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Caldwell® Expands the ClayCopter™ Platform with a New Family of Products

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ClayCopter™ Ecosystem Adds Revolutionary Launchers, Targets, Accessories & App COLUMBIA, Mo., Jan. 1...

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AI Summary

American Outdoor Brands (AOUT) has expanded its Caldwell ClayCopter product line, introducing innovative launchers and biodegradable targets, which will be showcased at SHOT Show 2026. The new offerings, aided by the Caldwell Clays App, aim to enhance shooting experiences, potentially driving sales and brand loyalty among outdoor enthusiasts.

Sentiment Rationale

Product innovations typically lead to increased sales, enhancing revenue growth prospects. Previous similar launches have positively impacted stock performance in the outdoor market.

Trading Thesis

AOUT is expected to benefit from increased sales due to innovative product launches in Q1 2026.

Market-Moving

  • New product launch could significantly drive sales and market share.
  • Positive response at SHOT Show may lead to increased investor interest.
  • Introduction of biodegradable targets aligns with sustainable product trends.
  • The integration of advanced tech in products could attract tech-savvy consumers.

Key Facts

  • AOUT expands Caldwell ClayCopter lineup with new target products.
  • ClayCopter Surface-to-Air Launcher priced at $549.99 launched.
  • New Caldwell Clays App enhances user experience.
  • Products to be showcased at SHOT Show 2026 in January.
  • ClayCopter targets are biodegradable and lighter than traditional targets.

Companies Mentioned

  • Caldwell (Not Available): Caldwell is AOUT's premier brand for shooting accessories.
  • American Outdoor Brands, Inc. (AOUT): AOUT is expanding its product offerings to target various categories of shooters.

Corporate Developments

The news fits into 'Corporate Developments' as it showcases significant product innovation and market expansion. These moves could strengthen AOUT's market position and drive revenue growth, particularly in the outdoor and shooting sports sectors.

Caldwell® Expands the ClayCopter™ Platform with a New Family of Products

American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT), an innovative leader in outdoor product solutions, has announced a significant expansion of its Caldwell® ClayCopter™ platform. This new product line, highlighted by the state-of-the-art ClayCopter Surface-to-Air™ Launcher, will be showcased at the SHOT Show 2026 in Las Vegas, from January 20-23, at Booth #11860.

Overview of the Expanded ClayCopter™ Ecosystem

Initially launched in 2025, the original ClayCopter™ has revolutionized target shooting by offering an ultra-portable and innovative system. With a powerful, lightweight motorized handheld launcher, it allows enthusiasts to shoot biodegradable discs, known as ClayCopter™ targets, at distances of up to 100 yards. This latest development is aimed at enhancing the experience for all levels of shotgun shooters—from beginners to competitive athletes and commercial operators.

The introduction of the Caldwell Clays™ App enhances this platform, connecting smart launchers to provide an exhilarating shooting experience, termed 'Sporting Clays in Your Own Backyard™'. This advancement illustrates Caldwell's commitment to creating a scalable ecosystem that evolves alongside its users.

Introducing the ClayCopter Surface-to-Air™ Launcher

The centerpiece of the new lineup is the ClayCopter Surface-to-Air™ Launcher, priced at $549.99. This hands-free launcher offers a variety of target presentations—like incoming and crossing throws—setting a new standard in shotgun target shooting. With integration into the Caldwell Clays™ App, shooters can wirelessly manage multiple launchers using Touch-to-Launch technology.

  • PORTABLE / HANDS-FREE: Weighing less than 10 lbs, it is compact and freestanding for easy operation.
  • ADVANCED FUNCTIONS: Control multiple launchers from up to 100 yards through the Caldwell Clays™ App.
  • WIRELESS: Includes an RF remote for users who prefer a traditional control method.
  • LI-ION BATTERY INCLUDED: Provides over 300 launches on a single charge.
  • 50-TARGET HOPPER CAPACITY: Compatibility with various ClayCopter™ targets.
  • NIGHT-TIME READY: Built-in UV lights for glow-in-the-dark shooting fun.

New Accessories and App Integration

Alongside the new launcher, Caldwell has introduced several compatible products, including the Caldwell Clays™ App, which serves as a digital management hub for all Caldwell launchers. Users can connect up to ten launchers from a distance of up to 100 yards, explore advanced features like Hands-Free Voice Launch, and create custom sporting courses.

The ClayCopter Rip-Launcher™, priced at $99.99, is an exciting addition that operates without batteries, providing a simple pull-cord mechanism to launch targets up to 80 yards. This compact design makes it easy for users to transport to their favorite shooting locations.

Enhanced Target Options

Caldwell has expanded its range of ClayCopter™ targets, focusing on sustainability and performance. These biodegradable targets are lightweight, easily transportable, and provide improved durability compared to traditional clay targets. New options like the ClayCopter UFO™ Targets are designed to break only when shot, enhancing user experience while minimizing waste.

This latest initiative from Caldwell and American Outdoor Brands, symbolized by AOUT, marks a significant stride in the outdoor target shooting industry, appealing to both novice and experienced shooters.

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