High Materiality9/10
Information
CAMARILLO, Calif., Jan. 15, 2026 (GLOBE NEWSWIRE) -- Salem Media (OTCQX:SALM) announced a new two-year contract extension with Chicago morning talk show host Dan Proft, which will keep Proft on AM 560 The Answer
Original sourceAI Summary
Salem Media extended Dan Proft's contract through 2027, reinforcing SALM's radio brand. As Chicago's longest-running morning host, Proft's stability is crucial for audience retention, which may drive ad revenue growth.
Sentiment Rationale
The stability provided by Proft's contract is likely to enhance ad revenue and audience retention. Previous extensions of key personalities in media have led to increased stock prices due to predictable revenue streams.
Trading Thesis
Consider a bullish position on SALM as Proft's contract solidifies audience engagement and brand stability.
Market-Moving
- Increased advertising revenues anticipated due to Proft's extended presence.
- Proft's popularity may attract new sponsorships and partnerships.
- Strengthened brand position in conservative talk radio could elevate SALM's market share.
Key Facts
- SALM extends contract with Dan Proft through 2027, enhancing content stability.
- Proft is Chicago's longest-running morning host, vital for SALM's brand presence.
- Management highlights Proft's unique skills and importance to the local audience.
- The extension solidifies AM 560's conservative brand, appealing to SALM's target demographics.
Companies Mentioned
- Dan Proft (N/A): Proft's leadership enhances SALM's local brand presence and listener loyalty.
Corporate Developments
This event falls under 'Corporate Developments' as it reflects SALM's strategic moves to secure talent. Keeping a prominent host strengthens its position in a competitive radio market focused on conservative content.
CAMARILLO, Calif., Jan. 15, 2026 (GLOBE NEWSWIRE) -- Salem Media (OTCQX:SALM) announced a new two-year contract extension with Chicago morning talk show host Dan Proft, which will keep Proft on AM 560 The Answer (WIND-AM) through the end of 2027.
"The combination of Dan Proft's intellect and his exceptional interviewing skills is why he's the best morning radio host in Chicago," said John Gallagher, regional vice president and general manager of AM 560 The Answer. "His knowledge of the issues that affect the people of Illinois is unmatched. This contract extension solidifies the Chicago Morning Answer brand and the top conservative talk radio line-up in the nation."
"I'm excited to extend my run on Chicago's Morning Answer, and I am honored to be trusted with such an important platform during these turbulent times," said Dan Proft. "Nothing short of the future of the United States and Western civilization, by extension, is on the line, and I'm humbled to be able to lend my voice to the fight. I want to thank AM 560's management, along with our loyal, intelligent listeners and our accomplished and thoughtful guests, for their ongoing support."
As host of Chicago's Morning Answer since 2015 when he joined AM 560, Proft is the longest-running morning talk show host in the market. Previously, Proft had been heard on WLS-AM in Chicago.
Proft was born and raised in Wheaton, IL, and graduated from Northwestern University and Loyola University School of Law. He has managed many political campaigns and political action committees and has served in various leadership capacities in state and municipal government since 1994. Following his run for governor in 2010, Proft became a radio talk show host.
Proft has served on the boards of directors for many organizations, including GiGi's Playhouse — a non-profit organization committed to changing lives and providing hope through the consistent delivery of free educational, therapeutic, and career development programs for individuals with Down syndrome, their families, and the community — and Cure CMT — a non-profit organization that provides direct funding for braces and surgery so people living with Charcot-Marie-Tooth disease can move with confidence, reduce pain, and regain independence.
About Salem Media
Salem Media is America's premier multimedia company specializing in Christian and conservative content. Through its national radio network, digital platforms, and publishing brands, Salem reaches millions daily with powerful content that drives the national conversation. Learn more at salemmedia.com.
Company Contact:
Publicity@salemmedia.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9e081329-2f8a-468e-b347-0a94b6b11438
