Ad2iction, a subsidiary of the Company, launches upgraded Ad2 AI Audience to support the shift from tracking-based advertising toward predictive AI audience modeling in the AI search eraThe upgraded solution integrates

<ul><li>Ad2iction, a subsidiary of the Company, launches upgraded Ad2 AI Audience to support the shift from tracking-based advertising toward predictive AI audience modeling in the AI search era</li><li>The upgraded solution integrates retail transaction data, consumer intent, content engagement, and advertising interaction signals to refine AI Audience Models</li><li>Over the past year, the solution has supported advertising and marketing campaigns across more than 35 industry categories, which based on commonly used industry classifications in the advertising industry and over 370 brands in Taiwan</li><li>Ad2iction also introduces "Immersion," a new AI-enhanced interactive advertising format combining AI-assisted creative generation with interactive storytelling experiences</li><li>Launch reflects the Company's continued expansion of AI integration, audience intelligence, and AI-driven marketing technology capabilities</li></ul>Tokyo, Japan--(Newsfile Corp. - May 20, 2026) - TNL Mediagene (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TNMG">TNMG</a>) (the "Company"), a technology and digital media company providing AI-driven advertising, marketing technology, content commerce and data analytics solutions, and operating multi-language digital media brands across Asia today announced that its subsidiary Ad2iction has launched an upgraded version of Ad2 AI Audience. The upgraded Ad2 AI Audience integrates retail transaction data, consumer intent, content engagement, and advertising interaction signals to help brands navigate the industry-wide shift from tracking-based advertising toward predictive AI audience modeling.Ad2 AI Agent is Ad2iction's AI-powered marketing solution that includes "AI Audience" and "AI Creative" capabilities across digital marketing environments.The launch of the upgraded Ad2 AI Audience reflects the Company's broader 2026 strategic focus on expanding AI-powered products, audience intelligence, and marketing technology capabilities alongside its digital studio and content commerce businesses. As previously disclosed, the Company has been accelerating the integration and commercialization of AI-driven products and solutions across its operations as part of its long-term growth strategy.As AI-powered search features and generative AI interfaces increasingly reshape how consumers discover products and information, brands are finding it more difficult to rely solely on conventional tracking signals such as cookies, clicks, and traditional attribution models to understand audiences. At the same time, the growing adoption of AI tools and the rise of zero-click search behaviors continue to transform digital consumer journeys.The upgraded Ad2 AI Audience builds dynamic AI audience models by integrating multi-dimensional behavioral and consumer intent signals to enhance the prediction of consumer interests and behavioral tendencies. Compared with traditional audience analysis approaches that rely on tracking-based methods, the solution shifts toward real-world data-driven modeling, drawing on signals derived from fragmented digital environments and actual consumer behaviors. The solution also incorporates dynamic updating and AI audience scoring mechanisms, enabling its models to recalibrate audience relevance and advertising performance as consumer environments evolve. The upgraded Ad2 AI Audience integrates diverse anonymized transaction and behavioral datasets, including retail transaction data from Taiwan's leading financial information platforms, as well as consumer intent and content engagement signals accumulated across e-commerce ecosystems and major commerce platforms. These capabilities help brands develop a more precise understanding of audience profiles and potential consumer demand. The solution has already been deployed across campaigns for major consumer brands, large-scale e-commerce platforms, and leading digital marketing initiatives in Taiwan. Over the past year, the solution has supported advertising and marketing campaigns across more than 35 industry categories, which based on commonly used industry classifications in the advertising industry and over 370 brands in Taiwan.As part of this latest Ad2 AI Agent product upgrade, Ad2iction also introduced "Immersion," a new AI-enhanced interactive advertising format. The format combines scroll-triggered storytelling, layered parallax effects, and AI-assisted creative generation technologies to create more immersive brand experiences. It is designed to help brands strengthen audience engagement and improve message retention, while expanding the creative application of AI-generated visual assets across digital advertising environments.The upgraded Ad2 AI Audience and Immersion have already been deployed across more than 200 advertising campaigns in Taiwan following their market introduction in early May 2026."AI is reshaping how brands interact with consumers and redefining the data and intelligence that underpin marketing decisions. The upgrade of our AI audience intelligence capabilities is another step in the Company's broader effort to advance AI integration and AI-driven marketing applications. By leveraging the Company's multi-dimensional data strengths, we aim to provide differentiated marketing decision-support solutions and help brands, advertisers, and agency partners build more adaptive marketing capabilities in the AI era," said Joey Chung, Co-Founder &#38; President of TNL Mediagene."Consumer journeys are no longer linear, and audience signals are becoming increasingly fragmented across AI platforms, e-commerce channels, and content ecosystems. Ad2 AI Audience is designed to learn from real-world behaviors and diverse data signals, helping brands move beyond static audience targeting toward more adaptive, predictive decision-making," said Edward Hsu, Taiwan General Manager of TNL Mediagene.Since FY2025, the Company has continued integrating AI technologies across its operations while expanding its AI-assisted product development capabilities. The launch of the upgraded Ad2 AI Audience further reflects the Company's previously disclosed direction regarding AI integration and AI-assisted product development initiatives. Looking ahead, the Company intends to continue expanding its AI-driven advertising, audience intelligence, and marketing technology capabilities as part of its broader efforts to develop technology-enabled solutions beyond traditional media operations.About TNL MediageneHeadquartered in Tokyo, TNL Mediagene (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TNMG">TNMG</a>) is a technology company providing AI-powered advertising, marketing technology, content commerce, and data analytics solutions to brands and agencies across Asia. Formed in May 2023 through the merger of Japan's Mediagene Inc. and Taiwan's The News Lens Co., Ltd., the Company combines advertising and marketing technology platforms with a portfolio of established digital media brands to deliver integrated solutions for the evolving digital landscape.The Company's technology offerings include AI-driven advertising, marketing and digital studio services, content commerce, and advanced data analytics capabilities. These solutions are supported by the Company's well-established multi-language digital media brands in Japanese, Chinese, and English, spanning business, technology, lifestyle, and culture, which provide audience engagement and first-party data.Known for its appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 480 employees with offices in Japan and Taiwan.<a href="https://api.newsfilecorp.com/redirect/ppN44H5yQ3">https://www.tnlmediagene.com/</a><div id="contactInfo">For further information, please contact: Media: <a href="mailto:PR@tnlmediagene.com">PR@tnlmediagene.com</a> Investors: <a href="mailto:IR@tnlmediagene.com">IR@tnlmediagene.com</a></div>Cautionary Statement Regarding Forward-Looking StatementsThis press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "aim," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission, including the risks and uncertainties set forth under the heading "Risk Factors" in TNL Mediagene's Annual Report on Form 20-F filed on April 30, 2026, as may be supplemented or amended by the TNL Mediagene's Reports of a Foreign Private Issuer on Form 6-K. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.<img src="https://images.newsfilecorp.com/files/12240/298189_22f16dae546b2938_logo.jpg" id="corporateNewsLogo" alt="Corporate Logo" />To view the source version of this press release, please visit <a href="https://api.newsfilecorp.com/redirect/gJkxxc5aD5">https://www.newsfilecorp.com/release/298189</a><img src="https://api.newsfilecorp.com/newsinfo/298189/197" alt="" />

