Starting Aug. 1, passengers will enjoy free inflight beverage service, while select aircraft in 2027 will feature a new premium seating option: Allegiant FirstLAS VEGAS, July 29, 2026 /PRNewswire/ -- Allegiant Travel

<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">Starting Aug. 1, passengers will enjoy free inflight beverage service, while select aircraft in 2027 will feature a new premium seating option: Allegiant First</i></b></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">LAS VEGAS</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 29, 2026</span> /PRNewswire/ -- <b xmlns="http://www.w3.org/1999/xhtml">Allegiant Travel Company</b> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/ALGT">ALGT</a>) today announced it is introducing several new features that will enhance the customer experience, including complimentary inflight beverage service and a new tier of premium seating.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS765051/AllegiantLogoBlue-NoTagline-2014-Logo.jpg?id=OA2800403" title="Allegiant logo" alt="Allegiant logo"></img>
                </p>
    </div>
<p xmlns="http://www.w3.org/1999/xhtml">Beginning August 1, 2026, Allegiant customers will receive complimentary beverage service aboard all Allegiant flights, and starting in spring 2027, Allegiant First will offer an upgraded seating experience designed to give travelers more choice, greater comfort and added flexibility across the Allegiant network.</p><p xmlns="http://www.w3.org/1999/xhtml">Through the new in-flight service, passengers can enjoy free beverage options, including soft drinks such as sodas, juice, and water.</p><p xmlns="http://www.w3.org/1999/xhtml">Allways Rewards Visa<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup> cardholders will have additional complimentary beverage options including elevated beverages such as coffees, protein shakes, sports drinks or alcohol and a mixer.&#x2A;</p><p xmlns="http://www.w3.org/1999/xhtml">In addition to the complimentary beverages, Allegiant announced that Allegiant First will debut and be phased in on select aircraft in 2027. The new product represents the latest step in the company&#39;s long-term strategy to modernize customer experience while expanding ancillary and premium travel offerings for leisure-focused travelers.</p><p xmlns="http://www.w3.org/1999/xhtml">The new seating class will consist of eight seats, configured two-by-two in the front of the aircraft, offering a more spacious and refined onboard environment. The seats will have a five-inch recline, calf rests and adjustable headrest in addition to more legroom and a 37-inch pitch, enhanced amenities and upgraded service elements tailored to customers seeking a more premium travel option.</p><p xmlns="http://www.w3.org/1999/xhtml">Allegiant First also provides passengers with priority access to check in and board flights. The fare will include one personal item, one carry-on bag and one checked bag (up to 70 pounds).</p><p xmlns="http://www.w3.org/1999/xhtml">Initial flights are expected to launch in spring 2027, with seats anticipated to go on sale mid-August. The new product will complement – not replace – Allegiant Extra&#x2122;, further broadening the premium options available to customers across the airline&#39;s evolving portfolio.</p><p xmlns="http://www.w3.org/1999/xhtml">As Allegiant and Sun Country continue integration, the premium seating initiative and new complimentary offerings are expected to play an important role in the combined airline&#39;s broader commercial strategy, creating greater consistency in onboard offerings while allowing the company to better serve a wider range of leisure travelers – from budget-conscious customers to those seeking a more elevated vacation experience.