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Aurora Mobile Partners with Xiaoe to Enhance Interaction Efficiency and Support Sustainable Growth in Private Domain Ecosystems

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SHENZHEN, China, Jan. 09, 2026 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobil...

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AI Summary

Aurora Mobile partners with Xiaoe to integrate JPush into their SaaS platform. JPush improves message delivery efficiency and reliability for merchants. The partnership enhances user engagement and operational tools for merchants. Advanced audience segmentation offered by JPush boosts marketing effectiveness. This collaboration supports the sustainable growth of private domain ecosystems.

Sentiment Rationale

The strategic partnership with Xiaoe increases user engagement, supporting future revenue growth similar to past collaborations that led to increased client acquisition and retention for JG.

Trading Thesis

Integrating JPush into Xiaoe's platform will likely enhance user retention and acquisition over time, akin to previous long-term partnerships that fostered stable growth.

Market-Moving

  • Aurora Mobile partners with Xiaoe to integrate JPush into their SaaS platform.
  • JPush improves message delivery efficiency and reliability for merchants.
  • The partnership enhances user engagement and operational tools for merchants.

Key Facts

  • Aurora Mobile partners with Xiaoe to integrate JPush into their SaaS platform.
  • JPush improves message delivery efficiency and reliability for merchants.
  • The partnership enhances user engagement and operational tools for merchants.
  • Advanced audience segmentation offered by JPush boosts marketing effectiveness.
  • This collaboration supports the sustainable growth of private domain ecosystems.

Companies Mentioned

  • Xiaoe (Xiaoe)
  • APPL (APPL)
  • GOOGL (GOOGL)
  • FB (FB)

Corporate Developments

The partnership indicates a proactive approach to improve user engagement, which is critical for JG's market positioning and revenue potential.

Aurora Mobile Partners with Xiaoe to Enhance Interaction Efficiency in Private Domain Ecosystems

SHENZHEN, China, Jan. 09, 2026 (GLOBE NEWSWIRE) — Aurora Mobile Limited (NASDAQ: JG), a prominent player in customer engagement and marketing technology services in China, has today announced a strategic partnership with Xiaoe Inc. This collaboration aims to integrate Aurora Mobile's intelligent push notification solution, JPush, into Xiaoe's flagship private domain SaaS platform, thereby enhancing operational efficiency and user engagement.

Enhancing User Engagement Through Reliable Messaging

The effectiveness of a private domain platform extends beyond providing operational tools; it hinges on the ability to facilitate continuous interaction between merchants and end-users. Missed service alerts and delayed notifications can severely compromise service coverage and weaken customer engagement. Recognizing this challenge, Xiaoe will incorporate JPush as a core component of its messaging infrastructure, significantly improving both the efficiency and reliability of message delivery.

Xiaoe's platform empowers merchants to create a comprehensive, closed-loop customer journey—from capturing user interest to driving conversion and retention. Timely communication, including service reminders, new product announcements, and promotional offers, is vital for sustaining user engagement.

Robust Features of JPush for Effective Communication

JPush supports a myriad of operating systems, including Android, iOS, HarmonyOS, QuickApp, and Web, along with compatibility with various messaging channels like Apple's APNs and Google's FCM. By intelligently selecting the optimal delivery method based on device type and system constraints, JPush minimizes delays and enhances message interception, thereby enabling merchants to communicate essential information more effectively with their target audiences.

  • Improved message delivery rates.
  • Compatibility with major mobile brands such as Huawei, Xiaomi, OPPO, VIVO, Meizu, ASUS, and NIO Phone.
  • Intelligent selection of delivery channels to optimize message effectiveness.

Advanced Audience Segmentation for Personalized Marketing

Beyond improving delivery stability, JPush offers advanced audience segmentation features that enable merchants on the Xiaoe platform to implement more nuanced operational strategies. Merchants can manage customer relationships and send personalized notifications, increasing message relevance while minimizing user fatigue from irrelevant content.

By delivering content that aligns with user interests, merchants can significantly boost user engagement rates, enhance service delivery, and promote user loyalty. This strategic alliance ultimately supports a robust private domain ecosystem for both Aurora Mobile (NASDAQ: JG) and Xiaoe.

Commitment to Sustainable Growth

This partnership between Aurora Mobile and Xiaoe illustrates a shared commitment to strengthening platform capabilities through technical integration. By leveraging JPush’s reliable push infrastructure, Xiaoe aims to provide merchants with enhanced tools designed to elevate user engagement and operational efficiency. As a result, this collaboration is set to foster sustainable development within private domain ecosystems.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) has established itself as a leading provider of customer engagement and marketing technology services in China. The company’s focus on delivering stable and efficient messaging services has positioned it as a prominent mobile messaging service provider. Aurora Mobile continues to innovate with solutions like Cloud Messaging and Cloud Marketing, helping enterprises optimize customer reach and digital transformation.

For more information, please visit Aurora Mobile Investor Relations.

Safe Harbor Statement

This announcement contains forward-looking statements made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements involve inherent risks and uncertainties that could cause actual results to differ materially. For a detailed review of these risks, please refer to Aurora Mobile's filings with the U.S. Securities and Exchange Commission.

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