TNMG

Ad2iction, a TNL Mediagene Subsidiary, Launches Upgraded Ad2 AI Audience Integrating Retail Transaction and Intent Signals

TNMG's Ad2iction Upgrades AI Audience Model, Enhancing Marketing Effectiveness

<section class="insight" data-version="1">
 <section data-block="information">
 <h3>Information</h3>
 Ad2iction, a subsidiary of the Company, launches upgraded Ad2 AI Audience to support the shift from tracking-based advertising toward predictive AI audience modeling in the AI search eraThe upgraded solution integrates
 </section>

 <section data-block="ai-summary-paragraph">
 <h3>AI Summary</h3>
 TNL Mediagene&#039;s subsidiary Ad2iction launched the upgraded Ad2 AI Audience, integrating diverse consumer data for enhanced audience modeling. This advancement supports TNMG&#039;s strategy to enhance AI-driven marketing capabilities, likely driving future revenue from increased ad effectiveness and user engagement.
 </section>

 <section data-block="ai-summary-bullets">
 <h3>Key Points</h3>
 <ul><li>Ad2iction launched upgraded Ad2 AI Audience for predictive audience modeling.</li><li>The solution integrates diverse consumer interaction data to enhance marketing effectiveness.</li><li>It has supported campaigns across 35 industries and over 370 brands in Taiwan.</li><li>Ad2iction introduced &#039;Immersion,&#039; an interactive advertising format improving engagement.</li><li>The upgrade signifies TNMG&#039;s commitment to AI-driven marketing technology advancements.</li></ul>
 </section>

 <section data-block="companies-mentioned">
 <h3>Companies Mentioned</h3>
 <ul><li>Ad2iction (NA): Subsidiary of TNMG driving AI-enhanced advertising solutions with recent product upgrades.</li></ul>
 </section>

