
New adoption figures show customers building 7X more audiences quarter over quarter in GTM Studio, with 5X more customers creating their first audience, as go-to-market teams consolidate point tools into a single

<p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">New adoption figures show customers building 7X more audiences quarter over quarter in GTM Studio, with 5X more customers creating their first audience, as go-to-market teams consolidate point tools into a single platform.</i></b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>) today shared new adoption metrics for GTM Studio, its platform for building and launching go-to-market campaigns. The company said customers built 7X more audiences in GTM Studio quarter over quarter, the number of customers creating their first audience grew 5X over the same period, and overall adoption of the platform has been growing at a rate that doubled month over month.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The two quarter-over-quarter figures measure different things. The 7X increase counts how many audiences customers built in the platform, a sign that active users are running more of their campaigns through GTM Studio. The 5X increase counts how many customers created an audience for the first time, a measure of how quickly new users are reaching an initial result.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The momentum reflects a broader shift in how go-to-market teams want to operate. For years, sales and marketing organizations have assembled their technology from separate products: one system for buyer intent, another for contact data, a third for AI, and a fourth to orchestrate campaigns across channels. That model left teams stitching data and workflows together by hand and paying for overlapping software that rarely worked as one.

</p><p xmlns="http://www.w3.org/1999/xhtml">
GTM Studio is built to bring those functions into one place. It combines ZoomInfo&#39;s B2B data with buyer intent, AI, and campaign orchestration so a team can move from an idea to a launched campaign without leaving the platform or exporting data between tools. The company said the result is a shorter path from identifying an audience to putting a campaign in market.

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GTM Studio is available now, and new users can start with a free trial at zoominfo.com.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>) is a go-to-market platform that helps companies find, engage, and win their next customers. By bringing together a leading source of B2B data with buyer intent, AI, and orchestration in a single system, ZoomInfo helps go-to-market teams move from insight to action. The company is headquartered in Vancouver, Washington. Learn more at zoominfo.com.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Forward-Looking Statements</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
This release contains forward-looking statements, including statements about product adoption and market trends. Actual results may differ materially from those expressed or implied. The growth figures cited are unaudited operational metrics of product usage and are not financial results or guidance. ZoomInfo undertakes no obligation to update these statements except as required by law.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260731374150r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260731374150/en/" rel="nofollow">https://www.businesswire.com/news/home/20260731374150/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media Contact 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

Audience Creation in ZoomInfo's GTM Studio Grows 7X as Go-to-Market Teams Consolidate Their Tech Stack

ZoomInfo's GTM Studio momentum accelerates adoption; potential upsell from consolidated GTM platform

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>New adoption figures show customers building 7X more audiences quarter over quarter in GTM Studio, with 5X more customers creating their first audience, as go-to-market teams consolidate point tools into a single</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>ZoomInfo reported GTM Studio adoption accelerating, with 7x more audiences built QoQ and 5x more customers creating their first audience, while overall adoption doubled MoM. The momentum signals a broader shift toward consolidating GTM tools into a single platform, which could bolster retention and drive deeper ARR if the trend sustains.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>GTM Studio audiences grew 7x QoQ; first-audience customers up 5x.</li><li>Adoption growth doubled month over month.</li><li>Consolidates buyer data, AI, and orchestration into one platform.</li><li>Platform aims to shorten the path from identifying an audience to a launched campaign.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>ZoomInfo Technologies Inc. (GTM)</strong>: GTM Studio adoption metrics indicate momentum; potential uplift in ARR via cross-sell to existing customers.</li><li><strong>GTM Studio (Product) (GTM)</strong>: Platform consolidates data, buyer intent, AI, and orchestration; could raise stickiness and usage among customers.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News: reflects a product-led growth signal within ZoomInfo and aligns with the broader trend of consolidating go-to-market tools into a single platform.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>GTM Studio momentum could lift cross-sell opportunities within ZoomInfo&#039;s customer base.</li><li>Metrics are unaudited usage figures, not financial guidance.</li><li>Sustained momentum may support upside in revenue growth and market perception.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>7X more audiences built QoQ for GTM Studio.</li><li>5X more customers created their first audience QoQ.</li><li>Adoption growth doubled month over month (MoM).</li><li>GTM Studio is available now with a free trial.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish on GTM over 6–12 months as GTM Studio adoption could lift ARR and cross-sell potential.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">New adoption figures show customers building 7X more audiences quarter over quarter in GTM Studio, with 5X more customers creating their first audience, as go-to-market teams consolidate point tools into a single platform.</i></b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>) today shared new adoption metrics for GTM Studio, its platform for building and launching go-to-market campaigns. The company said customers built 7X more audiences in GTM Studio quarter over quarter, the number of customers creating their first audience grew 5X over the same period, and overall adoption of the platform has been growing at a rate that doubled month over month.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The two quarter-over-quarter figures measure different things. The 7X increase counts how many audiences customers built in the platform, a sign that active users are running more of their campaigns through GTM Studio. The 5X increase counts how many customers created an audience for the first time, a measure of how quickly new users are reaching an initial result.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The momentum reflects a broader shift in how go-to-market teams want to operate. For years, sales and marketing organizations have assembled their technology from separate products: one system for buyer intent, another for contact data, a third for AI, and a fourth to orchestrate campaigns across channels. That model left teams stitching data and workflows together by hand and paying for overlapping software that rarely worked as one.

</p><p xmlns="http://www.w3.org/1999/xhtml">
GTM Studio is built to bring those functions into one place. It combines ZoomInfo&#39;s B2B data with buyer intent, AI, and campaign orchestration so a team can move from an idea to a launched campaign without leaving the platform or exporting data between tools. The company said the result is a shorter path from identifying an audience to putting a campaign in market.

</p><p xmlns="http://www.w3.org/1999/xhtml">
GTM Studio is available now, and new users can start with a free trial at zoominfo.com.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>) is a go-to-market platform that helps companies find, engage, and win their next customers. By bringing together a leading source of B2B data with buyer intent, AI, and orchestration in a single system, ZoomInfo helps go-to-market teams move from insight to action. The company is headquartered in Vancouver, Washington. Learn more at zoominfo.com.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Forward-Looking Statements</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
This release contains forward-looking statements, including statements about product adoption and market trends. Actual results may differ materially from those expressed or implied. The growth figures cited are unaudited operational metrics of product usage and are not financial results or guidance. ZoomInfo undertakes no obligation to update these statements except as required by law.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260731374150r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260731374150/en/" rel="nofollow">https://www.businesswire.com/news/home/20260731374150/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media Contact 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

ZoomInfo reported GTM Studio adoption accelerating, with 7x more audiences built QoQ and 5x more customers creating their first audience, while overall adoption doubled MoM. The momentum signals a broader shift toward consolidating GTM tools into a single platform, which could bolster retention and drive deeper ARR if the trend sustains.

News insight

Audience Creation in ZoomInfo's GTM Studio Grows 7X as Go-to-Market Teams Consolidate Their Tech Stack

AI summary

Sentiment rationale

Key facts

Industry News