WOBURN, MA / ACCESS Newswire / July 9, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a U.S.-based DIY hardware retailer has

<p><strong id="dateline">WOBURN, MA / <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / July 9, 2026 / </strong><strong>Bridgeline Digital, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/BLIN">BLIN</a>)</strong>, a leader in AI-powered product discovery and eCommerce solutions, announced today that a U.S.-based DIY hardware retailer has selected HawkSearch to power product discovery within its new Unilog storefront. The win highlights growing demand for AI-driven search in complex commerce environments and marks the fifth customer secured through Bridgeline's Unilog partnership.</p><p>The retailer came to Bridgeline seeking to improve search relevancy, increase catalog exposure, and bring newer AI features into the search experience. HawkSearch was selected to support those goals across a large catalog and content footprint, reflecting continued momentum for Bridgeline in both distribution-oriented and retail-oriented eCommerce opportunities.</p><p><strong>AI-Powered Product Discovery for High-Scale DIY Commerce</strong></p><p>The hardware retailer operates a large digital catalog in the DIY category and needed a stronger search experience capable of supporting both product discovery and search precision. The organization had been struggling with multiple challenges in search, including issues with SKU search, longer-tail text queries, and an overall experience that did not feel customer-ready. The retailer operates at significant scale with approximately 120,000 total records, 85,000 SKUs and 45,000 content records, along with substantial search and traffic activity.</p><p>To address those needs, the customer selected a HawkSearch deployment that includes keyword search, Smart Search, Smart Facets, Image Search, Visual Search, and Unified Search. These capabilities are intended to improve relevancy, streamline discovery, and create a more modern AI-driven search experience.</p><p><strong>Built to Improve Relevancy at Scale</strong></p><p>Key customer requirements included improved search relevancy, stronger catalog exposure, better SKU search performance, and more effective handling of plain-language and longer-tail queries. HawkSearch demonstrated fit for this environment through its combination of merchandising controls, AI-driven discovery tools, and support for complex product and content search scenarios.</p><p>"Organizations running large, highly customized commerce experiences need search solutions that go beyond basic keyword matching," said Ari Kahn, President and CEO of Bridgeline Digital. "This win reflects both the growing demand for HawkSearch's AI-powered capabilities and the momentum we are building through our Unilog partnership as more customers look to modernize product discovery."</p><p><strong>About Bridgeline</strong></p><p>Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries.<br/>Learn more at <a rel="nofollow" href="https://pr.report/niam"><u>www.bridgeline.com</u></a> and <a rel="nofollow" href="https://pr.report/njm2"><u>www.hawksearch.com</u></a>.</p><p><strong>Contact:</strong><br/>Kelly Maltman<br/>SVP, Marketing<br/><a rel="nofollow" href="mailto:press@bridgeline.com"><u>press@bridgeline.com</u></a></p><p><strong>SOURCE:</strong> Bridgeline Digital</p><br/><br/>View the original <a href='https://www.accessnewswire.com/newsroom/en/computers-technology-and-internet/bridgeline-expands-unilog-momentum-with-new-ai-search-win-in-the-1188417'>press release</a> on ACCESS Newswire<br/><br/>
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BLIN

Bridgeline Expands Unilog Momentum with New AI Search Win in the DIY Retail Sector

Bridgeline expands HawkSearch wins with fifth Unilog customer

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>WOBURN, MA / ACCESS Newswire / July 9, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a U.S.-based DIY hardware retailer has</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Bridgeline announced that a US-based DIY hardware retailer selected HawkSearch for its Unilog storefront, marking the fifth customer win in the partnership. The deal underscores rising demand for AI-enabled product discovery in large catalogs (120k records, 85k SKUs, 45k content records) and could broaden recurring revenue from deployments as Unilog expands.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Bridgeline wins fifth Unilog customer, a US DIY retailer.</li><li>Retailer has ~120,000 total records, 85,000 SKUs, 45,000 content records.</li><li>HawkSearch features include keyword search, Smart Search, Smart Facets, Image Search, Visual Search, Unified Search.</li><li>CEO cites growing demand for AI-powered discovery and Unilog momentum.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Bridgeline Digital, Inc. (BLIN)</strong>: Announced fifth Unilog customer win; validates growth of HawkSearch SaaS offerings.</li><li><strong>HawkSearch (N/A)</strong>: AI-powered search platform deployed within Unilog storefronts; core product in BLIN&#039;s growth.</li><li><strong>Unilog (N/A)</strong>: Partnership underpinning expansion of HawkSearch deployments across customers.</li><li><strong>U.S.-based DIY hardware retailer (N/A)</strong>: New HawkSearch deployment; large-scale catalog testing search relevancy.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News: reports a customer win and platform momentum affecting BLIN&#039;s growth trajectory.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Fifth Unilog customer signals growing revenue potential from HawkSearch deployments.</li><li>Large catalog metrics (120k records, 85k SKUs, 45k content) show scalable AI search use-case.</li><li>Positive CEO commentary reinforces demand for AI-powered discovery.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Date: July 9, 2026</li><li>Company: Bridgeline Digital, Inc. (NASDAQ: BLIN)</li><li>Fifth customer secured via Unilog partnership</li><li>Customer catalog: ~120,000 records, 85,000 SKUs, 45,000 content records</li><li>HawkSearch deployment features: keyword search, Smart Search, Smart Facets, Image Search, Visual Search, Unified Search</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish near-term on BLIN as Unilog momentum drives incremental revenue in weeks to months.</p>
  </section>
</section>


