Information
DALLAS, Jan. 21, 2026 /PRNewswire/ -- AT&T gives everyone1, including T-Mobile and Verizon customers, the ability to boost their connection at live events Key Takeaways: Turbo Live is the first and only VIP
Original sourceAI Summary
AT&T’s launch of Turbo Live, enhancing wireless connectivity for all customers at live events, is set for early February in over ten stadiums. This product addresses significant connectivity issues, offering an exceptional experience during high-demand moments, potentially boosting customer satisfaction and engagement for AT&T.
Sentiment Rationale
Launching Turbo Live addresses a major market gap and enhances user experience, similar to past successful service introductions like 5G that positively impacted AT&T's stock.
Trading Thesis
Buy T as Turbo Live launches, enhancing competitive positioning in 2026.
Market-Moving
- Turbo Live's launch may drive increased customer sign-ups and satisfaction for T.
- Effective performance of Turbo Live could improve AT&T's market share against T-Mobile and Verizon.
- Broader rollout throughout 2026 can strengthen brand perception and user retention.
Key Facts
- AT&T launches Turbo Live for enhanced connectivity at live events.
- Turbo Live supports all customers, including Verizon and T-Mobile users.
- Service will expand to 10+ major stadiums in early February.
- This innovation targets pain points of unreliable connectivity at events.
- Turbo Live aims to enhance user experience in busy venues.
Companies Mentioned
- Verizon (VZ): Turbo Live includes Verizon users, potentially impacting its market competitiveness.
- T-Mobile (TMUS): T-Mobile customers can benefit from Turbo Live, introducing more competition.
Corporate Developments
This announcement falls under Corporate Developments, as it highlights AT&T's innovation aimed at enhancing customer experience and addressing key service issues during high-demand events, standing to positively shape its market position and customer loyalty.
DALLAS, Jan. 21, 2026 /PRNewswire/ -- AT&T gives everyone1, including T-Mobile and Verizon customers, the ability to boost their connection at live events
Key Takeaways:
- Turbo Live is the first and only VIP connection designed to deliver an exceptional wireless experience at live events.
- It will be available to everyone1, including but not limited to Verizon and T-Mobile customers.
- Starting early February, Turbo Live will be in 10+ stadiums across America, just in time to boost people's connections at the biggest events of 2026.
What it is: Turbo Live is the first and only product specifically designed to improve wireless connection at live events. This VIP connection gives anyone1 with an eligible 5G smartphone, including Verizon and T-Mobile customers, the ability to boost their connection at live events. With a straightforward digital sign-up, customers will get the remarkable, reliable connection they want, even in crowded venues.
Why it matters: Delayed and unreliable connectivity is one of the biggest customer pain points at live events, especially during peak moments like kickoffs, encores, or game-winning plays. Turbo Live improves this with a special data boost that helps smartphones work better in crowded places. Missing out on live-streaming unforgettable moments, struggling to upload photos and videos to social media, or even dealing with laggy ride-share requests are now a thing of the past.
"2026 is packed with some of the world's biggest live events and we want to make sure that the people attending are able to connect, stream and share these moments with confidence," said Cheryl Choy, SVP product management, AT&T. "The last thing people should have to think about is their connection. Turbo Live was built with that in mind, to deliver an exceptional wireless experience at the venue – regardless of what carrier they have for their everyday service."
Download Turbo Live: Beginning early February, Turbo Live will be available in the following stadiums, with many more to come in 2026:
- Alabama (Bryant Denny Stadium)
- Atlanta (Mercedes-Benz Stadium)
- Chicago (United Center)
- Houston (NRG Stadium)
- Las Vegas (Sphere)
- Los Angeles (Intuit Dome)
- Miami (Hard Rock Stadium)
- New York/New Jersey (MetLife Stadium)
- San Antonio (Alamodome)
- San Francisco Bay Area (Levi's Stadium)
- Seattle (Lumen Field)
Coming soon, we are expanding Turbo Live to stadiums across America, including Dallas (AT&T Stadium), Foxborough (Gillette Stadium), Los Angeles (SoFi Stadium), and many more—so every1 fan can enjoy the VIP connection.
Sign up now to experience this VIP connection firsthand: https://www.att.com/plans/att-turbo-live/.
1Req's a 5G-capable smartphone. May require an unlocked device & open eSIM slot for activation.
About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140 plus years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
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SOURCE AT&T