Brightstar and Scientific Games Launch New Lottery in São Paulo, Brazil
Brightstar Global Solutions Corporation, a subsidiary of Brightstar Lottery PLC (NYSE: BRSL), has partnered with Scientific Games, LLC to establish SP Loterias SPE S.A. (SPL). The newly formed joint venture has secured a 15-year concession with the Government of the State of São Paulo to operate a new lottery, marking a significant development in the Brazilian lottery market.
Details of the Concession Agreement
The 15-year agreement grants SPL an exclusive state license to conduct various lottery operations across São Paulo. This includes:
- Draw-based games
- Instant games
- eInstant games available through retail and digital channels
- Passive lottery games
The initiative aims to provide entertainment for players while generating essential funding for healthcare investments throughout the state of São Paulo.
Enhancing Player Experience Through Technology
Brightstar and Scientific Games plan to leverage advanced technology to create an omnichannel lottery experience for players. This collaboration will ensure a seamless gaming journey across both retail and digital platforms, enhancing user engagement and convenience.
Statements from Company Executives
Marco Tasso, Brightstar's Chief Operating Officer for Italy and International Lottery Operations, expressed excitement about the partnership: "Brightstar is very pleased to expand our operations in Brazil and partner with Scientific Games through SPL to introduce new, exciting lottery options for São Paulo's 44 million residents." Tasso emphasized that the combination of Brightstar’s expertise and technology will provide inspiring gaming experiences.
Michael Conforti, President of International for Scientific Games, noted: "The SPL joint venture with Brightstar is the result of months of collaboration to ensure this new state lottery in Brazil met the needs of all stakeholders." He reiterated the vital goal of helping to fund healthcare initiatives in São Paulo.
About Brightstar Lottery PLC
Brightstar Lottery PLC, under the stock symbol BRSL, positions itself as a global leader in the lottery sector. The company is renowned for delivering secure technology and comprehensive solutions to its customers, enhancing player engagement and community benefits through its operations. With approximately 6,000 employees, Brightstar maintains a robust presence worldwide, adhering to high ethical standards in providing lottery services.
About Scientific Games
Scientific Games is a prominent player in the lottery and gaming industry, providing retail and digital products, technology, analytics, and services that facilitate profitable operations for government-sponsored lottery and sports betting programs. Established in 1973, the company has consistently innovated in fields such as iLottery and data analytics.
Future Outlook
This joint venture represents an exciting chapter for both Brightstar and Scientific Games as they look to establish a modern lottery framework in São Paulo. As they integrate advanced gaming technology, both companies are poised to enhance the lottery experience significantly while driving necessary funding for public healthcare.
For additional information, please refer to the Brightstar Lottery website and Scientific Games page.