This new whiskey features bourbon and rye finished with toasted staves then married together, creating a bold pour that&#39;s built to sipSHELBYVILLE, Ky., July 23, 2026 /PRNewswire/ -- Introducing Bulleit &#39;87, a

<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><i xmlns="http://www.w3.org/1999/xhtml">This new whiskey features bourbon and rye finished with toasted staves then married together, creating a bold pour that&#39;s built to sip</i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">SHELBYVILLE, Ky.</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 23, 2026</span> /PRNewswire/ -- Introducing Bulleit &#39;87, a blend where bold bourbon meets rye spice, all in one unforgettable whiskey that&#39;s Built to Sip.</p>
<p xmlns="http://www.w3.org/1999/xhtml">Experience the full interactive Multichannel News Release here: <span xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=3472729852&amp;u=https%3A%2F%2Fwww.multivu.com%2Fbulleit%2F9411051-en-bulleit-frontier-whiskey-bulleit-87-blend-of-bourbon-rye&amp;a=https%3A%2F%2Fwww.multivu.com%2Fbulleit%2F9411051-en-bulleit-frontier-whiskey-bulleit-87-blend-of-bourbon-rye" target="_blank" rel="nofollow">https://www.multivu.com/bulleit/9411051-en-bulleit-frontier-whiskey-bulleit-87-blend-of-bourbon-rye</a></span> </p><div xmlns="http://www.w3.org/1999/xhtml" id="prni_dvprnejpg8572left" dir="ltr" style="width: 100%; text-align: left;"><img xmlns="http://www.w3.org/1999/xhtml" id="prnejpg8572left" style="width: 400px; height: 168px;" title="Bulleit Frontier Whiskey Introduces New Core Expression: Bulleit &#39;87, The Distillery’s First-Ever Blend of Bourbonand Rye" src="https://www.multivu.com/bulleit/image/9411051-Bulleit-HERO.png" alt="Bulleit Frontier Whiskey Introduces New Core Expression: Bulleit &#39;87, The Distillery’s First-Ever Blend of Bourbonand Rye" align="middle"></img></div><p xmlns="http://www.w3.org/1999/xhtml">Bulleit &#39;87 is the brand&#39;s first new core expression since the debut of Bulleit 95 Rye in 2011. This whiskey was designed to be sipped neat to showcase the unique flavor characteristics, and marries bourbon and rye whiskeys in one balanced blend. Named in honor of 1987, the year Bulleit was founded, &#39;87 isn&#39;t an age statement. It marks the moment Bulleit Frontier Whiskey first set out to do things differently, a commitment we carry forward every day, as proudly stated on every bottle. Complementing Bulleit Bourbon and Bulleit 95 Rye in Bulleit&#39;s three-bottle core line-up, Bulleit &#39;87 brings together the distinctive qualities of both spirits in one new bottle.</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit &#39;87 is bottled at 90 proof and 45% ABV, with each whiskey component developed specifically for its role in the blend. The bourbon is distilled, barreled, and aged in Shelbyville, Kentucky. The rye is distilled and aged in Indiana before heading to Shelbyville. Both the bourbon and rye are aged for a minimum of four years, finished separately in their original barrels with toasted American oak and French oak staves for four to six weeks, then blended together and bottled in Shelbyville.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;If I were to visualize it, it&#39;s like a cake,&#34; said Phil Gelineau, Whiskey R&amp;D Manager at Bulleit. &#34;The bourbon is your delicious sponge, the rye is like chocolate shavings on top, and the staves are the buttercream that brings it all together.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit &#39;87 shows up in the brand&#39;s signature frontier-style bottle, featuring a bold, striking blue label, a first for the brand, cut on our familiar slant.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;87 brings together everything that makes Bulleit great,&#34; said Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey at Diageo. &#34;Bourbon and rye whiskey are at the heart of our brand since its founding and guide our philosophy to do things differently. Now, &#39;87 unites them in one special bottle, balancing our signature bourbon sweetness with our rye spice in a bottle.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit &#39;87 Whiskey leads with aromas of caramel and brown sugar before opening up to warm baking spices and structured oak. It rounds out with a layered, gentle finish of sweet-and-spicy warmth. We recommend sipping it neat or pouring it over ice – exactly how it was built to be enjoyed.</p><p xmlns="http://www.w3.org/1999/xhtml">Not only is Bulleit &#39;87 showing up in stores and bars alike, it&#39;s also hitting the road. The brand is taking the new whiskey across the country with a sampling tour, pouring &#39;87 at events in 15 cities like New Orleans, Austin, New York, Los Angeles, Louisville and more, with more than 20 events. Each stop will feature Bulleit &#39;87 paired with iconic local foods inspired by the cities we&#39;re visiting, exploring dual flavors in food to complement the blend of bourbon and rye in each bottle of &#39;87. Keep an eye on our Instagram <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=1047234728&amp;u=https%3A%2F%2Fwww.instagram.com%2Fbulleit%2F%3Fhl%3Den&amp;a=%40bulleit" target="_blank" rel="nofollow">@bulleit</a> to find a pitstop near you.