
The unlevered buyout firm put sales and marketing on one dataset at a newly acquired manufacturer, replacing months of lead generation with high-quality leads in under 48 hours.


ZoomInfo (NASDAQ:GTM), the all-in-one

<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The unlevered buyout firm put sales and marketing on one dataset at a newly acquired manufacturer, replacing months of lead generation with high-quality leads in under 48 hours.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that Tide Rock Holdings, an unlevered buyout firm that acquires cash-flow-positive B2B companies, used ZoomInfo to align sales and marketing at Interconnect Solutions Company (ISC). ISC now captures high-quality leads in under 48 hours of launching a campaign, down from the months it once took to generate value from marketing, according to the company.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Tide Rock buys economically resilient B2B companies in manufacturing, distribution, and services, then grows them to return quarterly yield to its investors. When it acquired ISC, a manufacturer with more than 50 years of history, sales and marketing sat in separate silos. Marketing ran broad, untargeted campaigns, the kind the firm calls &#34;spray and pray.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
For a buyout firm, that is not a small problem. ISC makes custom interconnect components that go into commercial and military aircraft, medical devices, and weapon systems, a serious business that had never run a modern demand-generation motion. Tide Rock&#39;s entire model depends on growing the companies it buys, so a slow, siloed go-to-market function is a drag on the investment itself.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Tide Rock&#39;s fix was alignment. It put both teams on a single dataset, using ZoomInfo&#39;s verified B2B data and demand-generation tools across sales and marketing. Marketing traded broad blasts for campaigns with messages built for each audience. Because both teams now share one view of the buyer, sales reps can see which prospects have already engaged and follow up while interest is fresh, instead of starting every conversation cold.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The payoff was speed. Before, generating value from marketing took months. Now ISC captures high-quality leads in under 48 hours of a campaign launch, according to the company. Tide Rock also reports a greater return on ad spend as targeted campaigns replace untargeted ones, along with faster outreach to decision-makers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The firm frames the biggest gain as alignment itself: one dataset, shared goals, and every effort housed in one place. For a company that buys and grows businesses for a living, that motion is a playbook it can carry into the next acquisition, and the one after that.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fzoominfo.com&amp;esheet=54586723&amp;newsitemid=20260810046062&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=944eaba03c9d36753beb020587b769af" shape="rect"><b xmlns="http://www.w3.org/1999/xhtml">zoominfo.com</b></a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260810046062r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260810046062/en/" rel="nofollow">https://www.businesswire.com/news/home/20260810046062/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

Buyout Firm Tide Rock Holdings Captures Leads in Under 48 Hours With ZoomInfo

ZoomInfo GTM success at ISC could unlock enterprise demand

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>The unlevered buyout firm put sales and marketing on one dataset at a newly acquired manufacturer, replacing months of lead generation with high-quality leads in under 48 hours.


ZoomInfo (NASDAQ:GTM), the all-in-one</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>ZoomInfo&#039;s GTM platform helped Tide Rock align ISC&#039;s sales and marketing on a single dataset, cutting lead-gen cycles to under 48 hours. The case showcases how unified data and targeted demand generation can accelerate revenue decisions for a cash-flow-positive B2B manufacturer, signaling potential for broader adoption across Tide Rock&#039;s portfolio and other enterprise buyers.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Tide Rock aligns ISC&#039;s GTM via a single dataset. Leads form in 48 hours.</li><li>Marketing moved from spray and pray to targeted campaigns. ROAS improves.</li><li>ISC, with 50+ years history, gains unified GTM. Faster outreach follows.</li><li>ZoomInfo positions as GTM enabler; potential investor catalyst. Near-term adoption could lift demand.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>ZoomInfo Technologies Corp (GTM)</strong>: All-in-one AI GTM platform; case study could drive new customer engagements.</li><li><strong>Tide Rock Holdings (NA)</strong>: Unlevered buyout firm; success tied to GTM improvements across portfolio.</li><li><strong>Interconnect Solutions Company (ISC)</strong>: Manufacturer; 50+ years in business; benefited from unified GTM.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News; showcases a real-world GTM deployment and the impact of unified, data-driven marketing on fast lead generation.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>ISC case highlights ZoomInfo-driven GTM efficiency and potential ARR uplift.</li><li>Broad adoption could lift investor sentiment for ZoomInfo.</li><li>Case supports demand for data-driven GTM in manufacturing/defense.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>ISC captured high-quality leads within 48 hours after campaign launch.</li><li>ISC is a manufacturer of custom interconnect components for aircraft, medical devices, and weapons.</li><li>Tide Rock is an unlevered buyout firm acquiring cash-flow-positive B2B companies.</li><li>ZoomInfo data assets include 100M+ companies, 500M+ contacts, and billions of signals.</li><li>Release date: August 10, 2026.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish for ZoomInfo in 1-2 quarters as GTM efficiency gains attract more enterprise customers.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The unlevered buyout firm put sales and marketing on one dataset at a newly acquired manufacturer, replacing months of lead generation with high-quality leads in under 48 hours.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that Tide Rock Holdings, an unlevered buyout firm that acquires cash-flow-positive B2B companies, used ZoomInfo to align sales and marketing at Interconnect Solutions Company (ISC). ISC now captures high-quality leads in under 48 hours of launching a campaign, down from the months it once took to generate value from marketing, according to the company.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Tide Rock buys economically resilient B2B companies in manufacturing, distribution, and services, then grows them to return quarterly yield to its investors. When it acquired ISC, a manufacturer with more than 50 years of history, sales and marketing sat in separate silos. Marketing ran broad, untargeted campaigns, the kind the firm calls &#34;spray and pray.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
For a buyout firm, that is not a small problem. ISC makes custom interconnect components that go into commercial and military aircraft, medical devices, and weapon systems, a serious business that had never run a modern demand-generation motion. Tide Rock&#39;s entire model depends on growing the companies it buys, so a slow, siloed go-to-market function is a drag on the investment itself.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Tide Rock&#39;s fix was alignment. It put both teams on a single dataset, using ZoomInfo&#39;s verified B2B data and demand-generation tools across sales and marketing. Marketing traded broad blasts for campaigns with messages built for each audience. Because both teams now share one view of the buyer, sales reps can see which prospects have already engaged and follow up while interest is fresh, instead of starting every conversation cold.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The payoff was speed. Before, generating value from marketing took months. Now ISC captures high-quality leads in under 48 hours of a campaign launch, according to the company. Tide Rock also reports a greater return on ad spend as targeted campaigns replace untargeted ones, along with faster outreach to decision-makers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The firm frames the biggest gain as alignment itself: one dataset, shared goals, and every effort housed in one place. For a company that buys and grows businesses for a living, that motion is a playbook it can carry into the next acquisition, and the one after that.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fzoominfo.com&amp;esheet=54586723&amp;newsitemid=20260810046062&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=944eaba03c9d36753beb020587b769af" shape="rect"><b xmlns="http://www.w3.org/1999/xhtml">zoominfo.com</b></a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260810046062r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260810046062/en/" rel="nofollow">https://www.businesswire.com/news/home/20260810046062/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

ZoomInfo's GTM platform helped Tide Rock align ISC's sales and marketing on a single dataset, cutting lead-gen cycles to under 48 hours. The case showcases how unified data and targeted demand generation can accelerate revenue decisions for a cash-flow-positive B2B manufacturer, signaling potential for broader adoption across Tide Rock's portfolio and other enterprise buyers.

News insight

Buyout Firm Tide Rock Holdings Captures Leads in Under 48 Hours With ZoomInfo

AI summary

Sentiment rationale

Key facts

Industry News