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<p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">MILWAUKEE</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">May 28, 2026</span> /PRNewswire/ -- Associated Banc-Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/ASB">ASB</a>) (&#34;Associated&#34;) today announced it will once again serve as the title sponsor of Audaxity, returning for the second annual fundraising bicycle ride in 2026 after supporting the event&#39;s inaugural year.</p>
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                        <a xmlns="http://www.w3.org/1999/xhtml" href="https://mma.prnewswire.com/media/2989258/Andy_Harmening_Audaxity_2025.html" target="_blank" rel="nofollow">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mma.prnewswire.com/media/2989258/Andy_Harmening_Audaxity_2025.jpg" title="Andy Harmening, president and chief executive officer of Associated Bank, at 2025 Audaxity Bike Ride." alt="Andy Harmening, president and chief executive officer of Associated Bank, at 2025 Audaxity Bike Ride."></img>
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<p xmlns="http://www.w3.org/1999/xhtml">Audaxity brings together riders, cancer survivors, caregivers and community members to raise critical funds for cancer research at the Medical College of Wisconsin (MCW) Cancer Center. With 100% of funds raised staying local, the event plays a meaningful role in advancing research that is improving outcomes for adult, pediatric and rare cancer patients across the region and the country.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Returning as the title sponsor of Audaxity reflects our deep commitment to the communities we serve and to advancing lifesaving research close to home,&#34; said Jayne Hladio, president of Associated Bank Private Wealth and Associated&#39;s internal Audaxity champion. &#34;This ride is about more than miles, it&#39;s about impact. Every dollar raised stays here in our community, supporting researchers at the Medical College of Wisconsin Cancer Center whose work is making real progress for families facing cancer in Wisconsin and far beyond.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">Audaxity hosted its first ride in August 2025, drawing 1,074 participants, including 112 cancer survivors, across 111 teams made up of local businesses, community groups and individuals. Together, they rode 12,796 miles and raised more than $1 million to support local cancer research efforts. The event&#39;s name combines &#34;audacity,&#34; representing bold determination, and &#34;audax,&#34; a long-distance cycling challenge, to capture the spirit of riders committed to pushing boundaries for a greater cause.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;This partnership enables us to move faster with cancer research, from discovery to delivery of new treatments for patients,&#34; said Dr. Gustavo Leone, director of the MCW Cancer Center and senior associate dean of cancer research. &#34;Audaxity and Associated are not only helping fund critical research, but they are also rallying the community around a shared purpose. That combination of resources and collective commitment is what drives meaningful progress against cancer and brings hope to patients and their families.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">This year&#39;s Audaxity bike ride will take place on Sunday, August 2 at American Family Field, offering five ride courses of varying lengths and difficulty, as well as a flexible virtual participation option to make it accessible for individuals of all abilities and locations. A &#34;Rev Up&#34; event will take place on Friday evening, creating an opportunity for participants and supporters to celebrate the mission and get energized for the ride ahead.</p><p xmlns="http://www.w3.org/1999/xhtml">The continued partnership between Associated and the MCW Cancer Center underscores a shared commitment to accelerating cancer research while building a strong, supportive community around those impacted by the disease. Through Associated&#39;s sponsorship of Audaxity, the MCW Cancer Center is putting the funds directly to work by bringing together researchers and clinicians to tackle cancer&#39;s toughest challenges, training the next generation of scientists and expanding access to lifesaving discoveries so more families, both here in Wisconsin and beyond, can benefit.</p><p xmlns="http://www.w3.org/1999/xhtml">To learn more, sign up to ride, or volunteer, visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4698259-1&amp;h=442089410&amp;u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Faudaxity.org%252F%26data%3D05%257C02%257CAndrea.Kozek%2540associatedbank.com%257C3bce132beff2493fd3d108deab787d1c%257Cf7c8c18b9d774cf1bba89771f5ffd23c%257C1%257C0%257C639136731165927302%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dip7IQ8nUqvKCwl837aYApzGm6lOS0wCUixx1PA7OyIU%253D%26reserved%3D0&amp;a=audaxity.org" target="_blank" rel="nofollow">audaxity.org</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">ABOUT ASSOCIATED BANC-CORP<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Associated Banc-Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/ASB">ASB</a>) has total assets of approximately $50 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations throughout Wisconsin, Illinois, Iowa, Minnesota, Missouri and Nebraska. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4698259-1&amp;h=1165289454&amp;u=http%3A%2F%2Fwww.associatedbank.com%2F&amp;a=www.associatedbank.com" target="_blank" rel="nofollow">www.associatedbank.com</a></p><p xmlns="http://www.w3.org/1999/xhtml">Media Contact:<br xmlns="http://www.w3.org/1999/xhtml"></br>Andrea Kozek<br xmlns="http://www.w3.org/1999/xhtml"></br>VP/Senior Manager, Public Relations<br xmlns="http://www.w3.org/1999/xhtml"></br>920-491-7518</p>
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<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=CG69803&amp;sd=2026-05-28"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/associated-bank-returns-as-title-sponsor-of-second-annual-audaxity-bike-ride-driving-community-impact-for-local-cancer-research-302784590.html" target="_blank">https://www.prnewswire.com/news-releases/associated-bank-returns-as-title-sponsor-of-second-annual-audaxity-bike-ride-driving-community-impact-for-local-cancer-research-302784590.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Associated Banc-Corp</p>

