Duluth Trading shares what to look for in apparel built for unpredictable weather conditions: heat waves to heavy downpours.New collections feature cooling technologies, UPF-rated fabrics, moisture-wicking materials and

DLTH

Best Clothing for Hot Weather: Duluth Trading Shares Cooling Apparel, UPF Clothing and Summer Workwear

Duluth Trading Debuts Cooling Clothing Line Amid Heat Demand

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 <section data-block="information">
 <h3>Information</h3>
 Duluth Trading shares what to look for in apparel built for unpredictable weather conditions: heat waves to heavy downpours.New collections feature cooling technologies, UPF-rated fabrics, moisture-wicking materials and
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 <section data-block="ai-summary-paragraph">
 <h3>AI Summary</h3>
 Duluth Trading unveiled its Armachillo and Dry on the Fly cooling apparel, featuring Jade-based cooling, UPF protection and quick-drying fabrics. The release cites NOAA’s hot first half of 2026 and forecasts for hotter conditions through August, framing the collection as a near-term growth catalyst. The actual financial impact will depend on consumer adoption and how well products convert to sales.
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 <section data-block="ai-summary-bullets">
 <h3>Key Points</h3>
 <ul><li>Duluth Trading unveils cooling, UPF clothing amid extreme heat.</li><li>Armachillo and Dry on the Fly deliver cooling fabrics and UPF protection.</li><li>NOAA reports 2026 Jan-Jun third-hottest on record; almanac forecasts hotter August.</li><li>MSRP ranges imply potential higher ASP if demand remains strong.</li></ul>
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 <section data-block="companies-mentioned">
 <h3>Companies Mentioned</h3>
 <ul><li>Duluth Trading Co. (DLTH): Announced cooling clothing collection; potential near-term revenue and branding impact.</li><li>Armachillo (Duluth Trading product line) (DLTH-ARM): Highlights jade-based cooling fabric and UPF features; could support premium pricing and margin mix for DLTH.</li></ul>
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 <section data-block="category">
 <h3>Industry News</h3>
 Industry News: The piece focuses on DLTH’s product innovation in response to rising heat and weather volatility, signaling potential strategic and revenue implications rather than a direct earnings catalyst.
 </section>

