SINGAPORE, July 1, 2026 /PRNewswire/ -- BIGO Ads, a deep learning-based advertising platform under JOYY Inc. (NASDAQ:JOYY), has been named a winner of the 2026 Sales and Marketing Excellence Award, The Sammy by the

<p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">SINGAPORE</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 1, 2026</span> /PRNewswire/ -- BIGO Ads, a deep learning-based advertising platform under JOYY Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/JOYY">JOYY</a>), has been named a winner of the 2026 Sales and Marketing Excellence Award, The Sammy by the Business Intelligence Group (BIG), a global independent awards organization recognizing outstanding achievement across business disciplines. BIGO Ads earned recognition in the Growth Catalyst / Advertising Technology category.</p>
<p xmlns="http://www.w3.org/1999/xhtml">The Sales and Marketing Excellence Awards honor the organizations, campaigns, teams, technologies, and individuals setting the standard for what sales and marketing can accomplish when strategy, execution, and accountability converge. This year&#39;s program attracted nominations from organizations across more than 20 industries worldwide and was evaluated by a panel of experienced business executives using objective scoring benchmarks.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;The 2026 Sammy winners are not just great marketers, they are accountable ones. What set this year&#39;s honorees apart was their ability to connect strategy to outcomes and show exactly what moved the needle. BIGO Ads is a strong example of that standard in action.&#34; said <span xmlns="http://www.w3.org/1999/xhtml" id="spanHghlt900d">Russ Fordyce</span>, Chief Recognition Officer at the Business Intelligence Group.</p><p xmlns="http://www.w3.org/1999/xhtml">BIGO Ads was recognized for its AI-driven full-funnel growth system, which combines deep learning-based user acquisition, real-time in-app bidding, and hands-on optimization to help advertisers and developers pursue profitable growth. The platform stood out for connecting acquisition efficiency and monetization performance into a more accountable, ROI-focused advertising model.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;This recognition is a meaningful validation of BIGO Ads&#39; commitment to building advertising technology that delivers measurable business value. As the industry moves toward more accountable and ROI-driven growth, we will continue to strengthen our AI-powered optimization, monetization intelligence, and platform capabilities to help advertisers and developers grow more efficiently and sustainably,&#34; said Eden Liu, Head of Global Business, BIGO Ads.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About BIGO Ads</b></p><p xmlns="http://www.w3.org/1999/xhtml">As a deep learning-based intelligent advertising platform for advertising and monetization under JOYY Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/JOYY">JOYY</a>), BIGO Ads leverages full-stack AI capabilities, mature oCPC and ROAS bidding models, and cutting-edge in-app bidding technology to empower global clients to achieve efficient user growth and maximize advertising revenue.</p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=CN95241&amp;sd=2026-07-01"></img> View original content:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/bigo-ads-recognized-by-business-intelligence-group-with-2026-sales-and-marketing-excellence-award--the-sammy-302815552.html" target="_blank">https://www.prnewswire.com/news-releases/bigo-ads-recognized-by-business-intelligence-group-with-2026-sales-and-marketing-excellence-award--the-sammy-302815552.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE BIGO Ads</p>