<p><strong id="dateline">WOBURN, MA / <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / July 9, 2026 / </strong><strong>Bridgeline Digital, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/BLIN">BLIN</a>)</strong>, a leader in AI-powered product discovery and eCommerce solutions, announced today that a U.S.-based DIY hardware retailer has selected HawkSearch to power product discovery within its new Unilog storefront. The win highlights growing demand for AI-driven search in complex commerce environments and marks the fifth customer secured through Bridgeline's Unilog partnership.</p><p>The retailer came to Bridgeline seeking to improve search relevancy, increase catalog exposure, and bring newer AI features into the search experience. HawkSearch was selected to support those goals across a large catalog and content footprint, reflecting continued momentum for Bridgeline in both distribution-oriented and retail-oriented eCommerce opportunities.</p><p><strong>AI-Powered Product Discovery for High-Scale DIY Commerce</strong></p><p>The hardware retailer operates a large digital catalog in the DIY category and needed a stronger search experience capable of supporting both product discovery and search precision. The organization had been struggling with multiple challenges in search, including issues with SKU search, longer-tail text queries, and an overall experience that did not feel customer-ready. The retailer operates at significant scale with approximately 120,000 total records, 85,000 SKUs and 45,000 content records, along with substantial search and traffic activity.</p><p>To address those needs, the customer selected a HawkSearch deployment that includes keyword search, Smart Search, Smart Facets, Image Search, Visual Search, and Unified Search. These capabilities are intended to improve relevancy, streamline discovery, and create a more modern AI-driven search experience.</p><p><strong>Built to Improve Relevancy at Scale</strong></p><p>Key customer requirements included improved search relevancy, stronger catalog exposure, better SKU search performance, and more effective handling of plain-language and longer-tail queries. HawkSearch demonstrated fit for this environment through its combination of merchandising controls, AI-driven discovery tools, and support for complex product and content search scenarios.</p><p>"Organizations running large, highly customized commerce experiences need search solutions that go beyond basic keyword matching," said Ari Kahn, President and CEO of Bridgeline Digital. "This win reflects both the growing demand for HawkSearch's AI-powered capabilities and the momentum we are building through our Unilog partnership as more customers look to modernize product discovery."</p><p><strong>About Bridgeline</strong></p><p>Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries.<br/>Learn more at <a rel="nofollow" href="https://pr.report/niam"><u>www.bridgeline.com</u></a> and <a rel="nofollow" href="https://pr.report/njm2"><u>www.hawksearch.com</u></a>.</p><p><strong>Contact:</strong><br/>Kelly Maltman<br/>SVP, Marketing<br/><a rel="nofollow" href="mailto:press@bridgeline.com"><u>press@bridgeline.com</u></a></p><p><strong>SOURCE:</strong> Bridgeline Digital</p><br/><br/>View the original <a href='https://www.accessnewswire.com/newsroom/en/computers-technology-and-internet/bridgeline-expands-unilog-momentum-with-new-ai-search-win-in-the-1188417'>press release</a> on ACCESS Newswire<br/><br/>
      <img src="https://app.accessnewswire.com/img.ashx?id=1188417" width="0" height="0"/>

Bridgeline announced that a US-based DIY hardware retailer selected HawkSearch for its Unilog storefront, marking the fifth customer win in the partnership. The deal underscores rising demand for AI-enabled product discovery in large catalogs (120k records, 85k SKUs, 45k content records) and could broaden recurring revenue from deployments as Unilog expands.

Bridgeline Expands Unilog Momentum with New AI Search Win in the DIY Retail Sector

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

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