
The panel will focus on how modern sports workflows are being designed from build to broadcast to fan experience.


Backblaze, Inc. (NASDAQ:BLZE), the high-performance cloud storage platform for the AI era, today

<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<b xmlns="http://www.w3.org/1999/xhtml">The panel will focus on how modern sports workflows are being designed from build to broadcast to fan experience.</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Backblaze, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/BLZE">BLZE</a>), the high-performance cloud storage platform for the AI era, today announced that Laquie T.N. Campbell, Senior Product Marketing Manager, Media &amp; Entertainment at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fbackblaze.com&amp;esheet=54467165&amp;newsitemid=20260326825209&amp;lan=en-US&amp;anchor=Backblaze&amp;index=1&amp;md5=cac36117599444c2872f0066a4cc37b2" shape="rect">Backblaze</a>, will speak at NAB Show 2026 in the SMPTE panel session, "From Build to Broadcast to Fan Experience in Live Sports Systems." The panel will take place Saturday, April 18, from 3:00 to 3:55 p.m. in room N259.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Presented as part of the SMPTE Visual Innovation and Brilliant Engineering Conference, the panel will examine how live sports broadcasting is evolving from a single signal into an extensible, end-to-end system designed to support multiple experiences, platforms, and audiences from a shared infrastructure foundation. The discussion will focus on how personalization and innovation are operationalized across the workflow, from AI-enabled design and production planning to the real-time demands of live broadcast execution.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Campbell will moderate panelists Zandra Clarke, Membership Director at SMPTE; Frank LaSpina, Head of Production Operations at Cosm; and ErinRose Widner, Media &amp; Technology Strategist. Together, the speakers will explore the architectural decisions, tradeoffs, and operational lessons involved in building live sports systems that preserve signal integrity, synchronization, and metadata while remaining flexible enough to support immersive, venue-scale, and fan-specific experiences.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"This panel represents an important industry shift: live sports workflows are no longer just about getting a signal from point A to point B," Campbell said. "They are becoming flexible systems that must support reliability, extensibility, and richer fan experiences at the same time."

</p><p xmlns="http://www.w3.org/1999/xhtml">
As media companies look to deliver more interactive and differentiated sports experiences, the session will highlight the importance of infrastructure that can scale reliably at broadcast level while enabling experimentation beyond the traditional screen. For broadcasters, rights holders, and technology partners, that balance is becoming increasingly important as fan expectations continue to expand across platforms and environments.

</p><p xmlns="http://www.w3.org/1999/xhtml">
NAB Show 2026 takes place April 18–22 at the Las Vegas Convention Center, with the event spotlighting trends including sports innovation, AI, streaming, and cloud-based workflows. Book a meeting with the Backblaze team on the show floor: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.backblaze.com%2Fnab2026&amp;esheet=54467165&amp;newsitemid=20260326825209&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.backblaze.com%2Fnab2026&amp;index=2&amp;md5=19ac9466647ed6705ecb80cdc78ec9fa" shape="rect">https://www.backblaze.com/nab2026</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Backblaze</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Backblaze (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/BLZE">BLZE</a>) gives businesses the freedom to innovate without limits by removing the barriers of lock-in, complexity, and cost. Our high-performance cloud object storage accelerates AI workflows, powers data-heavy applications, streamlines media management, and protects critical data. As an award-winning independent cloud, we provide unparalleled levels of interoperability that enable over 500,000 of our customers to reach and serve hundreds of millions of end users in 175 countries around the world. For more information, please go to <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.backblaze.com&amp;esheet=54467165&amp;newsitemid=20260326825209&amp;lan=en-US&amp;anchor=www.backblaze.com&amp;index=3&amp;md5=f5256863e35d25b678831e0dc846e681" shape="rect">www.backblaze.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260326825209r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260326825209/en/" rel="nofollow">https://www.businesswire.com/news/home/20260326825209/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Press Contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Yev Pusin
<br xmlns="http://www.w3.org/1999/xhtml"></br>Head of Communications
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:press@backblaze.com" shape="rect">press@backblaze.com</a>

</p>

BLZE

Backblaze's Laquie T.N. Campbell to Moderate SMPTE Panel on the Future of Live Sports Systems at NAB Show 2026

Backblaze to Discuss Innovations in Live Sports Broadcasting at NAB Show 2026

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>The panel will focus on how modern sports workflows are being designed from build to broadcast to fan experience.