JOYY

BIGO Ads Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award -- The Sammy

BIGO Ads Wins 2026 Sammy Award, Elevating JOYY's AI Ad Platform Valuation

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>SINGAPORE, July 1, 2026 /PRNewswire/ -- BIGO Ads, a deep learning-based advertising platform under JOYY Inc. (NASDAQ:JOYY), has been named a winner of the 2026 Sales and Marketing Excellence Award, The Sammy by the</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>BIGO Ads, JOYY&#039;s AI-driven advertising platform, earned the 2026 Sammy Award in Growth Catalyst/Advertising Technology, signaling validation of its full-funnel growth approach. Management stressed ROI-focused monetization and AI optimization. The news may lift JOYY investor sentiment and potentially support ad-revenue multiples if monetization gains translate into faster growth.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>BIGO Ads wins 2026 Sammy Award in Growth Catalyst/Ad Tech. Boosts JOYY&#039;s ad-tech credibility.</li><li>Award cites AI-driven full-funnel growth system with ROI focus.</li><li>Validation of JOYY&#039;s AI ad platform could lift investor sentiment.</li><li>Award enhances visibility of JOYY&#039;s monetization tech globally.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>JOYY Inc. (JOYY)</strong>: Parent company; could benefit from positive perception around BIGO Ads&#039; recognition and potential monetization upside.</li><li><strong>BIGO Ads (JOYY)</strong>: Award recognition validates its AI-driven ad platform; potential upside if advertiser demand accelerates.</li><li><strong>Business Intelligence Group (BIG)</strong>: Issuer of The Sammy awards; no direct market impact but provides third-party credibility.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News / Corporate Developments watch. It highlights external validation of JOYY&#039;s ad-tech strategy via a recognized industry award, which could influence sentiment and potential monetization bets; governance and execution clarity remain key for material upside.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>BIGO Ads award press release may boost JOYY visibility and investor interest.</li><li>No direct revenue numbers disclosed; impact relies on monetization uplift.</li><li>Broader ad-tech rally could lift JOYY alongside peers.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Date: July 1, 2026.</li><li>Award: 2026 Sammy Award, Growth Catalyst/Advertising Technology category.</li><li>Issuer: Business Intelligence Group (BIG).</li><li>BIGO Ads is a deep learning-based platform under JOYY (NASDAQ: JOYY).</li><li>Platform emphasizes AI-driven full-stack bidding, oCPC and ROAS optimization.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Near-term JOYY gains sentiment and potential multiple expansion as BIGO Ads validates AI monetization.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">SINGAPORE</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 1, 2026</span> /PRNewswire/ -- BIGO Ads, a deep learning-based advertising platform under JOYY Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/JOYY">JOYY</a>), has been named a winner of the 2026 Sales and Marketing Excellence Award, The Sammy by the Business Intelligence Group (BIG), a global independent awards organization recognizing outstanding achievement across business disciplines. BIGO Ads earned recognition in the Growth Catalyst / Advertising Technology category.</p>
<p xmlns="http://www.w3.org/1999/xhtml">The Sales and Marketing Excellence Awards honor the organizations, campaigns, teams, technologies, and individuals setting the standard for what sales and marketing can accomplish when strategy, execution, and accountability converge. This year&#39;s program attracted nominations from organizations across more than 20 industries worldwide and was evaluated by a panel of experienced business executives using objective scoring benchmarks.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;The 2026 Sammy winners are not just great marketers, they are accountable ones. What set this year&#39;s honorees apart was their ability to connect strategy to outcomes and show exactly what moved the needle. BIGO Ads is a strong example of that standard in action.&#34; said <span xmlns="http://www.w3.org/1999/xhtml" id="spanHghlt900d">Russ Fordyce</span>, Chief Recognition Officer at the Business Intelligence Group.</p><p xmlns="http://www.w3.org/1999/xhtml">BIGO Ads was recognized for its AI-driven full-funnel growth system, which combines deep learning-based user acquisition, real-time in-app bidding, and hands-on optimization to help advertisers and developers pursue profitable growth. The platform stood out for connecting acquisition efficiency and monetization performance into a more accountable, ROI-focused advertising model.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;This recognition is a meaningful validation of BIGO Ads&#39; commitment to building advertising technology that delivers measurable business value. As the industry moves toward more accountable and ROI-driven growth, we will continue to strengthen our AI-powered optimization, monetization intelligence, and platform capabilities to help advertisers and developers grow more efficiently and sustainably,&#34; said Eden Liu, Head of Global Business, BIGO Ads.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About BIGO Ads</b></p><p xmlns="http://www.w3.org/1999/xhtml">As a deep learning-based intelligent advertising platform for advertising and monetization under JOYY Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/JOYY">JOYY</a>), BIGO Ads leverages full-stack AI capabilities, mature oCPC and ROAS bidding models, and cutting-edge in-app bidding technology to empower global clients to achieve efficient user growth and maximize advertising revenue.</p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=CN95241&amp;sd=2026-07-01"></img> View original content:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/bigo-ads-recognized-by-business-intelligence-group-with-2026-sales-and-marketing-excellence-award--the-sammy-302815552.html" target="_blank">https://www.prnewswire.com/news-releases/bigo-ads-recognized-by-business-intelligence-group-with-2026-sales-and-marketing-excellence-award--the-sammy-302815552.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE BIGO Ads</p>

BIGO Ads, JOYY's AI-driven advertising platform, earned the 2026 Sammy Award in Growth Catalyst/Advertising Technology, signaling validation of its full-funnel growth approach. Management stressed ROI-focused monetization and AI optimization. The news may lift JOYY investor sentiment and potentially support ad-revenue multiples if monetization gains translate into faster growth.

BIGO Ads Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award -- The Sammy

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

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