 <section data-block="market-moving">
 <h3>Market-Moving</h3>
 <ul><li>Heatwave-driven demand tailwinds bolster DLTH&#039;s product line relevance.</li><li>Premium cooling features support potential higher average selling prices.</li><li>No earnings data in the release; actual impact depends on demand realization.</li><li>Weather trend forecasts could meaningfully sway near-term investor sentiment.</li></ul>
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 <section data-block="key-facts">
 <h3>Key Facts</h3>
 <ul><li>Date and location: Aug 5, 2026, Mount Horeb, Wisconsin.</li><li>NOAA: First six months of 2026 ranked third-hottest in 177-year global record.</li><li>Old Farmer’s Almanac forecasts hotter-than-normal conditions through August.</li><li>Armachillo: Made-in-the-Jade technology; UPF 50+ protection on select styles.</li><li>Armachillo/MSRP: No-Yank Tank $29.95; Skort $49.95; Long Sleeve $79.95; Boxer Briefs $29.95; Dry on the Fly Pants $49.95-$119.95; Shirts $29.95-$34.95; Skort $79.50.</li></ul>
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 <section data-block="trading-thesis">
 <h3>Trading Thesis</h3>
 DLTH could see near-term revenue upside from cooling lines; monitor quarterly sales and margins.
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<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><ul type="disc"><li>Duluth Trading shares what to look for in apparel built for unpredictable weather conditions: heat waves to heavy downpours.</li><li>New collections feature cooling technologies, UPF-rated fabrics, moisture-wicking materials and quick-drying performance built for outdoor work, travel and everyday life.</li><li>Duluth Trading explains how the right combination of fabric, construction and performance features can help people stay comfortable during hot, humid, and unpredictable weather. </li></ul> MOUNT HOREB, Wis., Aug. 05, 2026 (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=L5Mm8a7iC5ovAGCeBSDYGGTmTxx_AYx0iNCIsgjldYb7_RCPxxwnD1tiShyC948dNTyi4hIAN8RGRyVgOT2fYaaPv5j0onFbtq7Z8LSSScs=" rel="nofollow" target="_blank">Duluth Trading Co.,</a> a leading brand in functional workwear and outdoor apparel, today highlighted its latest collection of cooling clothing, UPF apparel and moisture-managing gear designed to help people stay comfortable through extreme heat, humidity and unpredictable weather. Built for work, travel and everyday life, the collections combine cooling technologies, quick-drying fabrics and sun protection to perform across hot, humid, rainy and dry conditions. As another summer of record-breaking temperatures grips much of the United States, consumers are increasingly searching for practical answers to questions like &#34;What should I wear in 100-degree weather?&#34;, &#34;What clothes keep you cool?&#34; and &#34;Does cooling clothing really work?&#34; According to National Oceanic and Atmospheric Administration (NOAA), the first six months of 2026 <a href="https://www.globenewswire.com/Tracker?data=wxUvWvS0sn7i0yTPJtjWlfdcDoVxEdwwPbmMemMsb-ndliOYbkphRbfEnTdU5j5L89KgoszIxm1uS_xK82GL7nq6YI3hmORJmBa3KqNP555uS2gHFYXSPBr1BRbwzbMJp8OnfY1Q_OcYEuY2x8qHvfTcXlRx8PoZ4VofwMC2erc028cacqbMs6EnfMaHSxrq" rel="nofollow" target="_blank">ranked as the third-hottest</a> January-through-June period in the 177-year global climate record, while long-range forecasts from The Old Farmer’s Almanac called for <a href="https://www.globenewswire.com/Tracker?data=ZC_HAbO0anUPSScDP1B26EuH0_-AosN2CLbtjaCEGNPW_2hDhXpjWdz1JmzHCdGvcngfrMAi17BOugGwd2dpVWOVQofr1FP5EaFDke8lQxJF1R5BUfmKQxuk4DVO9cVrEYGifWkC70Rxv77Z6U71WN3AIMoiIjRWLESSrBLvTX188kY13PR73NUm8hp1fzDE55h_Boiuk7XI9OohOasgpw==" rel="nofollow" target="_blank">hotter-than-normal conditions across much of the country through August.</a> The result has been prolonged heat waves, high humidity, sudden downpours and stretches of triple-digit temperatures driving increased interest in clothing engineered to manage sweat, dry quickly and provide built-in sun protection. "Summer weather isn&#39;t one-size-fits-all anymore,&#34; said Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading. &#34;The people who wear Duluth are getting things done in all kinds of conditions, from job sites and gardens to trails and travel days. We design apparel around real-world use, creating gear that helps people stay comfortable and focused on what they need to accomplish, whatever the forecast brings." What Should You Wear in Hot Weather? Choosing clothing for extreme summer temperatures starts with performance fabrics rather than simply lighter garments. Whether you&#39;re working through humid mornings, afternoon thunderstorms or dry heat, apparel should include: <ul type="disc"><li>Moisture-wicking fabrics that help pull sweat away from skin</li><li>Fast-drying materials that stay comfortable