Brunswick Corporation Showcases Marine Innovation at CES® 2026
LAS VEGAS, Jan. 05, 2026 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC), the world's leading marine technology company, has unveiled its most extensive showcase of marine innovations yet at the Consumer Electronics Show (CES) 2026. This year, the company emphasizes its ACES strategy (Autonomous/Assisted, Connected, Electrified, Shared) by introducing an impressive range of cutting-edge technologies that enhance the boating experience.
Groundbreaking Product Launches at CES 2026
Brunswick's exhibit features several new marine technologies, including:
- Simrad® AutoCaptain™: An autonomous boating system showcased on a brand-new Sea Ray SLX and a NAVAN C30, which is making its CES debut.
- Lund Crossover XS: A freshwater fishing platform equipped with advanced technology from Lowrance and Mercury Marine.
- FLITE RACE: A high-performance eFoil developed in collaboration with Flite and Mercury Racing, setting new standards in water sports.
These innovations exemplify Brunswick's commitment to developing intelligent solutions that cater to modern boating enthusiasts.
AI-Driven Experiences: Immersing Attendees in Marine Technology
Attendees at the event can engage with AI-powered simulators, which replicate real-world boating conditions:
- Helm Simulator: A state-of-the-art experience where an AI co-pilot assists with route planning, maneuvering, and docking.
- Fliteboard eFoil Simulator: Provides users with the sensation of gliding over water through enhanced dynamics and responsiveness.
These immersive experiences are designed to make advanced marine technology accessible to all visitors.
Introducing the Most Technology-Rich Sea Ray Yet
The Sea Ray SLX model showcased at CES 2026 represents a significant evolution in smart boating. Key features include:
- AI-enabled insights for enhanced navigation and interaction.
- Automotive-inspired helm with integrated controls and dual Simrad® NSX® ULTRAWIDE displays.
- Seamless connectivity with Mercury Marine propulsion systems.
This new model aims to enhance the user experience and foster confidence among boaters.
FLITE RACE: The Pinnacle of Performance in eFoiling
Brunswick has also announced the global launch of FLITE RACE, the world’s most advanced electric foiling surfboard. Developed with Mercury Racing, this board is designed for competition and can reach speeds of up to 34 mph, setting new benchmarks for performance.
Showcasing the Innovative NAVAN C30
The NAVAN C30 introduces a refined design with features such as:
- Brunswick’s Simrad® AutoCaptain for enhanced operation.
- Integrated solar panels providing power for onboard electronics and equipment, including the Fliteboard eFoil.
- A premium automotive-inspired layout for intuitive user interaction.
This model aims to make boating more accessible than ever before.
Lund Crossover XS: The Ultimate Connected Fishing Boat
For the first time at CES, Brunswick features the Lund Crossover XS, showcasing:
- Multiple engine options including Mercury Racing 150R and Mercury Avator 35e.
- A Lowrance® Recon™ trolling motor for enhanced fishing experiences.
This product highlights Brunswick's focus on smart, efficient solutions for fishermen.
Join Brunswick at CES Foundry
Brunswick Corporation will also participate in CES Foundry, hosting a panel discussion on how AI is enhancing the boating experience. This event is scheduled for Noon PT, January 7, 2026, at the Fontainebleau Hotel.
Visit Brunswick at CES® 2026
Discover Brunswick Corporation's innovations by visiting exhibit #5041 in the Las Vegas Convention Center West Hall. Experience how Brunswick is transforming boating into a more intuitive and connected endeavor, making it consumer-ready for a wider audience.
To schedule a media briefing or product walkthrough, please contact:
Michelle Voss
Director of Global Public Relations
Michelle.Voss@brunswick.com