Associated Bank Returns as Title Sponsor of Second Annual Audaxity Bike Ride, Driving Community Impact for Local Cancer Research

Associated Banc-Corp to sponsor Audaxity 2026, boosting local cancer research support

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;span xmlns=&quot;http://www.w3.org/1999/xhtml&quot; class=&quot;legendSpan...</p>
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  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Associated Banc-Corp returns as Audaxity&#039;s title sponsor for 2026, backing local MCW Cancer Center research. The 2025 ride drew 1,074 participants, 112 survivors, and raised over $1 million with funds staying local. While the sponsorship boosts brand goodwill and regional visibility, near-term earnings impact is unlikely.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>ASB returns as Audaxity title sponsor for 2026.</li><li>Audaxity 2025: 1,074 participants, 112 survivors, 12,796 miles.</li><li>Funds stay local to support MCW Cancer Center research.</li><li>Audaxity ride set for Aug 2 at American Family Field; five routes.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Associated Banc-Corp (ASB)</strong>: Title sponsor of Audaxity 2026; enhances regional branding and community engagement.</li><li><strong>Medical College of Wisconsin (MCW)</strong>: Beneficiary of Audaxity funds; local cancer research center; indirect impact on regional health profile.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. The piece centers on ASB&#039;s sponsorship activity and community engagement rather than earnings, signaling branding and regional relationship-building as strategic moves.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Sponsorship enhances ASB&#039;s Midwest brand visibility and community credibility.</li><li>No earnings data disclosed; market reaction likely muted in the near term.</li><li>Event timing (Aug 2) could drive local media coverage and PR lift.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Date of press release: May 28, 2026.</li><li>Audaxity 2025: 1,074 participants, 112 survivors, 111 teams, 12,796 miles, &gt;$1 million raised.</li><li>Audaxity 2026 ride scheduled for Sunday, August 2, at American Family Field; five ride courses; virtual option available.</li><li>Associated Banc-Corp: total assets ~$50 billion; largest Wisconsin-based bank holding company; 200+ banking locations.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Neutral to modestly positive near-term; CSR sponsorship may lift brand and deposits over time, with no material immediate earnings impact.</p>
  </section>
</section>


<article>
  <section>
    <h2>Associated Banc-Corp Reaffirms Title Sponsorship of Audaxity Bike Ride to Support Local Cancer Research</h2>
    <p>Associated Banc-Corp (NYSE: <strong>ASB</strong>) will again serve as the title sponsor of Audaxity, returning for the second annual fundraising bicycle ride in 2026 after supporting the event's inaugural year. The event supports cancer research at the Medical College of Wisconsin (MCW) Cancer Center, with 100% of funds raised staying local. This sponsorship highlights ASB's commitment to the communities it serves and to advancing lifesaving research close to home.</p>
  </section>

