
Tyler Bohannon, EVP of North American Sales, appointed Chief Commercial Officer


Tony Guilfoyle appointed to newly created role of Chief Business Transformation Officer


Eric Hanson, President and Chief Operating

<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Tyler Bohannon, EVP of North American Sales, appointed Chief Commercial Officer</i>

</p><p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Tony Guilfoyle appointed to newly created role of Chief Business Transformation Officer</i>

</p><p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Eric Hanson, President and Chief Operating Officer, has departed from the Company</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcelsiusholdingsinc.com%2F&amp;esheet=54586959&amp;newsitemid=20260810605771&amp;lan=en-US&amp;anchor=Celsius+Holdings%2C+Inc.&amp;index=1&amp;md5=e1a1b0f08edd7ade5804a0eae8d79bdd" shape="rect">Celsius Holdings, Inc.</a> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/CELH">CELH</a>) ("Celsius Holdings" or "the Company") today announced leadership changes designed to further align the Company&#39;s leadership structure with the continued execution of its total energy portfolio strategy.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Celsius Holdings’ EVP of North American Sales, Tyler Bohannon, has been appointed Chief Commercial Officer, effective Aug. 10, 2026. In this role, Bohannon will lead key elements of the Company’s commercial organization and strategy, with responsibility for field sales, key retailer accounts, DSD operations and revenue growth management across the Company&#39;s portfolio of brands.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Tony Guilfoyle, former Chief Customer Officer of Celsius Holdings, was appointed to the newly created role of Chief Business Transformation Officer, effective July 1, 2026. In this role, Guilfoyle is leading enterprise-wide initiatives focused on strengthening cross-functional execution, advancing operational excellence, supporting AI adoption and building the capabilities needed to support Celsius Holdings’ continued growth as a scaled multi-brand portfolio.

</p><p xmlns="http://www.w3.org/1999/xhtml">
In addition to the new appointments, Eric Hanson, President and Chief Operating Officer, has departed from the Company. Since his appointment in early 2025, Hanson has helped unlock additional value from the Company’s strategic partnerships and optimize the integration of recent acquisitions.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Together with our Board, we continue to take action to ensure our leadership structure evolves alongside the priorities and opportunities of the business," said John Fieldly, Chairman and Chief Executive Officer of Celsius Holdings. "Strengthening our commercial organization and enterprise capabilities is an important part of our long-term strategy to grow our scaled portfolio of leading brands, and these actions have been evaluated and discussed over the past several months."

