1. Jimmy Kimmel's show extended until May 2027 on Disney's network. 2. Kimmel faced backlash for controversial comments but returned to high ratings. 3. The show renewal was delayed to respect Stephen Colbert's exit. 4. Kimmel saw his highest audience after suspension, averaging 1.9 million viewers. 5. Late-night shows are losing traditional TV viewers to social media competition.
FAQ
Why Bullish?
Kimmel's show regularly attracts millions of viewers, improving Disney’s overall viewership and advertising revenue. Historical data indicates that popular shows positively affect network stocks due to advertising revenue increases.
How important is it?
The extension of a major show like Kimmel’s is significant as it bolsters Disney's content offerings and audience reach, directly influencing revenue potential.
Why Short Term?
The immediate impact reflects Kimmel's high audience ratings and renewed contract, which can lead to increased advertising appetite. However, long-term viability will depend on evolving viewer habits.