</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit built its name on its high-rye bourbon recipe at a time when it was high-rye bourbons were far less common, then it doubled down with a 95% rye at the request of bartenders. Our foundation is a bold whiskey that shows up with an edge and says something in the glass. Bulleit &#39;87 takes that same restless energy and pushes it further.</p><p xmlns="http://www.w3.org/1999/xhtml">The suggested retail price for Bulleit &#39;87 is $29.99 for a 750mL bottle, in line with Bulleit Bourbon and Bulleit 95 Rye, and it will be available at select retail stores nationwide beginning September 2026.</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit knows whiskey is best enjoyed with a glass of water and encourages those 21+ to sip boldly and responsibly. For more on Bulleit Frontier Whiskey, visit bulleit.com. Be sure to check out our Instagram <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=1047234728&amp;u=https%3A%2F%2Fwww.instagram.com%2Fbulleit%2F%3Fhl%3Den&amp;a=%40bulleit" target="_blank" rel="nofollow">@bulleit</a> for more updates and where to purchase the spirit once it becomes available.</p><p xmlns="http://www.w3.org/1999/xhtml">21+ Please Drink Responsibly. Bulleit &#39;87 Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Shelbyville, KY.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">ABOUT BULLEIT</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Founded in 1987, Bulleit Frontier Whiskey was inspired by an old recipe that turned into one of the fastest-growing whiskeys in America. Unlike traditional corn-forward bourbons, Bulleit is known for using a high rye mashbill, resulting in a bold, spicy character that is backed by caramel sweetness and a finish that holds its ground. It offers a distinctive take on whiskies that sets it apart from the start. Our top-selling Bulleit Rye is a direct result of our restless creators behind the bar. They inspire us every day, so we put their dreams into action and created our rye by their request. We know that whatever our amazing bartender community can dream up is worth doing, so we turned a dream into a reality - a brand ethos we take to heart.</p><p xmlns="http://www.w3.org/1999/xhtml">At Bulleit, we put our intentions into action at our state-of-the-art distillery in Shelbyville, KY, opened in 2017 and a key fixture on the Kentucky Bourbon Trail. As a brand that is passionate about awakening our frontier spirit, Bulleit Distilling Co. has continued to develop a modern, technological, and sustainable approach to making bold whiskey. As a testament to taking our craft seriously, our Frontier Whiskey was recognized for winning a Gold medal for Bulleit Bourbon and Double Gold medal for Bulleit Rye at the 2024 Tag Spirits Awards.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">ABOUT DIAGEO</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&amp;B and Buchanan&#39;s whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.</p><p xmlns="http://www.w3.org/1999/xhtml">Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).</p><p xmlns="http://www.w3.org/1999/xhtml">For more information about Diageo, our people, our brands, and performance, visit us at <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=3230620789&amp;u=https%3A%2F%2Fwww.diageo.com&amp;a=www.diageo.com" target="_blank" rel="nofollow">www.diageo.com</a>. Visit Diageo&#39;s global responsible drinking resource, <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=1676791200&amp;u=https%3A%2F%2Fwww.DRINKiQ.com&amp;a=www.DRINKiQ.com" target="_blank" rel="nofollow">www.DRINKiQ.com</a> for information, initiatives, and ways to share best practice.</p><p xmlns="http://www.w3.org/1999/xhtml">Celebrating life, every day, everywhere.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Media Contact</b><span xmlns="http://www.w3.org/1999/xhtml">: <a xmlns="http://www.w3.org/1999/xhtml" href="mailto:bulleit@hunterpr.com" target="_blank" rel="nofollow">bulleit@hunterpr.com</a> </span></p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=AQ11197&amp;sd=2026-07-23"></img> View original content:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-introduces-new-core-expression-bulleit-87-the-distillerys-first-ever-blend-of-bourbon-and-rye-302833474.html" target="_blank">https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-introduces-new-core-expression-bulleit-87-the-distillerys-first-ever-blend-of-bourbon-and-rye-302833474.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Diageo</p>