after heavy sweating or summer rain</li><li>Lightweight construction that promotes airflow</li><li>UPF-rated fabric to help protect covered skin from ultraviolet rays</li><li>Cooling technologies that reduce heat buildup</li><li>Stretch fabrics that maintain comfort while moving throughout the day</li></ul> Best Cooling Clothing from Duluth Trading Armachillo&#xAE;: Cooling apparel powered by jade technology For consumers specifically searching for cooling clothing, <a href="https://www.globenewswire.com/Tracker?data=kHIiGVJLPKXZZD7ZL3zNODZAnz89mugMa-jkGTsxqSc29BYbDyG1nH07BBQjLgFyMb6xksPR2KjZVrE6Rw9Z_XVfaBP26hMmC_gI1cyhJnORGEfVXG7ng0zXF2CeL5QbgUcjYEwKE_ISsq47wBgDxw==" rel="nofollow" target="_blank">Armachillo</a>&#xAE; uses Duluth Trading&#39;s Made-in-the-Jade&#x2122; technology, incorporating microscopic jade minerals into the fabric to help dissipate heat while maintaining a cool, smooth feel against the skin. The collection is engineered for hot, humid conditions where moisture management and cooling comfort become especially important. Key Features Include: <ul type="disc"><li>Cooling fabric infused with microscopic jade minerals</li><li>Cooling to-the-touch feel</li><li>Reduced cling during humid conditions</li><li>Moisture-wicking performance</li><li>Lightweight comfort</li><li>UPF protection on select styles</li></ul> Featured Products: <ul type="disc"><li style="margin-top:12pt;"><a href="https://www.duluthtrading.com/s/DTC/womens-armachillo-no-yank-tank-28662.html" rel="nofollow" target="_blank">Armachillo&#xAE; No-Yank Tank</a> (MSRP $29.95) An everyday tank featuring Made-in-the-Jade&#x2122; cooling fabric that feels cool against the skin while wicking moisture, drying quickly and providing UPF 50+ sun protection for warm-weather comfort.</li><li><a href="https://www.duluthtrading.com/s/DTC/womens-armachillo-skort-28641.html?color=MHN" rel="nofollow" target="_blank">Armachillo&#xAE; Skort</a> (MSRP $49.95) Designed for active summer days with cooling jade-infused fabric, UPF 50+ protection, built-in shorts, zippered pockets and an adjustable drawcord waist for comfort on the move.</li><li><a href="https://www.duluthtrading.com/s/DTC/mens-armachillo-relaxed-fit-long-sleeve-shirt-25110.html?color=UOD" rel="nofollow" target="_blank">Armachillo&#xAE; Long Sleeve Shirt</a> (MSRP $79.95) Engineered with microscopic jade particles that create a cool-to-the-touch feel, this lightweight shirt helps wick moisture, dry quickly and fight odor during long days in the heat. Reach Gussets&#xAE; provide unrestricted movement, making it ideal for outdoor work, travel and everyday summer activities.</li><li style="margin-bottom:12pt;"><a href="https://www.duluthtrading.com/s/DTC/mens-armachillo-cooling-pattern-boxer-briefs-32811.html?color=UFA" rel="nofollow" target="_blank">Armachillo&#xAE; Cooling Pattern Boxer Briefs</a> (MSRP $29.95) These cooling boxer briefs use microscopic jade particles to create a cool-to-the-touch feel while moisture-wicking, quick-drying and odor-resistant fabric helps minimize heat, sweat and chafing throughout the day.</li></ul> Dry on the Fly&#xAE;: Quick-drying apparel for active days Designed for changing weather conditions, Dry on the Fly&#xAE; apparel helps people stay comfortable through heat, humidity and unexpected summer rain. Additionally, the fast-drying fabric helps cool you down when you sweat thanks to evaporative cooling. Lightweight and quick-drying fabrics make the collection ideal for travel, outdoor work and everyday adventures where weather can change throughout the day. Key Features Include: <ul type="disc"><li>Quick-drying performance fabric</li><li>Lightweight construction</li><li>Moisture management</li><li>UPF sun protection</li><li>Built-in stretch for mobility</li><li>Wrinkle resistance</li><li>Comfortable for hiking, travel, yard work and everyday wear </li></ul> Featured Products: <ul type="disc"><li style="margin-top:12pt;"><a href="https://www.duluthtrading.com/dry-on-the-fly/?refine=c_productClassification%3DPants&amp;sort=best-matches" rel="nofollow" target="_blank">Dry on the Fly&#xAE; Pants</a> (MSRP $49.95 - $119.95) Features the fastest-drying technology and designed for changing summer conditions. These pants for both men and women feature breathable construction, wrinkle resistance and stretch that moves comfortably from airport travel to weekend projects.</li><li><a href="https://www.duluthtrading.com/dry-on-the-fly/?refine=c_productClassification%3DShirts&amp;sort=best-matches" rel="nofollow" target="_blank">Dry on the Fly&#xAE; Shirts</a> (MSRP $29.95- $34.95) A lightweight performance shirt designed for long days outdoors. Using the same technology that&#39;s made Dry on the Fly&#xAE; Pants a 5-star fan favorite, this shirt moves sweat away from skin to the fabric surface, where it dries lightning fast. Yet it feels as soft and breathable as your favorite cotton tee.