TLRY

Breckenridge Distillery Earns Double Gold for Rum Cask Finish at New York International Spirits Competition

Tilray's Breckenridge Awards Elevate Brand Prestige and Beverage Momentum

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    <h3>Information</h3>
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    <h3>AI Summary</h3>
    <p>Tilray Brands&#039; Breckenridge Distillery captured NYISC top honors, including a 96-point Double Gold for Rum Cask Finish and multiple 95-point Golds. The awards bolster Breckenridge&#039;s brand prestige and could translate into stronger distribution and premium pricing for Tilray&#039;s beverage portfolio in 2026-27.</p>
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  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Breckenridge Distillery, Tilray unit, won NYISC Double Gold for Rum Cask Finish. This boosts brand prestige.</li><li>NYISC 17th year drew 1,400+ entries from 39 countries; Breckenridge led. Highlights growing premium spirits competition.</li><li>Breckenridge named 2026 NYISC Colorado Distillery of the Year; sixth win. signals sustained excellence.</li><li>Gold medals: Cognac Cask Finish, Peat Fetish, Vodka, Casa Breck Tequila Blanco earned 95 points. Highlights portfolio strength.</li><li>Rum Cask Finish earned 96 points, NYISC top distinction. corroborates quality across Breckenridge lineup.</li></ul>
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  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Tilray Brands, Inc. (TLRY)</strong>: Parent company; Breckenridge awards bolster Tilray&#039;s beverage portfolio and brand equity.</li><li><strong>Breckenridge Distillery (N/A)</strong>: Private subsidiary; awards enhance its prestige and distribution potential within Tilray&#039;s portfolio.</li><li><strong>New York International Spirits Competition (NYISC) (N/A)</strong>: Organizer; prestige of NYISC awards adds credibility to Breckenridge results.</li><li><strong>San Francisco World Spirits Competition (SFWSC) (N/A)</strong>: Context for Double Gold in Rum Cask Finish; corroborates quality across major competitions.</li></ul>
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  <section data-block="category">
    <h3>Industry News</h3>
    <p>Category: Industry News. The release highlights non-cannabis beverage brand momentum within Tilray, signaling diversification strength and consumer-brand equity that could influence investor perception and optionality.</p>
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  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Breckenridge Rum Cask Finish 96-point Double Gold validates premium positioning.</li><li>Breckenridge named 2026 NYISC Colorado Distillery of the Year signals ongoing brand momentum.</li><li>Multiple 95-point Gold medals reinforce breadth of Breckenridge portfolio.</li><li>Positive beverage-brand momentum may lift Tilray&#039;s non-cannabis segment sentiment.</li></ul>
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  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Release date: June 30, 2026.</li><li>NYISC is in its 17th year with 1,400+ entries from 39 countries and 34 U.S. states.</li><li>Rum Cask Finish: Double Gold, 96-point score, NYISC top distinction.</li><li>Breckenridge named 2026 NYISC Colorado Distillery of the Year; sixth win for the distillery.</li><li>Gold medals (95 points) for Cognac Cask Finish Whiskey, Peat Fetish, Vodka, and Casa Breck Tequila Blanco.</li></ul>
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  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish for TLRY in the 6–12 month horizon if Breckenridge momentum translates into stronger distribution and premium pricing.</p>
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    <img src="https://ml.globenewswire.com/Resource/Download/ac56f79b-0f92-46f4-bcab-177aec32dacd/image2.jpg" alt="Breckenridge Distillery NYISC25" height="400" width="600" data-dpi="300" data-caption="Breckenridge Distillery NYISC25" data-filename="image2.jpg" />
    <figcaption>Breckenridge Distillery at NYISC</figcaption>
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  <p>Breckenridge Distillery, a subsidiary of <strong>Tilray Brands, Inc.</strong> (NASDAQ: <strong>TLRY</strong>, TSX: <strong>TLRY</strong>), earned top honors at the New York International Spirits Competition (NYISC) on June 30, 2026. The distillery’s Breckenridge Rum Cask Finish received <strong>Double Gold</strong> and a <strong>96-point score</strong>, NYISC's highest distinction reserved for spirits that earn a unanimous gold-or-better vote from every judge on the panel. The win reinforces Breckenridge as Colorado's most decorated spirits producer.</p>

