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AMD Reimagines Tech Keynote at CES 2026 With an AI-Powered, Immersive Experience

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LAS VEGAS, Jan. 14, 2026 (GLOBE NEWSWIRE) -- At the world's most powerful technology event, all eyes...

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AI Summary

AMD showcased significant AI-driven innovations at CES 2026. Dr. Lisa Su outlined AMD's future AI solutions during the keynote. High demand for AMD products in AI and data center markets is noted. Keynote emphasized AMD's central role in advancing AI technologies. Collaboration with creative partners enhanced the keynote's immersive experience.

Sentiment Rationale

AMD's prominence at CES and AI focus could boost investor confidence and demand, similar to previous tech showcases enhancing stock values.

Trading Thesis

Increased interest in AI technology will likely sustain demand for AMD products over time, impacting growth prospects positively.

Market-Moving

  • AMD showcased significant AI-driven innovations at CES 2026.
  • Dr. Lisa Su outlined AMD's future AI solutions during the keynote.
  • High demand for AMD products in AI and data center markets is noted.

Key Facts

  • AMD showcased significant AI-driven innovations at CES 2026.
  • Dr. Lisa Su outlined AMD's future AI solutions during the keynote.
  • High demand for AMD products in AI and data center markets is noted.
  • Keynote emphasized AMD's central role in advancing AI technologies.
  • Collaboration with creative partners enhanced the keynote's immersive experience.

Companies Mentioned

  • NVDA (NVDA)
  • INTC (INTC)
  • TSM (TSM)

Industry News

The article highlights AMD's leadership in AI, directly impacting future investor perception and sales outlook.

AMD Reimagines Tech Keynote at CES 2026

On January 14, 2026, at the prestigious CES event in Las Vegas, AMD made a powerful statement by unveiling its vision for the future of artificial intelligence (AI) through a groundbreaking keynote presentation led by Dr. Lisa Su, the company’s Chair and CEO. As demand for AI technologies surges across industries, AMD is now at the forefront of this revolution, pushing the boundaries of high-performance computing.

Strategic Partnerships to Elevate the Experience

To maximize the impact of their keynote at CES, AMD collaborated with renowned experiential agency George P. Johnson (GPJ) and creative powerhouse Spinifex Group. Together, they transformed the convention stage into a dynamic, immersive environment, designed to captivate the audience and convey AMD’s commitment to innovative AI solutions.

GPJ and Spinifex worked as a unified team; GPJ led the overall strategy and execution while Spinifex crafted the visual narratives that defined the experience. This collaboration included:

  • Creating a cohesive story that integrated AMD technologies with real-world impacts.
  • Utilizing state-of-the-art design techniques to engage attendees fully.
  • Demonstrating how AMD is integral to the AI ecosystem.

Chris Meyer, Project CEO, emphasized the collaboration's significance, stating, “With GPJ’s more than 110-year history executing events for leading brands, the team ensured every touchpoint aligned seamlessly with the AMD brand narrative.”

Keynote Opening Film Showcases the Future

The keynote began with an AI-produced film that highlighted the transformative potential of AI across various sectors, including healthcare, education, and transportation. This cinematic experience set the tone for the keynote, inviting attendees to envision a future where AI facilitates meaningful progress.

AMD partnered with Tool, a leading content and AI studio, to create this immersive film. The production aimed to demonstrate how advancing AI is a collaborative endeavor. Dustin Callif, President of Tool, shared, “The decision to use AI as the primary production tool allowed us to push creative boundaries and showcase what is achievable when AI empowers storytellers.”

A Benchmark for Future Tech Presentations

The CES 2026 keynote by AMD not only set a new standard for future technology presentations but also embodied the essence of AI innovation. With its commitment to immersive storytelling, AMD showcased how experiential design can effectively communicate a vision on a global scale.

By leveraging advanced technologies and creative storytelling, AMD has solidified its position as a leader in the evolving AI landscape, driving the conversation forward on what is possible with artificial intelligence.

About the Partners

  • George P. Johnson (GPJ): A leading experiential agency that connects brands with audiences through engaging activations.
  • Spinifex Group: Specializes in creating interactive, immersive media experiences for global brands.
  • Tool: A creative production partner renowned for its expertise in live-action content and AI-driven projects.

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