A Big Beauty Company Wants to Sell Value This Season. Investors Are Selling the Stock.

1. E.l.f Beauty targets affordable cosmetics, 75% priced under $10. 2. Company's revenue outlook disappoints, causing a 20% drop in stock. 3. CFO cites economic uncertainties affecting consumer behavior. 4. Despite lower projections, E.l.f expects significant long-term growth. 5. Lipstick effect suggests consumers may maintain self-care spending.