 <section data-block="category">
 <h3>Corporate Developments</h3>
 This falls under &#039;Corporate Developments&#039; as it showcases TNMG&#039;s strategic advancements in AI technology and marketing capabilities, crucial for maintaining competitiveness in a rapidly evolving digital landscape.
 </section>

 <section data-block="market-moving">
 <h3>Market-Moving</h3>
 <ul><li>The launch of the upgraded AI Audience may attract new clients, boosting revenue.</li><li>Increased advertising efficacy could lead to higher client retention rates and contract renewals.</li><li>The successful deployment of &#039;Immersion&#039; may enhance user engagement, driving ad performance.</li><li>AI integration could position TNMG advantageously amid growing competition in digital advertising.</li></ul>
 </section>

 <section data-block="key-facts">
 <h3>Key Facts</h3>
 <ul><li>Ad2 AI Audience integrates transaction and engagement data for predictive modeling.</li><li>The solution has supported campaigns for over 370 brands in Taiwan across 35 categories.</li><li>&#039;Immersion&#039; combines AI-driven creative generation with interactive storytelling for enhanced ads.</li><li>The upgraded AI Audience was introduced in early May 2026 and has deployed in 200 campaigns.</li></ul>
 </section>

 <section data-block="trading-thesis">
 <h3>Trading Thesis</h3>
 Expect TNMG to see upward price momentum as AI-driven solutions gain traction over the next 6-12 months.
 </section>
</section>


