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9 future off-road SUVs worth waiting for - MarketWatch

1. Trend grows towards off-road SUVs; Ford's Bronco revival led the way. 2. Ford's Bronco and Land Rover Defender reinvigorated interest in SUVs. 3. Competitors like Jeep and Rivian plan new electric off-road models. 4. Nissan aims to revive Xterra amid expanding off-road market. 5. SUV features are improving, driving competition in the off-road segment.

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FAQ

Why Bullish?

The resurgence of off-road SUVs and Ford's participation can enhance brand relevance and demand. Historical data shows that increased interest in vehicle segments often leads to improved sales performance.

How important is it?

The emphasis on off-road capabilities aligns with Ford's product strategy, potentially boosting sales in this segment and enhancing brand image.

Why Long Term?

The off-road SUV trend indicates a longer-term shift in consumer preferences affecting future Ford sales. Similar trends took years to fully materialize in past automotive shifts.

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