</p><p xmlns="http://www.w3.org/1999/xhtml">
Fieldly continued, &#34;Tyler and Tony have each played important roles in helping Celsius scale. Tyler has helped build a strong commercial organization and deepen our partnership with PepsiCo, while Tony has helped strengthen operational execution and will now lead enterprise-wide initiatives focused on execution and capability building. We are confident that together they are well positioned to support the continued growth of our total energy portfolio and capitalize on the growing consumer demand for Modern Energy. We also want to thank Eric for his contributions to Celsius and wish him all the best in his future endeavors.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Bohannon has served as EVP of North American Sales since February 2025 and has played a key role in deepening the Company&#39;s partnership with PepsiCo and supporting the successful integration of both Alani Nu and Rockstar Energy. Bohannon has more than 20 years of experience in the beverage industry and previously served as Celsius Holdings’ Executive Vice President of Field Sales. Prior to joining Celsius Holdings, he held key leadership roles at major beverage companies including Nestlé Waters, Coors Brewing, Rockstar Energy and PepsiCo, where he led DSD operations and eCommerce.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Guilfoyle previously served as Celsius Holdings’ Chief Commercial Officer from 2024 and, from February 2026, as Chief Customer Officer, until his appointment to his new role in July 2026, helping scale the Company&#39;s commercial capabilities during a period of significant growth. Under his leadership, the sales organization expanded substantially and earned industry and customer recognition. Having built much of the Company&#39;s commercial field infrastructure and supported its recent integration and distribution transitions, Guilfoyle steps into the new role as the Company continues to advance its long-term portfolio growth strategy. Prior to joining Celsius Holdings in 2020, he served as the EVP of Sales for Rockstar Energy Drink for more than a decade.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Celsius Holdings, Inc.</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Celsius Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/CELH">CELH</a>) is a functional beverage company and the owner of energy drink brand CELSIUS&#xAE;, health and wellness brand Alani Nu<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup> and Rockstar Energy<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>. Born in fitness and pioneering the rapidly growing, better-for-you, functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___http%3A%2Fwww.celsiusholdingsinc.com___.YXAzOmNlbHNpdXM6YzpvZmZpY2UzNjVfZW1haWxzX2F0dGFjaG1lbnQ6YjJkNjY4Y2UxYmVjNTUyMTg0YzhhYWIzMmVkYzkzMTY6Nzo1ZTBjOmY1NGQxODJjMDgwMTI2NTAwM2I5ZTEwNTc1NGFmMTI4YWJjZTFlOThjYWFmODg5ZWFiZjc5YzA4YTMyODJhMmM6cDpGOk4&amp;esheet=54586959&amp;newsitemid=20260810605771&amp;lan=en-US&amp;anchor=www.celsiusholdingsinc.com&amp;index=2&amp;md5=5e37971e6946de3b5e4cab3c7efbf230" shape="rect">www.celsiusholdingsinc.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Forward-Looking Statements</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
This press release contains statements by Celsius Holdings, Inc. that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may address, among other things, our prospects, plans, business strategy, initiatives for commercial organization and enterprise capabilities, expectations regarding portfolio growth and scale and leadership changes and the effects thereof. You can identify these statements by the use of words such as "accelerating," "advancing," "believe," "building," "continue," "designed," "ensure," "focused," "future," "growth," "initiatives," "positioned," "strategy," "strengthening," "support," "will," variations of these terms, the negatives of such terms and similar expressions. These statements are based on certain assumptions that we have made in light of our experience in the industry as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate in these circumstances. These forward-looking statements are based on our current expectations and beliefs concerning future developments and their potential effect on us. You should not rely on forward-looking statements because our actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: changes to our commercial agreements with PepsiCo, Inc.; management’s plans and objectives for international expansion and global operations; general economic and business conditions; our business strategy for expanding our presence in our industry; our expectations of revenue; operating costs and profitability; our expectations regarding our strategy and investments; the impact of leadership changes; our ability to successfully integrate business that we may acquire, our ability to achieve the benefits that we expect to realize as a result of our acquisitions, the potential negative impact on our financial condition and results of operations if we fail to achieve the benefits that we expect to realize as a result of our business acquisitions, liabilities of the businesses that we acquire that are not known to us; our expectations regarding our business, including market opportunity, consumer demand and our competitive advantage; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; the Company’s ability to comply with the rules and regulations of the Securities and Exchange Commission (the "SEC"); ongoing and potential litigation matters; the impact of third parties attempting to replicate our product attributes; and those other risks and uncertainties discussed in our most recently filed Annual Report on Form 10-K and in our other reports filed with the Securities and Exchange Commission, including our Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward-looking statements speak only as of the date the statements were made. We do not undertake any obligation to update forward-looking information, except to the extent required by applicable law.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260810605771r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260810605771/en/" rel="nofollow">https://www.businesswire.com/news/home/20260810605771/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Paul Wiseman
<br xmlns="http://www.w3.org/1999/xhtml"></br>Investors: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:investorrelations@celsius.com" shape="rect">investorrelations@celsius.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>Press: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:press@celsius.com" shape="rect">press@celsius.com</a>

</p>

CELH

Celsius Holdings Announces Leadership Changes as Part of Organizational Realignment to Support its Total Energy Portfolio Strategy

Celsius appoints CCO and Chief Business Transformation Officer; COO departs

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Tyler Bohannon, EVP of North American Sales, appointed Chief Commercial Officer


Tony Guilfoyle appointed to newly created role of Chief Business Transformation Officer


