NEWPORT BEACH, Calif., June  03, 2026  (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE:AMZE) (&#34;Amaze&#34;), a global leader in creator-powered commerce, today announced a partnership with country music powerhouse BBR Music

AMZE

Amaze Launches Partnership with Country Music Powerhouse BBR Music Group to Build Commerce Storefront for Music Merchandise

Amaze inks strategic merch partnership with BBR Music Group

<section class="insight" data-version="1">
 <section data-block="information">
 <h3>Information</h3>
 NEWPORT BEACH, Calif., June 03, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE:AMZE) (&amp;#34;Amaze&amp;#34;), a global leader in creator-powered commerce, today announced a partnership with country music powerhouse BBR Music
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 <section data-block="ai-summary-paragraph">
 <h3>AI Summary</h3>
 Amaze announced a strategic partnership with BBR Music Group to launch a centralized, print-on-demand merchandise storefront for the label’s roster, enabling rapid product design with no upfront inventory. The deal broadens Amaze’s revenue streams and fan-engagement capabilities; with a $13 billion global merch market projected by 2030, rollout across more artists could meaningfully lift top-line growth over time.
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 <section data-block="ai-summary-bullets">
 <h3>Key Points</h3>
 <ul><li>Amaze (AMZE) inks merch storefront partnership with BBR Music Group.</li><li>Print-on-demand enables scalable, low-risk artist merchandise with no upfront inventory.</li><li>Initial roster includes Alexandra Kay, Brantley Gilbert, Lainey Wilson, Parmalee.</li><li>Global artist merchandise market projected to reach $13B by 2030.</li></ul>
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 <section data-block="companies-mentioned">
 <h3>Companies Mentioned</h3>
 <ul><li>Amaze Holdings, Inc. (AMZE): Announces partnership with BBR Music Group to launch artist merchandise storefronts; potential revenue diversification.</li><li>BBR Music Group (N/A): Private partner; key roster access for Amaze; potential scale across catalog, but no public market data.</li><li>Outlaw Music Festival (N/A): Previous Amaze merch partner (2025); demonstrates live-music merch execution capability.</li><li>Jamvana (N/A): Referenced as prior Amaze partner in merch ecosystem; potential cross-market opportunities.</li><li>Loaded Dice Entertainment (N/A): Prior partner; signals diversified entertainment collaborations.</li></ul>
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 <section data-block="category">
 <h3>Corporate Developments</h3>
 Category: Corporate Developments. The tie-up reflects a strategic expansion into the music merch vertical, aligning Amaze’s platform with live entertainment and roster monetization, potentially driving revenue growth and fan-engagement metrics over time.
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 <section data-block="market-moving">
 <h3>Market-Moving</h3>
 <ul><li>Announcement date: June 3, 2026, potentially lifting near-term sentiment for AMZE.</li><li>BBR Music Group partnership implies multi-year revenue opportunities for Amaze.</li><li>Print-on-demand model reduces working capital needs and inventory risk.</li><li>Market size catalyst: $13 billion global artist merch market by 2030.</li></ul>
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 <section data-block="key-facts">
 <h3>Key Facts</h3>
 <ul><li>Announcement date: June 3, 2026.</li><li>Global music merchandise market projected to reach $13 billion by 2030.</li><li>Initial artists named: Alexandra Kay, Atlus, Brantley Gilbert, Drake Milligan, Dustin Lynch, Frank Ray, John Morgan, Lainey Wilson, Parmalee.</li><li>Amaze previously merch-partner of Outlaw Music Festival in 2025.</li><li>Amaze described as end-to-end, creator-powered commerce platform.</li></ul>