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;This is about giving customers more ways to travel with us,&#34; said Allegiant&#39;s Chief Commercial Officer Drew Wells. &#34;As we bring together two highly complementary leisure airlines, we see significant opportunity to expand complimentary and premium offerings in a way that strengthens the customer experience and supports the long-term growth of the combined company. Travelers are increasingly looking for more comfort, more personalization and more flexibility, and these new offerings are a meaningful step forward in delivering that.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">More information, including aircraft deployment plans, routes and onboard features, will be shared later in 2026. To learn more, click <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4741801-1&amp;h=4234506752&amp;u=https%3A%2F%2Fwww.allegiantair.com%2Fen%2Fallegiant-first&amp;a=here" target="_blank" aria-invalid="true" rel="nofollow">here</a>.</p><p xmlns="http://www.w3.org/1999/xhtml">&#x2A;<i xmlns="http://www.w3.org/1999/xhtml">Allways Rewards Visa<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup> Card Holders are entitled to one (1) beverage per flight. The free beverage can be a canned drink, coffee, juice, or alcohol and mixer up to $16 value.</i> <i xmlns="http://www.w3.org/1999/xhtml">For alcoholic beverages, the card holder must be 21 years of age or older, with valid I.D.</i></p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Allegiant – Together We Fly&#x2122;<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Las Vegas-based Allegiant (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/ALGT">ALGT</a>) is an integrated travel company with an airline at its heart, focused on connecting customers with the people, places and experiences that matter most. Through Allegiant Air and Sun Country Airlines, the company serves approximately 22 million annual customers across scheduled passenger, charter and cargo operations. Together, the airlines operate more than 650 routes serving nearly 175 cities throughout the United States and select international destinations. Allegiant is committed to providing affordable travel options, operational excellence and long-term value for customers, employees, communities and shareholders. For more information, visit Allegiant.com.</p><p xmlns="http://www.w3.org/1999/xhtml">Media information, including photos, is available at <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4741801-1&amp;h=1533131480&amp;u=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fgofly.us%2FiiFa303wrtF__%3B!!C5w27PKoHrrJ!5rgH3nxxc-pA9Ev-JIApuFzcU_Q1K6FAkAXc8sxxiR2Ct9cQ3_Q8MPSDM3K8wg1OfCMF2kcjba07mB-fGYVtMA%24&amp;a=http%3A%2F%2Fgofly.us%2FiiFa303wrtF" target="_blank" rel="nofollow">http://gofly.us/iiFa303wrtF</a></p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Media Contact </b><br xmlns="http://www.w3.org/1999/xhtml"></br>Phone: 702-800-2020<br xmlns="http://www.w3.org/1999/xhtml"></br>Email: <a xmlns="http://www.w3.org/1999/xhtml" href="mailto:mediarelations@allegiantair.com" target="_blank" rel="nofollow">mediarelations@allegiantair.com</a></p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=LA15129&amp;sd=2026-07-29"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/allegiant-adds-free-drinks-introduces-new-class-of-premium-seating-302838147.html" target="_blank">https://www.prnewswire.com/news-releases/allegiant-adds-free-drinks-introduces-new-class-of-premium-seating-302838147.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Allegiant Travel Company</p>

