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Beyond Meat® Launches Beyond Immerse™ Protein Drink

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Product represents brand's expansion outside center-of-plate, unlocking the power of plants to deliv...

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Beyond Meat introduces Beyond Immerse, a plant-protein beverage. Available in three flavors, each with two protein options. Designed to support muscle health, gut health, and immune function. Exclusive launch on Beyond Test Kitchen for limited time. Reflects Beyond Meat's commitment to plant-based nutrition.

Sentiment Rationale

The launch of Beyond Immerse showcases innovation and expands product offerings, potentially boosting consumer interest and sales. Given the growing demand for health-focused beverages, this could lead to increased market recognition and a positive shift in stock performance, akin to past successful product launches.

Trading Thesis

The immediate consumer response to Beyond Immerse will be key in the short term, as limited availability may drive initial sales and interest. Historical trends show that successful product launches can enhance market visibility and impact stock prices quickly.

Market-Moving

  • Beyond Meat introduces Beyond Immerse, a plant-protein beverage.
  • Available in three flavors, each with two protein options.
  • Designed to support muscle health, gut health, and immune function.

Key Facts

  • Beyond Meat introduces Beyond Immerse, a plant-protein beverage.
  • Available in three flavors, each with two protein options.
  • Designed to support muscle health, gut health, and immune function.
  • Exclusive launch on Beyond Test Kitchen for limited time.
  • Reflects Beyond Meat's commitment to plant-based nutrition.

Companies Mentioned

  • COST (COST)
  • INGR (INGR)
  • KDP (KDP)

Corporate Developments

The introduction of a new product line signals growth potential and innovation, important for investor confidence. The emphasis on health and plant-based nutrition aligns with market trends, suggesting a sustainable business direction for BYND.

Beyond Meat® Launches Innovative Beyond Immerse™ Protein Drink

EL SEGUNDO, Calif., Jan. 15, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND) has officially unveiled its latest product, Beyond Immerse, a functional beverage crafted to enhance nutritional intake. This innovative drink combines plant protein, fiber, antioxidants, and electrolytes, aiming to replenish the body with every sip. The new line will be available in three refreshing flavors: Peach Mango, Lemon Lime, and Orange Tangerine, exclusively on Beyond Test Kitchen starting today.

What is Beyond Immerse?

Beyond Immerse is designed to deliver essential nutrients important for muscle health, gut health, and immune function. Ethan Brown, CEO and founder of Beyond Meat, stated, “With Beyond Immerse, we are bringing our pioneering expertise in unlocking the power of plants to a functional beverage line. Our intent is simple: immerse the consumer in the remarkable nutrition of plants—from protein to fiber, with the addition of antioxidants and electrolytes—all in a single refreshing and satisfying 12 fl oz drink.”

Key Features of Beyond Immerse

  • Features plant-based ingredients like protein from peas and fiber from tapioca.
  • Available in three invigorating flavors: Peach Mango, Lemon Lime, and Orange Tangerine.
  • Each flavor offers two protein options:
    • 10g protein / 7g fiber / 60 calories
    • 20g protein / 7g fiber / 100 calories
  • Good source of protein, critical for muscle support.
  • Excellent source of fiber with 7g per serving, vital for gut health.
  • High in Vitamin C, an important antioxidant for immune function.
  • Made with electrolytes, and contains no GMOs or sugar alcohols.

Availability and Launch Details

Beyond Immerse will be offered for a limited time exclusively through Beyond Test Kitchen, Beyond Meat’s direct-to-consumer platform focused on early product access and limited-time innovations. To stay updated on future launches and offerings, consumers can follow @BeyondMeat on Instagram and subscribe to their newsletter.

About Beyond Meat, Inc.

Founded in 2009, Beyond Meat, Inc. (NASDAQ: BYND) is a leading company in the plant-based protein sector, offering a range of products made without GMOs, added hormones, or antibiotics. Beyond Meat aims to mimic the taste and texture of traditional animal-based meat while promoting better health for individuals and the planet. Their brand promise, Eat What You Love®, supports the belief that a collective shift from animal-based to plant-based proteins can significantly address critical global issues such as human health, climate change, and animal welfare.

For more information, visit www.BeyondMeat.com and follow them on social media platforms.

Forward-Looking Statements

Certain statements made in this release are classified as “forward-looking statements”. These predictions are based on management's current expectations and are subject to various risks and uncertainties that could cause actual results to differ materially. Beyond Meat does not undertake to publicly update these forward-looking statements, other than as required by law.

Media Contact

For further inquiries, please reach out to Shira Zackai at shira.zackai@beyondmeat.com.

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