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Adjust: Mobile App Industry Set For Transformative Year, Riding Wave of AI And Privacy-First Technologies

1. Global app installs up 11% YoY in 2024, showing strong recovery. 2. E-commerce apps grew 17% in installs and 13% in sessions last year. 3. Gaming apps maintain momentum with 4% YoY growth in installs. 4. Banking apps saw a 33% increase in installs, indicating robust financial sector growth. 5. Emphasis on AI and privacy-first technologies is reshaping marketing strategies.

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FAQ

Why Bullish?

Overall growth in app installs and sectors like e-commerce can positively affect APP.

How important is it?

The article highlights significant industry trends affecting APP's business environment.

Why Long Term?

Persistent trends such as AI in marketing suggest sustained benefits for years.

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Adjust: Mobile App Industry Set For Transformative Year, Riding Wave of AI And Privacy-First Technologies

Adjust’s Mobile App Trends 2025 report offers marketers a global performance benchmark and blueprint amid app economy’s continued return to growth

Global mobile app installs increased 11% YoY in 2024, with sessions growing 4% -- indicating strong momentum.

SAN FRANCISCO--()--Leading measurement and analytics company Adjust released today its annual Mobile App Trends report for 2025, showing strong momentum following the app economy’s 2022 dip.

“In 2025, the mobile landscape will be defined by the extensive use of AI to create high-quality content,” said Andrey Kazakov, CEO of Adjust.

Privacy-first tech paying off as consumer trust climbs

While data privacy regulations remain a significant barrier globally... the report emphasizes the need for marketers to create seamless, omnichannel experiences that meet users wherever they are.

About Adjust

Adjust, an AppLovin company, is trusted by marketers around the world to measure and grow their apps across platforms.

Contacts

Media Contact
Adjust
Joshua Grandy
pr@adjust.com

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