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 <section data-block="trading-thesis">
 <h3>Trading Thesis</h3>
 Bullish over 6–12 months as merch revenue visibility expands through BBR-backed artist roster.
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<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link>NEWPORT BEACH, Calif., June 03, 2026 (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=2PToOeEuoSER71ruuzKy-zrdRVbRO4ppXrcetsdPbMU3tfozNpH6jw6cQMinr2s_4Lnz2SNzigCUm_yl0IARyy14UvRwhfiCwLx1Y8wqXg0=" rel="nofollow" target="_blank">Amaze Holdings, Inc.</a> (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/AMZE">AMZE</a>) ("Amaze"), a global leader in creator-powered commerce, today announced a partnership with country music powerhouse BBR Music Group (Broken Bow Records, Stoney Creek Records, Wheelhouse Records) to launch a dedicated merchandise storefront supporting artists across its roster. The collaboration leverages Amaze's end-to-end, print-on-demand infrastructure to enable scalable, low-risk merchandising while unlocking new revenue opportunities for artists and rights holders. The storefront will serve as a centralized destination for fans to shop merchandise—including apparel, accessories, and limited-edition releases—while enabling both emerging and established artists to rapidly design, launch, and test new products without upfront inventory commitments. The initial rollout will feature select artists including Alexandra Kay, Atlus, Brantley Gilbert, Drake Milligan, Dustin Lynch, Frank Ray, John Morgan, Lainey Wilson and Parmalee with opportunities to expand across the broader roster over time. Fans can view the initial line of merchandise launched <a href="https://www.globenewswire.com/Tracker?data=4u97GMzWf5n48vpRqqUJY8h7FZWxWmnvBmYuwNjiEY4kbrPN8xgXJvUVbYbsK8DRGCAXgV0HvBCKDNxLCfshRxWUYDt1p-dYL_UsjcRTWtI=" rel="nofollow" target="_blank">HERE</a>. "Partnering with BBR Music Group validates Amaze's ability to support global music organizations at scale," said Aaron Day, Chairman and CEO of Amaze Holdings, Inc. "Fans are at the core of any artist's business, and our platform enables artists to quickly create and deliver high-quality merchandise that strengthens fan engagement while driving incremental revenue." The partnership with BBR Music Group builds on Amaze's growing presence in the music industry, expanding its footprint across festivals, artist management groups, and record labels. Amaze served as the official merchandise partner of the <a href="https://www.globenewswire.com/Tracker?data=sZZD7s8-Gmb2_e2dhjVoBwnr_aI4AUrg4EfKyR2qXXT867PUbvubYWf5aMszwG1lwgo9l5uUYdOFfQAZBB8MAZLNihWLjGcEmZqR0bz2T0MoaJ2G7wxNlYaJZi1AN1tJA1Y5co8e9DR4609cnnFV7BXPU5Dz5lOu3jb3svq8_g4s2lwc88T3jeX_R_nPr_-gWVCEVGpVNVDiRVMQh1POOXD9NHDtLC62nTRmoWV-lRDJu26i6EsJ9uMqkpMSQeexiF73H-TZ9FGRTSg3V9LEnw==" rel="nofollow" target="_blank">Outlaw Music Festival</a> in 2025, and last year announced music merchandise store partnerships with <a href="https://www.globenewswire.com/Tracker?data=kx7TFIEgh2JLXQR-cufXkc47Lv_eRqcxON1XgV4KdRy5Sl8S6pYaX6KfMupjORoZtr6CW0layPK5aVfINg-bv0IDl_-6iKCugY57-kLt4hDaiX8_x_qik6X0-OjfHdlpdH4_L5nL8DjbjXGDfLCnk761rAfoZPtRRWExpd5Yij4qzg4Gi4W86l7tmVhkwvjEZzq_l0zCxCcv3GXAqpjZLavrlJVYYu9zHf12aVoxh82H3K9gfcDaHcifw3i2p9ow" rel="nofollow" target="_blank">Jamvana</a> and <a href="https://www.globenewswire.com/Tracker?data=kSiY2xzCkYC7G8kRJ8izcM6ciUECPt6lhdzglB_4cT54FBALOlA_8-owwBRpseZlgqvt6-H2ZSh69k6usUgdos8f-yI6QDKttxRBGLZCa3WhjYawFMsZWJL7Uaat6uKhFvFsD7strg8yK7wMD0sXaLF-VnG_LYYRmoYO2yAO6qHly1XYPwP2y1_uasxQeagcSuLplJmX6gT017al3YIXHlRHJVna01_ybQnFJby3DWwN2TEzGEduz-9h-t4aWWRv" rel="nofollow" target="_blank">Loaded