Backblaze, Inc. (NASDAQ:BLZE), the high-performance cloud storage platform for the AI era, today</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Backblaze is set to showcase its advancements in cloud storage solutions for the media and entertainment sector during the NAB Show 2026. This focus on enhancing media workflows and fan experiences through AI-driven technologies could present significant growth opportunities for BLZE in a competitive landscape.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Backblaze&#039;s Laquie Campbell will speak at NAB Show 2026.</li><li>Panel focuses on evolving live sports broadcasting workflows.</li><li>Discussion includes AI-driven innovations for fan experience.</li><li>Event highlights importance of scalable infrastructure in sports.</li><li>Backblaze aims to enhance media management with cloud solutions.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>SMPTE (N/A)</strong>: SMPTE&#039;s involvement highlights industry&#039;s focus on technical advancements.</li><li><strong>Cosm (N/A)</strong>: Cosm&#039;s production expertise may provide market insights for BLZE.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This news fits in the &#039;Corporate Developments&#039; category as it highlights Backblaze’s ongoing commitment to enhancing its service offerings in a rapidly evolving market.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>NAB Show 2026 is a key opportunity for Backblaze to forge new partnerships.</li><li>Enhanced media management capabilities could attract major broadcasters seeking scalable solutions.</li><li>AI innovations discussed at the panel could signal future revenue streams for BLZE.</li><li>Increased demand for cloud storage in sports media may positively impact BLZE&#039;s market position.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Laquie T.N. Campbell will moderate a panel on sports workflows at NAB Show.</li><li>NAB Show 2026 takes place from April 18–22 in Las Vegas.</li><li>Backblaze provides cloud services to over 500,000 customers in 175 countries.</li><li>The focus will be on AI and modern sports broadcasting innovations.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Consider bullish stance on BLZE as expanding media partnerships may drive revenue growth in the next 6-12 months.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<b xmlns="http://www.w3.org/1999/xhtml">The panel will focus on how modern sports workflows are being designed from build to broadcast to fan experience.</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Backblaze, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/BLZE">BLZE</a>), the high-performance cloud storage platform for the AI era, today announced that Laquie T.N. Campbell, Senior Product Marketing Manager, Media &amp; Entertainment at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fbackblaze.com&amp;esheet=54467165&amp;newsitemid=20260326825209&amp;lan=en-US&amp;anchor=Backblaze&amp;index=1&amp;md5=cac36117599444c2872f0066a4cc37b2" shape="rect">Backblaze</a>, will speak at NAB Show 2026 in the SMPTE panel session, "From Build to Broadcast to Fan Experience in Live Sports Systems." The panel will take place Saturday, April 18, from 3:00 to 3:55 p.m. in room N259.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Presented as part of the SMPTE Visual Innovation and Brilliant Engineering Conference, the panel will examine how live sports broadcasting is evolving from a single signal into an extensible, end-to-end system designed to support multiple experiences, platforms, and audiences from a shared infrastructure foundation. The discussion will focus on how personalization and innovation are operationalized across the workflow, from AI-enabled design and production planning to the real-time demands of live broadcast execution.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Campbell will moderate panelists Zandra Clarke, Membership Director at SMPTE; Frank LaSpina, Head of Production Operations at Cosm; and ErinRose Widner, Media &amp; Technology Strategist. Together, the speakers will explore the architectural decisions, tradeoffs, and operational lessons involved in building live sports systems that preserve signal integrity, synchronization, and metadata while remaining flexible enough to support immersive, venue-scale, and fan-specific experiences.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"This panel represents an important industry shift: live sports workflows are no longer just about getting a signal from point A to point B," Campbell said. "They are becoming flexible systems that must support reliability, extensibility, and richer fan experiences at the same time."

</p><p xmlns="http://www.w3.org/1999/xhtml">
As media companies look to deliver more interactive and differentiated sports experiences, the session will highlight the importance of infrastructure that can scale reliably at broadcast level while enabling experimentation beyond the traditional screen. For broadcasters, rights holders, and technology partners, that balance is becoming increasingly important as fan expectations continue to expand across platforms and environments.

</p><p xmlns="http://www.w3.org/1999/xhtml">
NAB Show 2026 takes place April 18–22 at the Las Vegas Convention Center, with the event spotlighting trends including sports innovation, AI, streaming, and cloud-based workflows. Book a meeting with the Backblaze team on the show floor: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.backblaze.com%2Fnab2026&amp;esheet=54467165&amp;newsitemid=20260326825209&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.backblaze.com%2Fnab2026&amp;index=2&amp;md5=19ac9466647ed6705ecb80cdc78ec9fa" shape="rect">https://www.backblaze.com/nab2026</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Backblaze</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Backblaze (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/BLZE">BLZE</a>) gives businesses the freedom to innovate without limits by removing the barriers of lock-in, complexity, and cost. Our high-performance cloud object storage accelerates AI workflows, powers data-heavy applications, streamlines media management, and protects critical data. As an award-winning independent cloud, we provide unparalleled levels of interoperability that enable over 500,000 of our customers to reach and serve hundreds of millions of end users in 175 countries around the world. For more information, please go to <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.backblaze.com&amp;esheet=54467165&amp;newsitemid=20260326825209&amp;lan=en-US&amp;anchor=www.backblaze.com&amp;index=3&amp;md5=f5256863e35d25b678831e0dc846e681" shape="rect">www.backblaze.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260326825209r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260326825209/en/" rel="nofollow">https://www.businesswire.com/news/home/20260326825209/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Press Contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Yev Pusin
<br xmlns="http://www.w3.org/1999/xhtml"></br>Head of Communications
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:press@backblaze.com" shape="rect">press@backblaze.com</a>

</p>

Backblaze is set to showcase its advancements in cloud storage solutions for the media and entertainment sector during the NAB Show 2026. This focus on enhancing media workflows and fan experiences through AI-driven technologies could present significant growth opportunities for BLZE in a competitive landscape.

Backblaze's Laquie T.N. Campbell to Moderate SMPTE Panel on the Future of Live Sports Systems at NAB Show 2026

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

Related News