  <section aria-labelledby="nyisc-highlights">
    <h2 id="nyisc-highlights">NYISC Competition Highlights and Results</h2>
    <p>Now in its <strong>17th year</strong>, NYISC drew more than <strong>1,400</strong> entries from <strong>39</strong> countries and <strong>34</strong> U.S. states, with top spirits buyers judging each submission by category and price. </p>
    <p><a href="https://www.globenewswire.com/Tracker?data=PUVasZ4ZA6ykanRIzBGaLy4ztTuVpaheO9ByEd80l1CfyYxPyuelLKU-YBtVc9oJO8XUHEsWlKGV35HZRuFUzy-DCNoN09qikqcQwQfWERlgjEZvC4Y14_iuBNvO_b1Z" rel="nofollow" target="_blank"><strong>Breckenridge Rum Cask Finish</strong></a> led the distillery's haul, earning Double Gold and a 96-point score, NYISC's highest distinction reserved for spirits that earn a unanimous gold-or-better vote from every judge on the panel. The win caps a banner year for the expression, which has emerged as one of Breckenridge's most decorated releases and a standout in the brand's growing portfolio of cask-finished whiskeys, having also just won Double Gold at San Francisco World Spirits Competition.</p>
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  <section aria-labelledby="awards">
    <h2 id="awards">Awards and Distillery of the Year Accolades</h2>
    <p>Breckenridge Distillery was also named <strong>2026 NYISC Colorado Distillery of the Year</strong>, marking the <strong>sixth</strong> win for the Breckenridge Distillery. In addition, Breckenridge and Casa Breck expressions earned Gold medals with scores of <strong>95 points</strong>: Breckenridge Cognac Cask Finish Whiskey, Breckenridge Peat Fetish, Breckenridge Vodka, and Casa Breck Tequila Blanco.</p>
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    <h2 id="quote">Executive Perspective from Breckenridge</h2>
    <p>"Rum Cask Finish has become one of the clearest expressions of what we do best, take a great American whiskey and push it somewhere unexpected," says Bryan Nolt, Founder and CEO. "To see it earn back-to-back Double Gold at SFWSC and NYISC is a reflection of the consistency and craftsmanship our team brings to every release. Six years as Colorado Distillery of the Year is not lost on us either, it is a standard we work hard to keep earning."</p>
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  <section aria-labelledby="judges">
    <h2 id="judges">Judges’ Perspective</h2>
    <p>Judges at this year's competition noted the exceptionally high quality of entries submitted across regions and countries, underscoring the strength of Breckenridge's showing against an increasingly competitive global field.</p>
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  <section aria-labelledby="product-profile">
    <h2 id="product-profile"><strong>Breckenridge Rum Cask Finish</strong> — Flavor and Availability</h2>
    <p><a href="https://www.globenewswire.com/Tracker?data=PUVasZ4ZA6ykanRIzBGaL2RNUWVMniWJWuW4IrDQh58YM65lLQ1BoxrsUTj9bfU-Q_WNj2Ou5mhyPLbHWKan0gRexoTVKVs41ySqGe87GMDGud-WskIzHHV6l9ywDjnTBpH9495cC_eDxiuKQE0BiM8qusjx4VegODlDX18gdaU=" rel="nofollow" target="_blank"><strong>Breckenridge Rum Cask Finish</strong></a>: The distillery’s award-winning Breckenridge Bourbon soaks up the charm of aged Colorado Rum casks, creating an unstoppable wave of flavor. Candied apple and cinnamon enfold, as dark chocolate and cacao follow. Lingering allspice captivates the senses, gratifying in just one sip, but mysterious enough to leave you wanting another (<strong>45% ABV</strong>, <strong>90 proof</strong>, <strong>$59.99 MSRP</strong>).</p>
    <p>Breckenridge Rum Cask Finish is available nationally at select retailers and for <a href="https://www.globenewswire.com/Tracker?data=ujWA-RFAxmf-UddfgFQ_hvQTtBiuNBpmtBl5DdSy_QgsENT5CykqgyLJoMqZDUL5L9Ypd9hpXeIFdkwqoHOrMyKqw4Vp0I1Yc9q-DneIWR6hAg2fpzN4ti1QbjG1DyhiDT0EcAR2AC1mwH-ZMqJCnus93HoZAgEOdqRFmqD4uBg=" rel="nofollow" target="_blank">home delivery</a> where permitted, or <a href="https://www.globenewswire.com/Tracker?data=fUKaPkBaLjIGvZIbX9kc8_SmCPeImMTniXc4oIF_lFrDGCtJJlGk6vfmVU1Rd7kgmMHchuwRpx3fF4n5xGy1MmyIE2f1ZrW4TTV8oTx8pRiLe65uGFiiqrq_piU8XNtu" rel="nofollow" target="_blank">find a retailer</a> near you. For more information about Breckenridge Distillery, visit www.breckenridgedistillery.com. Follow Breckenridge Distillery on Instagram @breckdistillery and become a fan at facebook.com/BreckDistillery. Age 21+. Always enjoy responsibly.</p>
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  <section aria-labelledby="about-breckenridge">
    <h2 id="about-breckenridge"><strong>About Breckenridge Distillery</strong></h2>
    <p>Founded in Colorado in 2008, Breckenridge Distillery is the "World’s Highest Distillery," and is best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey. One of the most highly awarded distilleries in the U.S., Breckenridge Distillery is proudly a 3x Icons of Whisky and 10x winner of Best American Blended at the World Whiskies Awards by Whisky Magazine, and now a 6x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World’s Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World’s Best Blended Whiskey, and Breckenridge Gin, named World’s Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded 7 Double Golds at the San Francisco World Spirits Competition.</p>
    <p>Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named one of the country’s Top Visitor Attractions by Whisky Magazine, guests can dine at the award-winning restaurant, enjoy show-stopping cocktails, explore an in-depth tasting, and get an inside look at the active production facility, including the opportunity to blend their own whiskey.</p>
    <p>Breckenridge Distillery is a subsidiary of Tilray Brands, Inc. (<strong>NASDAQ: TLRY</strong>, <strong>TSX: TLRY</strong>), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive...</p>
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  <section aria-labelledby="about-tilray">
    <h2 id="about-tilray"><strong>About Tilray Brands</strong></h2>
    <p>Tilray Brands, Inc. ("Tilray") (<strong>NASDAQ: TLRY</strong>, <strong>TSX: TLRY</strong>), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive...</p>
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Tilray Brands' Breckenridge Distillery captured NYISC top honors, including a 96-point Double Gold for Rum Cask Finish and multiple 95-point Golds. The awards bolster Breckenridge's brand prestige and could translate into stronger distribution and premium pricing for Tilray's beverage portfolio in 2026-27.

Breckenridge Distillery Earns Double Gold for Rum Cask Finish at New York International Spirits Competition

AI Summary

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Market-Moving

Key Facts

Companies Mentioned

Industry News

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