Dice Entertainment</a>. The Company expects to continue expanding partnerships across the music and entertainment sectors, tapping into a global music merchandise market projected to reach $13 billion by 20301. For investor information, please contact <a href="https://www.globenewswire.com/Tracker?data=anWKYy_pR9yyxyU73svInQ_x917sVfSPBqc4j0c4If6NIgVg02tXJibpFm1rWjJixXt8SLHw5KtvOG2EbQqT5Q==" rel="nofollow" target="_blank">IR@amaze.co</a> For press inquiries, please contact <a href="https://www.globenewswire.com/Tracker?data=ZKrdkgFcjA1r0AWna9NnuGWD_7jADxR8IuvPuGijHq9klLn3y-cX5yfUl7ueJ2kwb6OV6g5SufhJclocYEIOsA==" rel="nofollow" target="_blank">PR@amaze.co</a> About Amaze: Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to "sell anything, anywhere," Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at <a href="https://www.globenewswire.com/Tracker?data=Ju4sX057SgRw9MI_XVyjs-3QxrCc_Dx8TNAB8jWjoozn1Z9U2Lp6R_T-pCzzoGkE8f0l4XrFQXeRCuKBYYqLdA==" rel="nofollow" target="_blank">www.amaze.co</a>. Source: <a href="https://www.globenewswire.com/Tracker?data=DQi8FNlfddvXe1sloUFO5tjX80dmT5mAofGY_PvCELn37M2091t96qw_o58HmZ5JR-La6-xrhiBuHlR_knESONVMahzZFffJNyZ_ntEsFiGqOpR_-FAdfwGHPeMnndJtex5JIBVikC6FI6Fho_OJOK1oZtwteM3RLt1jnuftx3V-JwEJdY0xwP7PaLJj4oCl" rel="nofollow" target="_blank">https://dataintelo.com/report/artist-merchandising-market</a> Cautionary Note Regarding Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the implementation and expansion of our partnership with BMG, the launch and performance of artist merchandise storefronts, artist participation, product offerings, consumer demand, future revenue opportunities, and our growth initiatives within the music and entertainment sectors. These statements can be identified by words such as "may," "might," "should," "would," "could," "expect," "plan," "anticipate," "intend," "believe," "estimate," "predict," "potential" or "continue," and are based on our current expectations and views concerning future events and developments and their potential effects on us. Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, our inability to agree upon the terms of a definitive agreement, and regulatory uncertainty regarding digital assets and loyalty rewards, including the risk that Amaze credit system may be characterized as a security under U.S. federal or state law. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law. <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTczMTAzMiM3NjM0MjQ2IzIzMDM3ODA="></img> <img alt="" src="https://ml.globenewswire.com/media/MTQyYWY5ZjYtZDZkNi00MzUxLWEwMzQtZTk2NjJjMDczOGY4LTEzMTUzMzAtMjAyNi0wNi0wMy1lbg==/tiny/Amaze-Holdings-Inc.png" referrerpolicy="no-referrer-when-downgrade"></img><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/e5a3ffdc-3de3-4cd5-9b61-d0e5682a1931"><img src="https://ml.globenewswire.com/media/e5a3ffdc-3de3-4cd5-9b61-d0e5682a1931/small/amaze-holdings-inc-logo-jpg.jpg" border="0" width="150" height="38" alt="Primary Logo"></img></a>

Amaze announced a strategic partnership with BBR Music Group to launch a centralized, print-on-demand merchandise storefront for the label’s roster, enabling rapid product design with no upfront inventory. The deal broadens Amaze’s revenue streams and fan-engagement capabilities; with a $13 billion global merch market projected by 2030, rollout across more artists could meaningfully lift top-line growth over time.

Amaze Launches Partnership with Country Music Powerhouse BBR Music Group to Build Commerce Storefront for Music Merchandise

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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