Bulleit Frontier Whiskey Introduces New Core Expression: Bulleit '87, The Distillery's First-Ever Blend of Bourbon and Rye

Diageo Launches Bulleit '87 as First Core Expression Since 2011

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>This new whiskey features bourbon and rye finished with toasted staves then married together, creating a bold pour that&amp;#39;s built to sipSHELBYVILLE, Ky., July 23, 2026 /PRNewswire/ -- Introducing Bulleit &amp;#39;87, a</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Diageo&#039;s Bulleit Frontier Whiskey introduces Bulleit &#039;87, a 90-proof bourbon-rye blend finished with toasted staves. Priced at $29.99, it hits shelves in September 2026 with a sampling tour across 15 cities. The launch aims to refresh the core lineup, boost premiumization, and drive near-term demand for DEO&#039;s US whiskey portfolio.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Bulleit &#039;87 debuts as a bourbon-rye blend at 90 proof. Available Sept 2026.</li><li>Priced at $29.99 per 750 mL; aligns with current Bulleit lineup.</li><li>First new core expression since 2011&#039;s Bulleit 95 Rye. Brand revitalization angle.</li><li>Tour plan includes 20+ events across 15 cities nationwide.</li><li>Bulleit &#039;87 designed for neat sipping; emphasizes bourbon-rye balance.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Diageo plc (DEO)</strong>: Parent company of Bulleit; launch could marginally boost premiumization and US whiskey sales.</li><li><strong>Bulleit Frontier Whiskey (N/A)</strong>: Brand under Diageo; expansion with a new core expression.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News: A corporate-brand expansion within a leading spirits company, signaling premiumization and portfolio refresh aligned with broader consumer trends.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Bulleit &#039;87 price point at $29.99 aligns with core products, limiting margin risk.</li><li>Sampling tour in 15 cities could lift near-term demand and in-store trials.</li><li>First new core expression since 2011 signals brand rejuvenation and potential premiumization.</li><li>Diageo&#039;s DEO exposure benefits from US whiskey category expansion.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Bulleit &#039;87 bottled at 90 proof (45% ABV).</li><li>Bourbon and rye components aged a minimum of four years each.</li><li>Finished in toasted American oak and French oak staves for four to six weeks.</li><li>Available September 2026 in select stores nationwide.</li><li>Suggested retail price is $29.99 for a 750 mL bottle.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish near-term on DEO from incremental volumes and premiumization, starting Sept 2026.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><i xmlns="http://www.w3.org/1999/xhtml">This new whiskey features bourbon and rye finished with toasted staves then married together, creating a bold pour that&#39;s built to sip</i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">SHELBYVILLE, Ky.</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 23, 2026</span> /PRNewswire/ -- Introducing Bulleit &#39;87, a blend where bold bourbon meets rye spice, all in one unforgettable whiskey that&#39;s Built to Sip.</p>
<p xmlns="http://www.w3.org/1999/xhtml">Experience the full interactive Multichannel News Release here: <span xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=3472729852&amp;u=https%3A%2F%2Fwww.multivu.com%2Fbulleit%2F9411051-en-bulleit-frontier-whiskey-bulleit-87-blend-of-bourbon-rye&amp;a=https%3A%2F%2Fwww.multivu.com%2Fbulleit%2F9411051-en-bulleit-frontier-whiskey-bulleit-87-blend-of-bourbon-rye" target="_blank" rel="nofollow">https://www.multivu.com/bulleit/9411051-en-bulleit-frontier-whiskey-bulleit-87-blend-of-bourbon-rye</a></span> </p><div xmlns="http://www.w3.org/1999/xhtml" id="prni_dvprnejpg8572left" dir="ltr" style="width: 100%; text-align: left;"><img xmlns="http://www.w3.org/1999/xhtml" id="prnejpg8572left" style="width: 400px; height: 168px;" title="Bulleit Frontier Whiskey Introduces New Core Expression: Bulleit &#39;87, The Distillery’s First-Ever Blend of Bourbonand Rye" src="https://www.multivu.com/bulleit/image/9411051-Bulleit-HERO.png" alt="Bulleit Frontier Whiskey Introduces New Core