BAOS

Baosheng Group and 58.com Group Sign Strategic Cooperation Memorandum of Understanding

Baosheng and 58.com Strike AI Cooperation to Expand Local Services

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    <h3>Information</h3>
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    <h3>AI Summary</h3>
    <p>Baosheng Group and 58.com announced a strategic MOU to pursue AI marketing, advertising, livestreaming, and offline services, leveraging BAOS&#039;s AI capabilities with 58.com&#039;s local-services ecosystem. The framework is non-binding and contingent on future definitive agreements, with milestones and budget to be set after integration. The initiative could expand BAOS&#039;s addressable market and accelerate AI monetization over the next 6–12 months.</p>
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    <h3>Key Points</h3>
    <ul><li>Baosheng Group (BAOS) and 58.com sign AI-focused MOU.</li><li>Collaboration targets AI marketing, AI advertising, livestreaming, and offline services.</li><li>MOU is non-binding; definitive agreements to follow after tech integration.</li><li>Baosheng pivots toward AI-powered marketing across travel e-commerce.</li><li>58.com could accelerate AI-enabled local-services using Baosheng tech.</li></ul>
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    <h3>Companies Mentioned</h3>
    <ul><li><strong>Baosheng Group (BAOS)</strong>: AI-powered marketing platform; collaboration to deepen AI capabilities and monetization.</li><li><strong>58.com Group (WUBA)</strong>: Local-services platform; provides use cases and offline resources to accelerate AI solutions.</li></ul>
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    <h3>Corporate Developments</h3>
    <p>Category fits Corporate Developments and Industry Impact; signals potential long-term revenue opportunities from AI-enabled local services, pending definitive agreements.</p>
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    <h3>Market-Moving</h3>
    <ul><li>Non-binding MOU may limit immediate price reaction.</li><li>Progress to definitive agreements could unlock upside for BAOS.</li><li>BAOS-AI platform development supports potential AI advertising demand.</li><li>58.com&#039;s offline resources could broaden BAOS&#039;s total addressable market.</li></ul>
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  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Baosheng Group (BAOS) NASDAQ announces strategic MOU with 58.com on Aug 20, 2026.</li><li>58.com Group trades as WUBA on NASDAQ.</li><li>MOU focuses on AI marketing, AI advertising, virtual humans, and omnichannel distribution.</li><li>Parties plan resource sharing, joint operations, and potential expansion to new regions.</li><li>MOU is non-binding; definitive agreements to be executed later.</li></ul>
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  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish over 6–12 months if milestones translate into revenue opportunities.</p>
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  <h2>Baosheng Group and 58.com Group Sign Strategic Cooperation Memorandum of Understanding</h2>

  <p>BEIJING, <strong>Aug. 20, 2026</strong> (GLOBE NEWSWIRE) -- <strong>Baosheng Group</strong> (NASDAQ:<a href="https://www.benzinga.com/quote/BAOS">BAOS</a>) ("Baosheng" or the "Company") today announced that it has entered into a <em>strategic cooperation memorandum of understanding</em> (the "MOU") with <strong>58.com Group</strong> ("58.com"). The parties intend to establish a long-term strategic collaboration focused on <strong>AI marketing</strong>, <strong>AI advertising</strong>, <strong>virtual human livestreaming</strong>, <strong>intelligent media buying</strong>, <strong>omnichannel content distribution</strong>, and <strong>smart local services</strong>. Through the collaboration, the parties aim to promote the application and commercialization of artificial intelligence technologies across local services, travel e-commerce, and offline commercial scenarios.</p>

  <p>Under the MOU, Baosheng Group intends to provide AI virtual human technology, intelligent media-buying capabilities, AI advertising solutions, short-form video content-production capabilities, and omnichannel online marketing support for cooperative projects. <strong>58.com</strong> intends to contribute local-services scenarios, offline operating resources, and related ecosystem support. Through resource sharing, technology integration, joint operations, and project coordination, the parties plan to explore an <em>"AI + Smart Local Services"</em> solution spanning online traffic acquisition, intelligent content creation, precision advertising, virtual human livestream conversion, and offline service fulfillment.</p>

  <p>Baosheng Group is a <strong>China-based</strong> provider of online marketing solutions. Its services include online marketing strategy, advertising optimization, and delivery services for search advertising, feed advertising, mobile application advertising, and social-media marketing advertising. <strong>58.com</strong> is a platform that connects local merchants and consumers in China through information and service offerings. Its business encompasses a broad range of local-services scenarios and continues to use artificial intelligence, virtual reality, and big data to improve services and experiences for users and merchants.</p>