Eric Hanson, President and Chief Operating</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Celsius Holdings announced a leadership reshuffle to advance its total energy portfolio strategy. Tyler Bohannon becomes Chief Commercial Officer and Tony Guilfoyle takes the new Chief Business Transformation Officer role, while COO Eric Hanson departs. The changes are designed to strengthen commercial execution, cross-functional capabilities, and AI adoption across Celsius’ multi-brand lineup, including CELSIUS, Alani Nu, and Rockstar Energy.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Tyler Bohannon named Chief Commercial Officer; effective Aug 10, 2026.</li><li>Tony Guilfoyle named Chief Business Transformation Officer; effective July 1, 2026.</li><li>Eric Hanson, President and COO, departs Celsius Holdings.</li><li>Roles align with total energy portfolio strategy and AI-driven execution.</li><li>Company emphasizes growth of Modern Energy and multi-brand portfolio.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Celsius Holdings, Inc. (CELH)</strong>: Leadership changes directly affect CELH&#039;s go-to-market and portfolio strategy.</li><li><strong>PepsiCo, Inc. (PEP)</strong>: Longstanding partner; potential impact on distribution and growth of Celsius brands.</li><li><strong>Alani Nu (N/A)</strong>: Owned brand; integration context within Celsius&#039; multi-brand strategy; private company.</li><li><strong>Rockstar Energy (N/A)</strong>: Owned brand; integration context within Celsius&#039; portfolio; private company.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. Fits as leadership changes impacting execution and growth strategy within Celsius&#039;s multi-brand portfolio.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Leadership hires could accelerate revenue growth across CELH brands.</li><li>COO departure introduces short-term execution risk during transitions.</li><li>AI adoption and cross-functional initiatives may lift efficiency and margins.</li><li>Continued emphasis on the PepsiCo partnership could boost distribution.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Bohannon appointed Chief Commercial Officer; effective Aug 10, 2026.</li><li>Guilfoyle appointed Chief Business Transformation Officer; effective July 1, 2026.</li><li>Eric Hanson, President and COO, has departed Celsius Holdings.</li><li>Bohannon has 20+ years in the beverage industry; previously EVP of Field Sales at Celsius.</li><li>Celsius Holdings owns CELSIUS, Alani Nu and Rockstar Energy brands.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish near-term if leadership improves go-to-market and partnerships; monitor quarterly growth and integration progress.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Tyler Bohannon, EVP of North American Sales, appointed Chief Commercial Officer</i>

</p><p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Tony Guilfoyle appointed to newly created role of Chief Business Transformation Officer</i>

</p><p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Eric Hanson, President and Chief Operating Officer, has departed from the Company</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcelsiusholdingsinc.com%2F&amp;esheet=54586959&amp;newsitemid=20260810605771&amp;lan=en-US&amp;anchor=Celsius+Holdings%2C+Inc.&amp;index=1&amp;md5=e1a1b0f08edd7ade5804a0eae8d79bdd" shape="rect">Celsius Holdings, Inc.</a> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/CELH">CELH</a>) ("Celsius Holdings" or "the Company") today announced leadership changes designed to further align the Company&#39;s leadership structure with the continued execution of its total energy portfolio strategy.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Celsius Holdings’ EVP of North American Sales, Tyler Bohannon, has been appointed Chief Commercial Officer, effective Aug. 10, 2026. In this role, Bohannon will lead key elements of the Company’s commercial organization and strategy, with responsibility for field sales, key retailer accounts, DSD operations and revenue growth management across the Company&#39;s portfolio of brands.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Tony Guilfoyle, former Chief Customer Officer of Celsius Holdings, was appointed to the newly created role of Chief Business Transformation Officer, effective July 1, 2026. In this role, Guilfoyle is leading enterprise-wide initiatives focused on strengthening cross-functional execution, advancing operational excellence, supporting AI adoption and building the capabilities needed to support Celsius Holdings’ continued growth as a scaled multi-brand portfolio.

</p><p xmlns="http://www.w3.org/1999/xhtml">
In addition to the new appointments, Eric Hanson, President and Chief Operating Officer, has departed from the Company. Since his appointment in early 2025, Hanson has helped unlock additional value from the Company’s strategic partnerships and optimize the integration of recent acquisitions.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Together with our Board, we continue to take action to ensure our leadership structure evolves alongside the priorities and opportunities of the business," said John Fieldly, Chairman and Chief Executive Officer of Celsius Holdings. "Strengthening our commercial organization and enterprise capabilities is an important part of our long-term strategy to grow our scaled portfolio of leading brands, and these actions have been evaluated and discussed over the past several months."