Expression: Bulleit &#39;87, The Distillery’s First-Ever Blend of Bourbonand Rye" align="middle"></img></div><p xmlns="http://www.w3.org/1999/xhtml">Bulleit &#39;87 is the brand&#39;s first new core expression since the debut of Bulleit 95 Rye in 2011. This whiskey was designed to be sipped neat to showcase the unique flavor characteristics, and marries bourbon and rye whiskeys in one balanced blend. Named in honor of 1987, the year Bulleit was founded, &#39;87 isn&#39;t an age statement. It marks the moment Bulleit Frontier Whiskey first set out to do things differently, a commitment we carry forward every day, as proudly stated on every bottle. Complementing Bulleit Bourbon and Bulleit 95 Rye in Bulleit&#39;s three-bottle core line-up, Bulleit &#39;87 brings together the distinctive qualities of both spirits in one new bottle.</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit &#39;87 is bottled at 90 proof and 45% ABV, with each whiskey component developed specifically for its role in the blend. The bourbon is distilled, barreled, and aged in Shelbyville, Kentucky. The rye is distilled and aged in Indiana before heading to Shelbyville. Both the bourbon and rye are aged for a minimum of four years, finished separately in their original barrels with toasted American oak and French oak staves for four to six weeks, then blended together and bottled in Shelbyville.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;If I were to visualize it, it&#39;s like a cake,&#34; said Phil Gelineau, Whiskey R&amp;D Manager at Bulleit. &#34;The bourbon is your delicious sponge, the rye is like chocolate shavings on top, and the staves are the buttercream that brings it all together.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit &#39;87 shows up in the brand&#39;s signature frontier-style bottle, featuring a bold, striking blue label, a first for the brand, cut on our familiar slant.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;87 brings together everything that makes Bulleit great,&#34; said Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey at Diageo. &#34;Bourbon and rye whiskey are at the heart of our brand since its founding and guide our philosophy to do things differently. Now, &#39;87 unites them in one special bottle, balancing our signature bourbon sweetness with our rye spice in a bottle.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit &#39;87 Whiskey leads with aromas of caramel and brown sugar before opening up to warm baking spices and structured oak. It rounds out with a layered, gentle finish of sweet-and-spicy warmth. We recommend sipping it neat or pouring it over ice – exactly how it was built to be enjoyed.</p><p xmlns="http://www.w3.org/1999/xhtml">Not only is Bulleit &#39;87 showing up in stores and bars alike, it&#39;s also hitting the road. The brand is taking the new whiskey across the country with a sampling tour, pouring &#39;87 at events in 15 cities like New Orleans, Austin, New York, Los Angeles, Louisville and more, with more than 20 events. Each stop will feature Bulleit &#39;87 paired with iconic local foods inspired by the cities we&#39;re visiting, exploring dual flavors in food to complement the blend of bourbon and rye in each bottle of &#39;87. Keep an eye on our Instagram <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=1047234728&amp;u=https%3A%2F%2Fwww.instagram.com%2Fbulleit%2F%3Fhl%3Den&amp;a=%40bulleit" target="_blank" rel="nofollow">@bulleit</a> to find a pitstop near you.</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit built its name on its high-rye bourbon recipe at a time when it was high-rye bourbons were far less common, then it doubled down with a 95% rye at the request of bartenders. Our foundation is a bold whiskey that shows up with an edge and says something in the glass. Bulleit &#39;87 takes that same restless energy and pushes it further.</p><p xmlns="http://www.w3.org/1999/xhtml">The suggested retail price for Bulleit &#39;87 is $29.99 for a 750mL bottle, in line with Bulleit Bourbon and Bulleit 95 Rye, and it will be available at select retail stores nationwide beginning September 2026.