  <section>
    <h3>Event Overview: Audaxity and the Local Cancer Research Mission</h3>
    <p>Audaxity brings together riders, cancer survivors, caregivers and community members to raise critical funds for cancer research at the MCW Cancer Center. With 100% of funds raised staying local, the event plays a meaningful role in advancing research that is improving outcomes for adult, pediatric and rare cancer patients across the region and the country.</p>
    <p>“Returning as the title sponsor of Audaxity reflects our deep commitment to the communities we serve and to advancing lifesaving research close to home,” said Jayne Hladio, president of Associated Bank Private Wealth and Associated's internal Audaxity champion. “This ride is about more than miles, it's about impact. Every dollar raised stays here in our community, supporting researchers at the Medical College of Wisconsin Cancer Center whose work is making real progress for families facing cancer in Wisconsin and far beyond.”</p>
  </section>

  <section>
    <h3>Audaxity 2025 Recap: Participation and Fundraising Milestones</h3>
    <p>Audaxity hosted its first ride in August 2025, drawing <strong>1,074</strong> participants, including <strong>112</strong> cancer survivors, across <strong>111</strong> teams made up of local businesses, community groups and individuals. Together, they rode <strong>12,796</strong> miles and raised more than <strong>$1 million</strong> to support local cancer research efforts. The event's name combines “audacity,” representing bold determination, and “audax,” a long-distance cycling challenge, to capture the spirit of riders committed to pushing boundaries for a greater cause.</p>
  </section>

  <section>
    <h3>Expert Perspective on the Partnership</h3>
    <p>“This partnership enables us to move faster with cancer research, from discovery to delivery of new treatments for patients,” said Dr. Gustavo Leone, director of the MCW Cancer Center and senior associate dean of cancer research. “Audaxity and Associated are not only helping fund critical research, but they are also rallying the community around a shared purpose. That combination of resources and collective commitment is what drives meaningful progress against cancer and brings hope to patients and their families.”</p>
  </section>

  <section>
    <h3>2026 Ride Details and Participation Options</h3>
    <p>The 2026 Audaxity bike ride will take place on Sunday, August 2 at American Family Field, offering five ride courses of varying lengths and difficulty, as well as a flexible virtual participation option to make it accessible for individuals of all abilities and locations. A “Rev Up” event will take place on Friday evening, creating an opportunity for participants and supporters to celebrate the mission and get energized for the ride ahead.</p>
  </section>

  <section>
    <h3>Strategic Importance and Community Impact</h3>
    <p>The continued partnership between Associated Bank (ASB) and the MCW Cancer Center underscores a shared commitment to accelerating cancer research while building a strong, supportive community around those impacted by the disease. Through Associated's sponsorship of Audaxity, the MCW Cancer Center is putting the funds directly to work by bringing together researchers and clinicians to tackle cancer's toughest challenges, training the next generation of scientists and expanding access to lifesaving discoveries so more families, both here in Wisconsin and beyond, can benefit.</p>
  </section>

  <section>
    <h3>How to Learn More or Get Involved</h3>
    <p>To learn more, sign up to ride, or volunteer, visit <a href="https://audaxity.org" target="_blank" rel="nofollow">audaxity.org</a>.</p>
  </section>

  <section>
    <h3>About Associated Banc-Corp</h3>
    <p>Associated Banc-Corp (NYSE: <strong>ASB</strong>) has total assets of approximately <strong>$50 billion</strong> and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations throughout Wisconsin, Illinois, Iowa, Minnesota, Missouri and Nebraska. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at <a href="http://www.associatedbank.com" target="_blank" rel="nofollow">www.associatedbank.com</a>.</p>
  </section>

  <section>
    <h3>Media Contact</h3>
    <p>Andrea Kozek<br>VP/Senior Manager, Public Relations<br>920-491-7518</p>
  </section>
</article>

Associated Banc-Corp returns as Audaxity's title sponsor for 2026, backing local MCW Cancer Center research. The 2025 ride drew 1,074 participants, 112 survivors, and raised over $1 million with funds staying local. While the sponsorship boosts brand goodwill and regional visibility, near-term earnings impact is unlikely.

Associated Bank Returns as Title Sponsor of Second Annual Audaxity Bike Ride, Driving Community Impact for Local Cancer Research

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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