</li><li style="margin-bottom:12pt;"><a href="https://www.duluthtrading.com/s/DTC/womens-dry-on-the-fly-pull-on-skort-60989.html?color=SMQ" rel="nofollow" target="_blank">Dry on the Fly&#xAE; Skort</a> (MSRP $79.50) A pull-on skort that includes anti-chafe mesh undershorts and hits right above the knee. Quick-drying and features a 50+ UPF sun-protection for long days outside. </li></ul> Frequently Asked Questions About Hot Weather Clothing What clothes keep you cool in hot weather? Choose lightweight clothing engineered to wick moisture, dry quickly and promote airflow. Performance fabrics with cooling technologies and UPF protection can help improve comfort during extended periods outdoors. What is the best clothing for working outside in hot weather? The best outdoor work clothing for hot weather combines durability with performance features like moisture management, quick-drying fabrics, stretch, airflow and sun protection. Apparel designed for outdoor work should help manage sweat while allowing freedom of movement during long days in the heat. What is UPF clothing? UPF (Ultraviolet Protection Factor) measures how effectively fabric blocks ultraviolet radiation. UPF-rated clothing helps protect covered skin from the sun while reducing the need to repeatedly apply sunscreen beneath covered areas. Duluth Trading offers a<a href="https://www.globenewswire.com/Tracker?data=40LJAVvhf21C_ToLB8XUnuylLnD4L5SwwR9SdDA4aWx0z13VAedGP6SuaMHGM17xRz7-cJLD-qWlAfXNdrl8Qh8pfXbM5rcj1jDlGVQ69BYheGaiPxAr2N1ZxDe0rXxS" rel="nofollow" target="_blank"> range of UPF clothing</a> such as <a href="https://www.globenewswire.com/Tracker?data=tJuk-G2OsRW74o9CyWhg8Pr1MAJpUrpdKXzxixevTLT0nJ9qIhEYyQjqCFrLw047uBAi2aKy--Kd97ANxCYmIoQEuVyeb8utXCHj83dUpAj43HE7O1azmTYz8Fkc8fs1QwB67624kXSUkqPkKy4bBQ==" rel="nofollow" target="_blank">AKHG Sunflare Collection</a> which offers 50+ UPF protection in addition to cooling fabric, moisture wicking and odor-fighting features; available in long-sleeve shirts, hoodies for both men and women, as well as a <a href="https://www.globenewswire.com/Tracker?data=ukzvB7wG9PVbFPkBJP-c9zztUp0od9JqSxhyJ9ZF9goN2MY92eCjOAymvNjpQuG-8uwCfzImVq-pXMHU0vRcY8ZAx9z07swIcS2t8nHBZM_xOLTUHnRjUHPQRGiIy8YNklyDyC1yUIsoef-qvoNK333DtYKR93MIMim2jrIR133Xxk1rTD4EULkQj1Urg6TlyMRi2sXRJdQJ4RsyOdTjPw128x3dFz3qutxCGdil2m4po_MzCxTBSl4Q0imSPRV5" rel="nofollow" target="_blank">Cooling Dress</a> for women. What is the best fabric for hot and humid weather? The best hot-weather clothing combines multiple performance features, including moisture management, quick-drying construction, breathability and lightweight comfort. Fabrics engineered specifically for outdoor performance can help improve comfort during prolonged heat and humidity like Duluth Trading Dry on The Fly or <a href="https://www.globenewswire.com/Tracker?data=kHIiGVJLPKXZZD7ZL3zNOOGCmxIYfglNlOroV82zkTuMeUFNm5Mr3bsS2YEypW6QNyOUj4mQQ7daBgvgpu9QJxH4GFkZ7mhVyUh6Yh1ExBM=" rel="nofollow" target="_blank">Armachillo</a> collections. What is the difference between moisture-wicking and quick-drying clothing? Moisture-wicking fabrics help move sweat away from the skin to the outer surface of the fabric, while quick-drying materials help that moisture evaporate faster. Together, these features help clothing stay more comfortable during hot weather. Media Contact TURNER &#x7C; <a href="https://www.globenewswire.com/Tracker?data=mNzeZkKQv-vp89tma3-f0klQALY3LlIqczNbPwIE3wsuLqJD5QGIkHcHMHp_k0o-4D8V6d4W9T-Hw-_tMdnv75O7p4I7jCha1iCnp27CfCo=" rel="nofollow" target="_blank">duluth@turnerpr.com</a> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTgwNDM2MCM3NzYwODk1IzIwMTk5NjE="></img> <img alt="" src="https://ml.globenewswire.com/media/Y2QwYWVjOGItZmNkNy00ZmMxLTk5MjUtY2I2Zjk0NDA5YmI5LTEwMzE1MzMtMjAyNi0wOC0wNS1lbg==/tiny/Duluth-Trading-Company.png" referrerpolicy="no-referrer-when-downgrade"></img><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/b9edac6f-f317-44b0-a23a-a526b4044596"><img src="https://ml.globenewswire.com/media/b9edac6f-f317-44b0-a23a-a526b4044596/small/dtc-logo-black-web-jpg.jpg" border="0" width="150" height="51" alt="Primary Logo"></img></a>

Duluth Trading unveiled its Armachillo and Dry on the Fly cooling apparel, featuring Jade-based cooling, UPF protection and quick-drying fabrics. The release cites NOAA’s hot first half of 2026 and forecasts for hotter conditions through August, framing the collection as a near-term growth catalyst. The actual financial impact will depend on consumer adoption and how well products convert to sales.

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Best Clothing for Hot Weather: Duluth Trading Shares Cooling Apparel, UPF Clothing and Summer Workwear

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