A2Z Cust2Mate Solutions Corp. Launches Dedicated Retail Media Division
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a frontrunner in smart retail technology, announced today the launch of a dedicated Retail Media Division. This strategic move marks a pivotal development in the company's transformation into a multi-platform retail technology and monetization ecosystem.
Expansion of Resources to Advance Retail Media Strategy
In alignment with its accelerating retail media ambitions, A2Z Cust2Mate is significantly expanding its teams across development, data analytics, sales, business, and product sectors. This enhancement aims to bolster the company’s retail media strategy, facilitate effective go-to-market execution, and establish a formidable partnership ecosystem.
The company has onboarded a team of seasoned professionals including:
- Grant Steadman
- Chelsea Mohs
- Kristina Kulp
- Gregory Appel
These experts bring extensive experience from leading organizations such as Nielsen, dunnhumby, Kantar Group, Roundel, and Merkle, as well as from major global retailers, including Target, Kroger, and Tesco.
The Growing Importance of Retail Media
Retail media has emerged as one of the fastest-growing segments in global advertising. This increase is primarily driven by brands' rising demand for first-party data, closed-loop measurement capabilities, and direct sales attribution.
While the industry has largely concentrated on eCommerce, A2Z Cust2Mate is strategically positioned to extend retail media into physical retail spaces. Utilizing its advanced Smart Cart platform, the new Retail Media Division aims to help retailers and brands deliver highly personalized in-store advertising that engages shoppers right at the point of decision, thereby enhancing the overall shopping journey.
Leadership Insights on Future Opportunities
“Retail media represents a massive and rapidly expanding opportunity, and we believe the physical store is its next major frontier,” said Gadi Graus, CEO of A2Z Cust2Mate. “By launching a dedicated Retail Media Division and collaborating with proven industry leaders, we are positioning Cust2Mate to seize this opportunity at scale while creating a powerful new revenue stream for both our company and our retail partners.”
About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) is committed to creating innovative solutions for complex retail challenges that bring innovation, ease, excitement, and value to both retailers and shoppers. The company's flagship smart cart solutions are revolutionizing brick-and-mortar retail by bridging the gap between online and in-store shopping. These AI-driven smart carts personalize each in-store journey, transforming routine shopping trips into engaging experiences.
Key features of Cust2Mate's smart carts include:
- Seamless in-cart scanning and payment options
- Real-time customized offers and product recommendations
- Multiple layers of security for transaction integrity
- Modular, all-in-one detachable panels that upgrade legacy shopping cart fleets
This enhanced customer experience improves satisfaction and loyalty, while also helping retailers streamline operations and optimize merchandising thanks to data-driven insights.
Forward-Looking Statements
The matters discussed in this article include forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Words like “anticipate,” “believe,” “estimate,” “may,” “intend,” “will,” and “expect” indicate such forward-looking statements, which could differ materially from actual results. These predictions are subject to various risks and uncertainties, including market conditions, and other factors identified in reports filed by the Company with the Securities and Exchange Commission.