</p><p xmlns="http://www.w3.org/1999/xhtml">Bulleit knows whiskey is best enjoyed with a glass of water and encourages those 21+ to sip boldly and responsibly. For more on Bulleit Frontier Whiskey, visit bulleit.com. Be sure to check out our Instagram <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=1047234728&amp;u=https%3A%2F%2Fwww.instagram.com%2Fbulleit%2F%3Fhl%3Den&amp;a=%40bulleit" target="_blank" rel="nofollow">@bulleit</a> for more updates and where to purchase the spirit once it becomes available.</p><p xmlns="http://www.w3.org/1999/xhtml">21+ Please Drink Responsibly. Bulleit &#39;87 Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Shelbyville, KY.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">ABOUT BULLEIT</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Founded in 1987, Bulleit Frontier Whiskey was inspired by an old recipe that turned into one of the fastest-growing whiskeys in America. Unlike traditional corn-forward bourbons, Bulleit is known for using a high rye mashbill, resulting in a bold, spicy character that is backed by caramel sweetness and a finish that holds its ground. It offers a distinctive take on whiskies that sets it apart from the start. Our top-selling Bulleit Rye is a direct result of our restless creators behind the bar. They inspire us every day, so we put their dreams into action and created our rye by their request. We know that whatever our amazing bartender community can dream up is worth doing, so we turned a dream into a reality - a brand ethos we take to heart.</p><p xmlns="http://www.w3.org/1999/xhtml">At Bulleit, we put our intentions into action at our state-of-the-art distillery in Shelbyville, KY, opened in 2017 and a key fixture on the Kentucky Bourbon Trail. As a brand that is passionate about awakening our frontier spirit, Bulleit Distilling Co. has continued to develop a modern, technological, and sustainable approach to making bold whiskey. As a testament to taking our craft seriously, our Frontier Whiskey was recognized for winning a Gold medal for Bulleit Bourbon and Double Gold medal for Bulleit Rye at the 2024 Tag Spirits Awards.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">ABOUT DIAGEO</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&amp;B and Buchanan&#39;s whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.</p><p xmlns="http://www.w3.org/1999/xhtml">Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).</p><p xmlns="http://www.w3.org/1999/xhtml">For more information about Diageo, our people, our brands, and performance, visit us at <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=3230620789&amp;u=https%3A%2F%2Fwww.diageo.com&amp;a=www.diageo.com" target="_blank" rel="nofollow">www.diageo.com</a>. Visit Diageo&#39;s global responsible drinking resource, <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4737945-1&amp;h=1676791200&amp;u=https%3A%2F%2Fwww.DRINKiQ.com&amp;a=www.DRINKiQ.com" target="_blank" rel="nofollow">www.DRINKiQ.com</a> for information, initiatives, and ways to share best practice.</p><p xmlns="http://www.w3.org/1999/xhtml">Celebrating life, every day, everywhere.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Media Contact</b><span xmlns="http://www.w3.org/1999/xhtml">: <a xmlns="http://www.w3.org/1999/xhtml" href="mailto:bulleit@hunterpr.com" target="_blank" rel="nofollow">bulleit@hunterpr.com</a> </span></p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=AQ11197&amp;sd=2026-07-23"></img> View original content:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-introduces-new-core-expression-bulleit-87-the-distillerys-first-ever-blend-of-bourbon-and-rye-302833474.html" target="_blank">https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-introduces-new-core-expression-bulleit-87-the-distillerys-first-ever-blend-of-bourbon-and-rye-302833474.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Diageo</p>

Diageo's Bulleit Frontier Whiskey introduces Bulleit '87, a 90-proof bourbon-rye blend finished with toasted staves. Priced at $29.99, it hits shelves in September 2026 with a sampling tour across 15 cities. The launch aims to refresh the core lineup, boost premiumization, and drive near-term demand for DEO's US whiskey portfolio.

News insight

Bulleit Frontier Whiskey Introduces New Core Expression: Bulleit '87, The Distillery's First-Ever Blend of Bourbon and Rye

AI summary

Sentiment rationale

Key facts

Industry News