Information
Boeing Plaza naming rights, sponsorship of youth admission to continueARLINGTON, Va., Jan. 5, 2026 /PRNewswire/ -- Boeing (NYSE:BA) announced the continuation of its Platinum Level sponsorship with the Experimental
Original sourceAI Summary
Boeing has renewed its Platinum Level sponsorship with the EAA for AirVenture Oshkosh, preserving its naming rights for Boeing Plaza. The agreement continues to offer free admission for youth attendees, supporting various EAA initiatives to inspire the next generation of aviation enthusiasts.
Trading Thesis
Boeing's sustained commitment to aviation events could enhance brand visibility, influencing stock performance positively.
Market-Moving
- Boeing's partnership with EAA may increase brand loyalty among aviation enthusiasts.
- Free youth admission could boost attendance at AirVenture, impacting Boeing's market positioning.
- Boeing Plaza's visibility at the event may attract more customers.
- Renewed sponsorship emphasizes Boeing's focus on community engagement beyond product sales.
- Support for WomenVenture may enhance Boeing's reputation in diversity and inclusion.
Key Facts
- Boeing's partnership with EAA started in 2011.
- The new agreement lasts for three years.
- Boeing Plaza will maintain its naming rights during this period.
- Approximately 500,000 youths attended AirVenture with free admission support in three years.
- Boeing is the Presenting Sponsor for WomenVenture.
Companies Mentioned
- Experimental Aircraft Association (EAA): Partnering with Boeing, it supports aviation education and engagement.
Corporate Developments
Boeing's sponsorship aligns with corporate social responsibility trends and enhances brand reputation among aviation enthusiasts and industry professionals, crucial for long-term brand differentiation in a competitive market.
FAQ
Why Bullish?
Sustained visibility at key aviation events enhances Boeing's brand equity. Historical examples show increased market interest during major sponsorships.
How important is it?
The article highlights Boeing's commitment to education and aviation, which may foster positive sentiment among investors interested in brand reputation and community engagement.
Why Long Term?
Continued community engagement and brand visibility could foster long-lasting customer loyalty, as seen with similar past partnerships.
- Boeing Plaza naming rights, sponsorship of youth admission to continue
ARLINGTON, Va., Jan. 5, 2026 /PRNewswire/ -- Boeing (NYSE:BA) announced the continuation of its Platinum Level sponsorship with the Experimental Aircraft Association (EAA), particularly for its annual EAA AirVenture Oshkosh fly-in convention. This renewed partnership underscores Boeing's commitment to supporting aviation enthusiasts and the next generation of aviation professionals.
Boeing's formalized support of EAA AirVenture began in 2011 and has grown into one of the largest vendor footprints on the grounds. Under this new three-year agreement, Boeing will maintain naming rights of Boeing Plaza and continue to provide AirVenture admission at no cost to all youth attendees 18 and younger. Other key components of the agreement include Boeing as the Presenting Sponsor of WomenVenture, support for the Airline Crew Check-in, and continued backing of multiple KidVenture activities.
"The participation in AirVenture continues to grow not only within general aviation but also in the commercial, business, and military sectors. It's an ideal stage to showcase Boeing's diverse products and services," said Chris Raymond, President and CEO of Boeing Global Services. "EAA has an impressive global reach with an immense community and helps inspire the next generation of aviation professionals."
Commenting on the renewed agreement, Jack Pelton, EAA CEO and chairman, stated, "Boeing has been a valued partner to EAA over the years. Boeing Plaza has become the heartbeat of AirVenture, and their support of the youth admission has given nearly 500,000 kids the opportunity to explore the incredible world of aviation over the past three years. We are so grateful to see this partnership continue."
Follow Boeing.com and EAA.org for updates on Boeing's programming and activities at AirVenture 2026.
About Boeing
A leading global aerospace company and top U.S. exporter, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. Our U.S. and global workforce and supplier base drive innovation, economic opportunity, sustainability and community impact. Boeing is committed to fostering a culture based on our core values of safety, quality and integrity.
About EAA
The Experimental Aircraft Association (EAA) is based in Oshkosh, Wisconsin, and embodies The Spirit of Aviation through the world's most engaged community of aviation enthusiasts. EAA's 300,000 members and 900 local chapters enjoy the fun and camaraderie of sharing their passion for flying, building and restoring recreational aircraft. For more information on EAA and its programs, call 800-JOIN-EAA (800-564-6322) or go to www.eaa.org.
About EAA AirVenture Oshkosh
EAA AirVenture Oshkosh is "The World's Greatest Aviation Celebration" and EAA's yearly membership convention. Additional EAA AirVenture information, including advance ticket and camping purchase, is available online at www.eaa.org/airventure. EAA members receive lowest prices on admission rates. For more information on EAA and its programs, call 800-JOIN-EAA (800-564-6322) or visit www.eaa.org.
Contacts
Boeing Media Relations
media@boeing.com
EAA
Dick Knapinski
(920) 426-6523
dknapinski@eaa.org
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SOURCE Boeing