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    <h3>AI Marketing and AI Advertising Synergies</h3>
    <p>The strategic cooperation is intended to extend Baosheng Group’s AI marketing capabilities beyond online media placement and content marketing into offline local-services scenarios. Leveraging its AI virtual human matrix, AI media-buying agent, short-form video content-production capabilities, and XR video studio infrastructure, Baosheng Group plans to offer local merchants, tourism destinations, service providers, and other commercial businesses AI advertising and marketing services that are more automated, scalable, and measurable.</p>

    <p>The parties expect to focus on exploring the following areas:</p>

    <ul>
      <li><strong>AI virtual human livestreaming:</strong> Supporting merchants with around-the-clock brand presentation, product demonstrations, user interaction, and marketing conversion.</li>
      <li><strong>AI advertising placement:</strong> Using intelligent content testing, audience matching, and media-buying optimization to improve campaign reach and conversion performance.</li>
      <li><strong>AI short-form video content marketing:</strong> Combining short-form content creation, omnichannel distribution, and local-services scenarios to enhance online visibility and customer engagement for local merchants.</li>
      <li><strong>Smart tourism and local services:</strong> Exploring AI applications in virtual human tour guidance, intelligent marketing, destination promotion, merchant operations, and customer service.</li>
      <li><strong>Joint commercial operations:</strong> Combining Baosheng Group’s technology and marketing capabilities with 58.com’s local-services ecosystem and offline operating resources to facilitate replication and expansion of AI solutions across additional regions, industries, and merchant scenarios.</li>
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  <p>For Baosheng Group, the cooperation is expected to accelerate the implementation of its <strong>"AI + Industry"</strong> strategy in local services and travel e-commerce, while expanding the application scope of its AI advertising, virtual human livestreaming, and intelligent marketing technologies. For <strong>58.com</strong>, Baosheng Group’s <strong>AI content</strong>, <strong>AI media-buying</strong>, and <strong>virtual human</strong> capabilities are expected to strengthen its digital toolset for merchants and users and support the intelligent upgrade of local-services offerings.</p>

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    <h3>Cooperation Framework</h3>
    <p>Under the MOU, the parties intend to establish a long-term, in-depth strategic partnership. Baosheng Group will provide technology and marketing support, including AI virtual human technology, intelligent media-buying systems, AI advertising capabilities, and online marketing channels. Leveraging its local-services business ecosystem and offline operating resources, <strong>58.com</strong> will provide applicable use cases and a foundation for coordinated operations.</p>

    <p>The budget for research and development coordination, technical evaluation, and marketing promotion related to the initial cooperative projects will be determined separately following preliminary technology integration and project evaluation by the parties. The parties intend to enter into definitive strategic cooperation agreements, supplemental agreements, or project confirmation documents for specific initiatives. These documents are expected to further define project scope, service standards, business models, resource commitments, and other implementation arrangements.</p>

    <p>The MOU provides a foundation for further discussions and the execution of definitive agreements and does not constitute a legally binding final commercial arrangement. <em>Except for applicable provisions such as confidentiality, the parties’ specific rights and obligations will be governed by definitive agreements to be executed in the future.</em></p>
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    <h3>Strategic Significance</h3>
    <p>The parties stated that the signing of the strategic cooperation MOU reflects their shared view that artificial intelligence is rapidly reshaping the marketing, advertising, and local-services industries. By connecting AI technological capabilities, digital content production, intelligent advertising placement, and offline local-services scenarios, the parties plan to explore business models with greater efficiency, lower marginal costs, and stronger scalability.</p>

    <p>Going forward, Baosheng Group and 58.com intend to deepen collaboration across AI brand development, AI advertising placement, intelligent channel expansion, virtual human services, content operations, technology platforms, and digital operations. The parties aim to advance the development of <em>"AI + Smart Local Services"</em>, improve the commercialization efficiency and competitive positioning of AI projects, and create potential long-term growth opportunities for both parties.</p>
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  <section>
    <h3>About Baosheng Group (NASDAQ:<a href="https://www.benzinga.com/quote/BAOS">BAOS</a>)</h3>
    <p>Baosheng Group is a native performance-marketing solutions provider focused on short-form video and social-media platforms. The Company is continuing its transition toward an AI-powered short-form video marketing technology platform.</p>

    <p>Through its BAOS-AI platform, the Company is developing core c...</p>
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Baosheng Group and 58.com announced a strategic MOU to pursue AI marketing, advertising, livestreaming, and offline services, leveraging BAOS's AI capabilities with 58.com's local-services ecosystem. The framework is non-binding and contingent on future definitive agreements, with milestones and budget to be set after integration. The initiative could expand BAOS's addressable market and accelerate AI monetization over the next 6–12 months.

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Baosheng Group and 58.com Group Sign Strategic Cooperation Memorandum of Understanding

AI summary

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Key facts

Corporate Developments