Amazon announces hardware event for Feb. 26 as it races to release new Alexa
1. Amazon to unveil updated Alexa features at a product event. 2. Alexa faces competition from ChatGPT, Google Gemini, and Microsoft's Copilot. 3. New AI-enhanced Alexa may require a subscription fee. 4. Amazon's devices division has incurred significant losses since Alexa's launch. 5. CEO prioritizes cost-cutting amid challenges with monetizing Alexa.