LONDON, April  24, 2026  (GLOBE NEWSWIRE) -- With less than 50 days to go until the highly anticipated ‘summer of football&#39;, new KAYAK research reveals fans are already turning the global occasion into a full-blown

BKNG

Brits Are Packing Their Bags for a Summer of Football Abroad, According to KAYAK

Growing Travel Demand for Football Events Could Benefit BKNG

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  <section data-block="information">
    <h3>Information</h3>
    <p>LONDON, April  24, 2026  (GLOBE NEWSWIRE) -- With less than 50 days to go until the highly anticipated ‘summer of football&amp;#39;, new KAYAK research reveals fans are already turning the global occasion into a full-blown</p>
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  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>As the football tournament approaches, KAYAK reports a surge in holiday planning among fans, with 32% intending to travel. This trend could significantly enhance BKNG&#039;s revenue, especially from destinations like Spain, Italy, and France popularized in the research.</p>
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  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>32% of football fans planning holidays for the upcoming tournament.</li><li>Spain ranks as the top holiday destination for fans at 23%.</li><li>KAYAK launched a guide for traveling fans to enhance their experience.</li><li>Football holidays driven by weather, culture, and socialization preferences.</li><li>Fans seek local environments to enjoy matches and celebrations.</li></ul>
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  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>KAYAK (Not listed separately)</strong>: As part of BKNG, KAYAK&#039;s success in travel bookings directly benefits BKNG.</li></ul>
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  <section data-block="category">
    <h3>Industry News</h3>
    <p>This news fits into &#039;Industry News&#039; as it highlights changing consumer travel preferences influenced by events, thereby impacting the broader travel and hospitality industry.</p>
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  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>32% of fans planning holidays could lead to increased bookings for BKNG.</li><li>Popular destinations like Spain likely to boost BKNG&#039;s revenue.</li><li>KAYAK&#039;s insights on travel may attract more customers to BKNG&#039;s platforms.</li><li>Positive consumer sentiment toward travel suggests higher demand for BKNG services.</li></ul>
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  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Research conducted with 2,030 UK respondents on April 13-14, 2026.</li><li>Spain (23%) and Italy (15%) are top choices for football-viewing holidays.</li><li>36% of fans prioritize better weather for their travel plans.</li><li>KAYAK provides extensive holiday planning resources for football fans.</li><li>Football events seen as opportunities for cultural and social experiences.</li></ul>
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  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish on BKNG as tourism and travel bookings increase due to the summer football season.</p>
  </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p>LONDON, April  24, 2026  (GLOBE NEWSWIRE) -- With less than 50 days to go until the highly anticipated ‘summer of football', new KAYAK research reveals fans are already turning the global occasion into a full-blown holiday.</p>  <p>Rather than chasing expensive stadium seats in host countries or competing for tickets to a local UK fan zone, nearly a third (32%) of football fans report they have planned or are planning a holiday that coincides with the tournament. Travellers are seeking sunny terraces and buzzing bars to enjoy late-night matches in a different country's atmosphere.</p>  <p><strong>Euro summer with a sporty twist</strong></p>  <p>Spain comes out on top as the highest-ranking ‘dream destination' for football viewing on holiday, according to 23% of fans, followed by Italy (15%), Portugal (12%), Greece (10%) and France (8%).</p>  <p>This football-led travel isn't just about having a TV to watch the games. KAYAK's research shows that better weather (36%), visiting a new country (33%), going with friends and family (33%), and experiencing a different football culture (30%) are the highest-ranking drivers for planning holidays around watching matches.</p>  <p>To help fans plan their perfect football-viewing escape, KAYAK has launched a <a href="https://www.kayak.co.uk/news/summer-of-football" rel="nofollow" target="_blank">dedicated guide</a> for fans looking to turn the summer football season into a holiday. The hub brings together the most searched European destinations during the tournament, alongside practical insights like average flight and hotel prices, local beer costs, and how easy it is to find pubs with decent screens to watch the matches. According to the page, locations like Málaga in Spain, Rome in Italy, and Paris in France are well placed to meet fans' football holiday needs.</p>  <p>For access to KAYAK's full Summer of Football insights, visit <a href="https://www.kayak.co.uk/news/summer-of-football" rel="nofollow" target="_blank">here</a>.</p>  <p><strong>Survey Methodology</strong></p>  <p>The study ran between 13–14 April 2026 and was taken by 2,030 respondents on both mobile and desktop devices, all based in the UK.</p>  <p><strong>About KAYAK</strong></p>  <p>KAYAK, part of Booking Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/BKNG">BKNG</a>), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We also support business travellers with our corporate travel solution.</p> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=MTAwMTE3NzgxOSM0MDIzODAzNzQjMjMwMjk4MQ=="></img> <br></br><img alt="" src="https://ml-eu.globenewswire.com/media/MjA0M2M5MmMtNTMyNy00OTk1LWIwZTYtMmQ3ODA2YjBjNTM4LTEzMTQ1MzEtMjAyNi0wNC0yNC1lbg==/tiny/KAYAK-SOFTWARE-UK-LIMITED.png" referrerpolicy="no-referrer-when-downgrade"></img><pre>For more information and imagery, please contact pr_emea@kayak.com</pre><p><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/9ec68b0d-3cfa-4609-841b-93105819333f"><img src="https://ml-eu.globenewswire.com/media/9ec68b0d-3cfa-4609-841b-93105819333f/small/kayak-logo-withoutregistration-rgb-png-1806-kayak-23215-1-pn.png" border="0" width="150" height="29" alt="Primary Logo"></img></a></p>

As the football tournament approaches, KAYAK reports a surge in holiday planning among fans, with 32% intending to travel. This trend could significantly enhance BKNG's revenue, especially from destinations like Spain, Italy, and France popularized in the research.

Brits Are Packing Their Bags for a Summer of Football Abroad, According to KAYAK

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

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