ALGT

Allegiant Adds Free Drinks, Introduces New Class of Premium Seating

Allegiant Announces Free Drinks, Premium Seating Ahead of Sun Country Integration

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Starting Aug. 1, passengers will enjoy free inflight beverage service, while select aircraft in 2027 will feature a new premium seating option: Allegiant FirstLAS VEGAS, July 29, 2026 /PRNewswire/ -- Allegiant Travel</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Allegiant unveiled free inflight beverages starting Aug 1, 2026, and an Allegiant First premium seating option set to launch in spring 2027. The eight-seat front cabin offers enhanced comfort with priority services, funded by the ongoing Sun Country integration, aiming to broaden premium options and lift ancillary revenue across its leisure network.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Starting Aug 1, 2026, Allegiant offers complimentary inflight beverages.</li><li>Allegiant First debuts spring 2027 on select aircraft.</li><li>Eight front-cabin seats, two-by-two, with 37-inch pitch.</li><li>Five-inch recline, calf rests, adjustable headrests; priority check-in and boarding.</li><li>Sales begin mid-August 2026; aligns with Sun Country integration.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Allegiant Travel Company (ALGT)</strong>: Announces free beverages and Allegiant First premium seating; direct impact on ALGT&#039;s product mix and ancillary revenue.</li><li><strong>Sun Country Airlines (Private)</strong>: Integration with Allegiant; potential synergies could amplify premium offerings and cost efficiency.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. The article details strategic product enhancements and a cross-airline integration, signaling potential revenue mix shift and long-term differentiation for ALGT.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Free beverage service could lift near-term unit revenue.</li><li>Allegiant First rollout may boost premium mix and margins.</li><li>Sun Country integration milestones could unlock synergies.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Aug 1, 2026: Complimentary inflight beverages begin.</li><li>Spring 2027: Allegiant First debuts on select aircraft.</li><li>Eight premium seats in front cabin, two-by-two configuration.</li><li>37-inch pitch; five-inch recline; calf rests; adjustable headrests.</li><li>Priority check-in/board; fare includes 1 personal item, 1 carry-on, 1 checked bag up to 70 pounds.</li><li>Sales for Allegiant First begin mid-August 2026.</li><li>Allegiant and Sun Country are in ongoing integration.</li><li>Allegiant serves ~22 million annual customers across 650+ routes to ~175 cities.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>ALGT appears bullish on yields via premium seating and free beverages; monitor integration progress through 2027.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">Starting Aug. 1, passengers will enjoy free inflight beverage service, while select aircraft in 2027 will feature a new premium seating option: Allegiant First</i></b></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">LAS VEGAS</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 29, 2026</span> /PRNewswire/ -- <b xmlns="http://www.w3.org/1999/xhtml">Allegiant Travel Company</b> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/ALGT">ALGT</a>) today announced it is introducing several new features that will enhance the customer experience, including complimentary inflight beverage service and a new tier of premium seating.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS765051/AllegiantLogoBlue-NoTagline-2014-Logo.jpg?id=OA2800403" title="Allegiant logo" alt="Allegiant logo"></img>
                </p>
    </div>
<p xmlns="http://www.w3.org/1999/xhtml">Beginning August 1, 2026, Allegiant customers will receive complimentary beverage service aboard all Allegiant flights, and starting in spring 2027, Allegiant First will offer an upgraded seating experience designed to give travelers more choice, greater comfort and added flexibility across the Allegiant network.</p><p xmlns="http://www.w3.org/1999/xhtml">Through the new in-flight service, passengers can enjoy free beverage options, including soft drinks such as sodas, juice, and water.</p><p xmlns="http://www.w3.org/1999/xhtml">Allways Rewards Visa<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup> cardholders will have additional complimentary beverage options including elevated beverages such as coffees, protein shakes, sports drinks or alcohol and a mixer.&#x2A;</p><p xmlns="http://www.w3.org/1999/xhtml">In addition to the complimentary beverages, Allegiant announced that Allegiant First will debut and be phased in on select aircraft in 2027. The new product represents the latest step in the company&#39;s long-term strategy to modernize customer experience while expanding ancillary and premium travel offerings for leisure-focused travelers.</p><p xmlns="http://www.w3.org/1999/xhtml">The new seating class will consist of eight seats, configured two-by-two in the front of the aircraft, offering a more spacious and refined onboard environment. The seats will have a five-inch recline, calf rests and adjustable headrest in addition to more legroom and a 37-inch pitch, enhanced amenities and upgraded service elements tailored to customers seeking a more premium travel option.