<ul><li>Ad2iction, a subsidiary of the Company, launches upgraded Ad2 AI Audience to support the shift from tracking-based advertising toward predictive AI audience modeling in the AI search era</li><li>The upgraded solution integrates retail transaction data, consumer intent, content engagement, and advertising interaction signals to refine AI Audience Models</li><li>Over the past year, the solution has supported advertising and marketing campaigns across more than 35 industry categories, which based on commonly used industry classifications in the advertising industry and over 370 brands in Taiwan</li><li>Ad2iction also introduces "Immersion," a new AI-enhanced interactive advertising format combining AI-assisted creative generation with interactive storytelling experiences</li><li>Launch reflects the Company's continued expansion of AI integration, audience intelligence, and AI-driven marketing technology capabilities</li></ul>Tokyo, Japan--(Newsfile Corp. - May 20, 2026) - TNL Mediagene (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TNMG">TNMG</a>) (the "Company"), a technology and digital media company providing AI-driven advertising, marketing technology, content commerce and data analytics solutions, and operating multi-language digital media brands across Asia today announced that its subsidiary Ad2iction has launched an upgraded version of Ad2 AI Audience. The upgraded Ad2 AI Audience integrates retail transaction data, consumer intent, content engagement, and advertising interaction signals to help brands navigate the industry-wide shift from tracking-based advertising toward predictive AI audience modeling.Ad2 AI Agent is Ad2iction's AI-powered marketing solution that includes "AI Audience" and "AI Creative" capabilities across digital marketing environments.The launch of the upgraded Ad2 AI Audience reflects the Company's broader 2026 strategic focus on expanding AI-powered products, audience intelligence, and marketing technology capabilities alongside its digital studio and content commerce businesses. As previously disclosed, the Company has been accelerating the integration and commercialization of AI-driven products and solutions across its operations as part of its long-term growth strategy.As AI-powered search features and generative AI interfaces increasingly reshape how consumers discover products and information, brands are finding it more difficult to rely solely on conventional tracking signals such as cookies, clicks, and traditional attribution models to understand audiences. At the same time, the growing adoption of AI tools and the rise of zero-click search behaviors continue to transform digital consumer journeys.The upgraded Ad2 AI Audience builds dynamic AI audience models by integrating multi-dimensional behavioral and consumer intent signals to enhance the prediction of consumer interests and behavioral tendencies. Compared with traditional audience analysis approaches that rely on tracking-based methods, the solution shifts toward real-world data-driven modeling, drawing on signals derived from fragmented digital environments and actual consumer behaviors. The solution also incorporates dynamic updating and AI audience scoring mechanisms, enabling its models to recalibrate audience relevance and advertising performance as consumer environments evolve. The upgraded Ad2 AI Audience integrates diverse anonymized transaction and behavioral datasets, including retail transaction data from Taiwan's leading financial information platforms, as well as consumer intent and content engagement signals accumulated across e-commerce ecosystems and major commerce platforms. These capabilities help brands develop a more precise understanding of audience profiles and potential consumer demand. The solution has already been deployed across campaigns for major consumer brands, large-scale e-commerce platforms, and leading digital marketing initiatives in Taiwan. Over the past year, the solution has supported advertising and marketing campaigns across more than 35 industry categories, which based on commonly used industry classifications in the advertising industry and over 370 brands in Taiwan.As part of this latest Ad2 AI Agent product upgrade, Ad2iction also introduced "Immersion," a new AI-enhanced interactive advertising format. The format combines scroll-triggered storytelling, layered parallax effects, and AI-assisted creative generation technologies to create more immersive brand experiences. It is designed to help brands strengthen audience engagement and improve message retention, while expanding the creative application of AI-generated visual assets across digital advertising environments.The upgraded Ad2 AI Audience and Immersion have already been deployed across more than 200 advertising campaigns in Taiwan following their market introduction in early May 2026."AI is reshaping how brands interact with consumers and redefining the data and intelligence that underpin marketing decisions. The upgrade of our AI audience intelligence capabilities is another step in the Company's broader effort to advance AI integration and AI-driven marketing applications. By leveraging the Company's multi-dimensional data strengths, we aim to provide differentiated marketing decision-support solutions and help brands, advertisers, and agency partners build more adaptive marketing capabilities in the AI era," said Joey Chung, Co-Founder &#38; President of TNL Mediagene."Consumer journeys are no longer linear, and audience signals are becoming increasingly fragmented across AI platforms, e-commerce channels, and content ecosystems. Ad2 AI Audience is designed to learn from real-world behaviors and diverse data signals, helping brands move beyond static audience targeting toward more adaptive, predictive decision-making," said Edward Hsu, Taiwan General Manager of TNL Mediagene.Since FY2025, the Company has continued integrating AI technologies across its operations while expanding its AI-assisted product development capabilities. The launch of the upgraded Ad2 AI Audience further reflects the Company's previously disclosed direction regarding AI integration and AI-assisted product development initiatives. Looking ahead, the Company intends to continue expanding its AI-driven advertising, audience intelligence, and marketing technology capabilities as part of its broader efforts to develop technology-enabled solutions beyond traditional media operations.About TNL MediageneHeadquartered in Tokyo, TNL Mediagene (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TNMG">TNMG</a>) is a technology company providing AI-powered advertising, marketing technology, content commerce, and data analytics solutions to brands and agencies across Asia. Formed in May 2023 through the merger of Japan's Mediagene Inc. and Taiwan's The News Lens Co., Ltd., the Company combines advertising and marketing technology platforms with a portfolio of established digital media brands to deliver integrated solutions for the evolving digital landscape.The Company's technology offerings include AI-driven advertising, marketing and digital studio services, content commerce, and advanced data analytics capabilities. These solutions are supported by the Company's well-established multi-language digital media brands in Japanese, Chinese, and English, spanning business, technology, lifestyle, and culture, which provide audience engagement and first-party data.Known for its appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 480 employees with offices in Japan and Taiwan.<a href="https://api.newsfilecorp.com/redirect/ppN44H5yQ3">https://www.tnlmediagene.com/</a><div id="contactInfo">For further information, please contact: Media: <a href="mailto:PR@tnlmediagene.com">PR@tnlmediagene.com</a> Investors: <a href="mailto:IR@tnlmediagene.com">IR@tnlmediagene.com</a></div>Cautionary Statement Regarding Forward-Looking StatementsThis press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "aim," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission, including the risks and uncertainties set forth under the heading "Risk Factors" in TNL Mediagene's Annual Report on Form 20-F filed on April 30, 2026, as may be supplemented or amended by the TNL Mediagene's Reports of a Foreign Private Issuer on Form 6-K. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.<img src="https://images.newsfilecorp.com/files/12240/298189_22f16dae546b2938_logo.jpg" id="corporateNewsLogo" alt="Corporate Logo" />To view the source version of this press release, please visit <a href="https://api.newsfilecorp.com/redirect/gJkxxc5aD5">https://www.newsfilecorp.com/release/298189</a><img src="https://api.newsfilecorp.com/newsinfo/298189/197" alt="" />

TNL Mediagene's subsidiary Ad2iction launched the upgraded Ad2 AI Audience, integrating diverse consumer data for enhanced audience modeling. This advancement supports TNMG's strategy to enhance AI-driven marketing capabilities, likely driving future revenue from increased ad effectiveness and user engagement.

Ad2iction, a TNL Mediagene Subsidiary, Launches Upgraded Ad2 AI Audience Integrating Retail Transaction and Intent Signals

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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