</p><p xmlns="http://www.w3.org/1999/xhtml">
Fieldly continued, &#34;Tyler and Tony have each played important roles in helping Celsius scale. Tyler has helped build a strong commercial organization and deepen our partnership with PepsiCo, while Tony has helped strengthen operational execution and will now lead enterprise-wide initiatives focused on execution and capability building. We are confident that together they are well positioned to support the continued growth of our total energy portfolio and capitalize on the growing consumer demand for Modern Energy. We also want to thank Eric for his contributions to Celsius and wish him all the best in his future endeavors.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Bohannon has served as EVP of North American Sales since February 2025 and has played a key role in deepening the Company&#39;s partnership with PepsiCo and supporting the successful integration of both Alani Nu and Rockstar Energy. Bohannon has more than 20 years of experience in the beverage industry and previously served as Celsius Holdings’ Executive Vice President of Field Sales. Prior to joining Celsius Holdings, he held key leadership roles at major beverage companies including Nestlé Waters, Coors Brewing, Rockstar Energy and PepsiCo, where he led DSD operations and eCommerce.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Guilfoyle previously served as Celsius Holdings’ Chief Commercial Officer from 2024 and, from February 2026, as Chief Customer Officer, until his appointment to his new role in July 2026, helping scale the Company&#39;s commercial capabilities during a period of significant growth. Under his leadership, the sales organization expanded substantially and earned industry and customer recognition. Having built much of the Company&#39;s commercial field infrastructure and supported its recent integration and distribution transitions, Guilfoyle steps into the new role as the Company continues to advance its long-term portfolio growth strategy. Prior to joining Celsius Holdings in 2020, he served as the EVP of Sales for Rockstar Energy Drink for more than a decade.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Celsius Holdings, Inc.</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Celsius Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/CELH">CELH</a>) is a functional beverage company and the owner of energy drink brand CELSIUS&#xAE;, health and wellness brand Alani Nu<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup> and Rockstar Energy<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>. Born in fitness and pioneering the rapidly growing, better-for-you, functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___http%3A%2Fwww.celsiusholdingsinc.com___.YXAzOmNlbHNpdXM6YzpvZmZpY2UzNjVfZW1haWxzX2F0dGFjaG1lbnQ6YjJkNjY4Y2UxYmVjNTUyMTg0YzhhYWIzMmVkYzkzMTY6Nzo1ZTBjOmY1NGQxODJjMDgwMTI2NTAwM2I5ZTEwNTc1NGFmMTI4YWJjZTFlOThjYWFmODg5ZWFiZjc5YzA4YTMyODJhMmM6cDpGOk4&amp;esheet=54586959&amp;newsitemid=20260810605771&amp;lan=en-US&amp;anchor=www.celsiusholdingsinc.com&amp;index=2&amp;md5=5e37971e6946de3b5e4cab3c7efbf230" shape="rect">www.celsiusholdingsinc.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Forward-Looking Statements</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
This press release contains statements by Celsius Holdings, Inc. that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may address, among other things, our prospects, plans, business strategy, initiatives for commercial organization and enterprise capabilities, expectations regarding portfolio growth and scale and leadership changes and the effects thereof. You can identify these statements by the use of words such as "accelerating," "advancing," "believe," "building," "continue," "designed," "ensure," "focused," "future," "growth," "initiatives," "positioned," "strategy," "strengthening," "support," "will," variations of these terms, the negatives of such terms and similar expressions. These statements are based on certain assumptions that we have made in light of our experience in the industry as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate in these circumstances. These forward-looking statements are based on our current expectations and beliefs concerning future developments and their potential effect on us. You should not rely on forward-looking statements because our actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: changes to our commercial agreements with PepsiCo, Inc.; management’s plans and objectives for international expansion and global operations; general economic and business conditions; our business strategy for expanding our presence in our industry; our expectations of revenue; operating costs and profitability; our expectations regarding our strategy and investments; the impact of leadership changes; our ability to successfully integrate business that we may acquire, our ability to achieve the benefits that we expect to realize as a result of our acquisitions, the potential negative impact on our financial condition and results of operations if we fail to achieve the benefits that we expect to realize as a result of our business acquisitions, liabilities of the businesses that we acquire that are not known to us; our expectations regarding our business, including market opportunity, consumer demand and our competitive advantage; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; the Company’s ability to comply with the rules and regulations of the Securities and Exchange Commission (the "SEC"); ongoing and potential litigation matters; the impact of third parties attempting to replicate our product attributes; and those other risks and uncertainties discussed in our most recently filed Annual Report on Form 10-K and in our other reports filed with the Securities and Exchange Commission, including our Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward-looking statements speak only as of the date the statements were made. We do not undertake any obligation to update forward-looking information, except to the extent required by applicable law.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260810605771r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260810605771/en/" rel="nofollow">https://www.businesswire.com/news/home/20260810605771/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Paul Wiseman
<br xmlns="http://www.w3.org/1999/xhtml"></br>Investors: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:investorrelations@celsius.com" shape="rect">investorrelations@celsius.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>Press: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:press@celsius.com" shape="rect">press@celsius.com</a>

</p>

Celsius Holdings announced a leadership reshuffle to advance its total energy portfolio strategy. Tyler Bohannon becomes Chief Commercial Officer and Tony Guilfoyle takes the new Chief Business Transformation Officer role, while COO Eric Hanson departs. The changes are designed to strengthen commercial execution, cross-functional capabilities, and AI adoption across Celsius’ multi-brand lineup, including CELSIUS, Alani Nu, and Rockstar Energy.

News insight

Celsius Holdings Announces Leadership Changes as Part of Organizational Realignment to Support its Total Energy Portfolio Strategy

AI summary

Sentiment rationale

Key facts

Corporate Developments