</p><p xmlns="http://www.w3.org/1999/xhtml">Allegiant First also provides passengers with priority access to check in and board flights. The fare will include one personal item, one carry-on bag and one checked bag (up to 70 pounds).</p><p xmlns="http://www.w3.org/1999/xhtml">Initial flights are expected to launch in spring 2027, with seats anticipated to go on sale mid-August. The new product will complement – not replace – Allegiant Extra&#x2122;, further broadening the premium options available to customers across the airline&#39;s evolving portfolio.</p><p xmlns="http://www.w3.org/1999/xhtml">As Allegiant and Sun Country continue integration, the premium seating initiative and new complimentary offerings are expected to play an important role in the combined airline&#39;s broader commercial strategy, creating greater consistency in onboard offerings while allowing the company to better serve a wider range of leisure travelers – from budget-conscious customers to those seeking a more elevated vacation experience.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;This is about giving customers more ways to travel with us,&#34; said Allegiant&#39;s Chief Commercial Officer Drew Wells. &#34;As we bring together two highly complementary leisure airlines, we see significant opportunity to expand complimentary and premium offerings in a way that strengthens the customer experience and supports the long-term growth of the combined company. Travelers are increasingly looking for more comfort, more personalization and more flexibility, and these new offerings are a meaningful step forward in delivering that.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">More information, including aircraft deployment plans, routes and onboard features, will be shared later in 2026. To learn more, click <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4741801-1&amp;h=4234506752&amp;u=https%3A%2F%2Fwww.allegiantair.com%2Fen%2Fallegiant-first&amp;a=here" target="_blank" aria-invalid="true" rel="nofollow">here</a>.</p><p xmlns="http://www.w3.org/1999/xhtml">&#x2A;<i xmlns="http://www.w3.org/1999/xhtml">Allways Rewards Visa<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup> Card Holders are entitled to one (1) beverage per flight. The free beverage can be a canned drink, coffee, juice, or alcohol and mixer up to $16 value.</i> <i xmlns="http://www.w3.org/1999/xhtml">For alcoholic beverages, the card holder must be 21 years of age or older, with valid I.D.</i></p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Allegiant – Together We Fly&#x2122;<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Las Vegas-based Allegiant (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/ALGT">ALGT</a>) is an integrated travel company with an airline at its heart, focused on connecting customers with the people, places and experiences that matter most. Through Allegiant Air and Sun Country Airlines, the company serves approximately 22 million annual customers across scheduled passenger, charter and cargo operations. Together, the airlines operate more than 650 routes serving nearly 175 cities throughout the United States and select international destinations. Allegiant is committed to providing affordable travel options, operational excellence and long-term value for customers, employees, communities and shareholders. For more information, visit Allegiant.com.</p><p xmlns="http://www.w3.org/1999/xhtml">Media information, including photos, is available at <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4741801-1&amp;h=1533131480&amp;u=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fgofly.us%2FiiFa303wrtF__%3B!!C5w27PKoHrrJ!5rgH3nxxc-pA9Ev-JIApuFzcU_Q1K6FAkAXc8sxxiR2Ct9cQ3_Q8MPSDM3K8wg1OfCMF2kcjba07mB-fGYVtMA%24&amp;a=http%3A%2F%2Fgofly.us%2FiiFa303wrtF" target="_blank" rel="nofollow">http://gofly.us/iiFa303wrtF</a></p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Media Contact </b><br xmlns="http://www.w3.org/1999/xhtml"></br>Phone: 702-800-2020<br xmlns="http://www.w3.org/1999/xhtml"></br>Email: <a xmlns="http://www.w3.org/1999/xhtml" href="mailto:mediarelations@allegiantair.com" target="_blank" rel="nofollow">mediarelations@allegiantair.com</a></p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=LA15129&amp;sd=2026-07-29"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/allegiant-adds-free-drinks-introduces-new-class-of-premium-seating-302838147.html" target="_blank">https://www.prnewswire.com/news-releases/allegiant-adds-free-drinks-introduces-new-class-of-premium-seating-302838147.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Allegiant Travel Company</p>

Allegiant unveiled free inflight beverages starting Aug 1, 2026, and an Allegiant First premium seating option set to launch in spring 2027. The eight-seat front cabin offers enhanced comfort with priority services, funded by the ongoing Sun Country integration, aiming to broaden premium options and lift ancillary revenue across its leisure network.

News insight

Allegiant Adds Free Drinks, Introduces New Class of Premium Seating

AI summary

Sentiment rationale

Key facts

Corporate Developments