
With the introduction of Centrum Age Defy alongside the trusted Centrum Silver portfolio, Centrum is helping redefine healthy aging as a lifelong journey, not a destination.


Key Takeaways



Centrum, the #1 doctor-

With the introduction of Centrum Age Defy alongside the trusted Centrum Silver portfolio, Centrum is helping redefine healthy aging as a lifelong journey, not a destination.


Key Takeaways

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Centrum, the #1 doctor- and pharmacist-recommended multivitamin brand, is helping redefine healthy aging as a proactive, lifelong journey, encouraging adults to invest in their long-term health starting at age 35.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Centrum&#39;s healthy aging portfolio now spans every stage of adulthood, with new Centrum Age Defy for adults ages 35+ alongside Centrum Silver for adults ages 50+.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Actress, producer and entrepreneur Kate Walsh is partnering with Centrum to introduce the new line through the Centrum Inside Out Makeover, while wellness advocate Hannah Bronfman will host the public Inside Out Scavenger Hunt in New York City on August 21.

</li>
</ul>
Centrum, the #1 doctor- and pharmacist-recommended multivitamin brand by Haleon, today announced the launch of Centrum Age Defy, its newest multivitamin line designed for adults ages 35+ looking to proactively support their health as they age.


Across generations, adults are taking a more proactive approach to their long-term health, recognizing that everyday choices can shape how they feel for decades to come. With the introduction of Centrum Age Defy alongside the trusted Centrum Silver lineup, Centrum now offers even more nutritional solutions designed to support adults at different stages of healthy aging.


Together, the portfolio reflects Centrum’s belief that healthy aging begins with daily habits that support lifelong health.


Healthy Aging Is a Journey—Not a Moment
 While conversations around aging have traditionally focused on appearance, more consumers are redefining healthy aging around how they feel, move and live. Centrum believes nutrient support should evolve alongside those changing needs—from adults beginning their healthy aging journey with Age Defy at 35+ to those turning to Centrum Silver as nutritional needs continue to change after 50.


Taken as two tablets daily, Centrum Age Defy:

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Supports 16 healthy aging benefits‡ including heart, brain, immune, energy, metabolism, vascular and cellular health.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Features resveratrol to support vascular health.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Includes niacin to support normal NAD+ levels as part of a healthy diet.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Provides 2X the antioxidant vitamins^ to help defend against everyday oxidative stressors.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Is formulated for adults ages 35+ looking to take a proactive approach to healthy aging.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Is non-GMO and gluten-free, with no artificial flavors or sweeteners and no gelatin, dairy or nuts.

</li>
</ul>
Together, Centrum Age Defy and Centrum Silver—America&#39;s trusted multivitamin for adults 50+—offer nutrient support designed to meet adults at different stages of healthy aging. As nutrient needs evolve with age, Centrum Silver provides targeted nutrient support to help maintain heart, brain, eye, immune and bone health.&#x2A;


"Healthy aging is a lifelong journey, and every stage brings new opportunities to support your well-being," said Adriana Cardenas, Senior Director of Wellness, Haleon North America. "At Centrum, we&#39;re helping people take a more proactive approach to aging with nutrient support tailored to their evolving needs. From Age Defy for adults looking to build healthy habits earlier in adulthood to Centrum Silver for adults whose nutritional needs continue to evolve, we&#39;re committed to supporting healthier lives at every stage."


Kate Walsh Joins Centrum to Inspire a New Mindset Around Healthy Aging
 Actress, producer and wellness advocate Kate Walsh joins Centrum to inspire Americans to embrace aging with confidence, vitality and a focus on long-term health.


At the invitation-only Centrum Inside Out Makeover experience, guests will explore how nutrition, movement, beauty and self-care work together to support healthy aging from within. Hosted at Blushington, the experience reimagines the traditional makeover by focusing on the habits and choices that support well-being from within.


"Healthy aging, to me, is about feeling strong, energized and confident in who you are, not trying to become an earlier version of yourself," said Walsh. "I’m excited to partner with Centrum to encourage people to think about their long-term health before it feels urgent. Even small choices today can help build a stronger foundation for the years ahead."


Nutrition Expert Maya Feller on Healthy Aging
 During the event, Registered Dietitian Nutritionist Maya Feller, MS, RDN, CDN, will join Walsh to discuss how daily nutrition, movement, restorative sleep and stress management work together to support long-term health.


"Healthy aging is not about striving for perfection or focusing on a single habit," said Feller. "It is about making sustainable health-supportive choices over time. A nutrient-dense pattern of eating, regular joyful movement, sleep, stress reduction, community and daily nutrient support can all play an important role in helping people thrive now and in the future."


Centrum Invites New Yorkers to Experience Healthy Aging in Action
 On August 21, Centrum will invite consumers to experience healthy aging in action through the Centrum Inside Out Scavenger Hunt, an interactive experience across select wellness and lifestyle destinations throughout New York City.


Led by entrepreneur, wellness advocate and TV/internet personality Hannah Bronfman, participants will follow digital clues, visit participating locations and complete challenges connected to nutrition, movement, mindfulness and self-care. Each stop will highlight an accessible habit for aging well.


The experience is NO PURCHASE NECESSARY. Open to legal U.S. residents 18 years or older. Valid August 21st from 8am to 7pm EST. Participants knowingly assume all risk. For Official Rules, including sponsor, prize descriptions, and full details, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Finfluential.co%2Fcentrumagedefyrules&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=https%3A%2F%2Finfluential.co%2Fcentrumagedefyrules&amp;index=1&amp;md5=7d0741a2a04bab78ba22a17d6b2f4727" shape="rect">https://influential.co/centrumagedefyrules</a> and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fcentrumusa%2F%3Fhl%3Den&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=%40CentrumUSA&amp;index=2&amp;md5=50c33b322c7e51bd3116f8262d383c71" shape="rect">@CentrumUSA</a> on Instagram.


Availability
 Centrum Age Defy and Centrum Silver are available nationwide at Amazon, Walmart, Target and other leading retailers. Click <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.amazon.com%2Fstores%2FCentrum%2Fpage%2F2F1C175F-222C-4D94-BA3D-6EDED09EB8C6%3Flp_asin%3DB0G2LD65BZ%26ref_%3Dast_bln&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=HERE&amp;index=3&amp;md5=a8e6af5eb74b662496fe8006ae94aac8" shape="rect">HERE</a> to learn more.


About Centrum
 Centrum has spent decades listening to the human body and learning what it needs to thrive. As the most clinically studied multivitamin brand in the world, Centrum continues its long-standing commitment to advancing nutritional science and supporting healthy aging. For more information about Centrum, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2FCentrum.com&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=Centrum.com&amp;index=4&amp;md5=e04ec54741652ff25d80d25442f8b24b" shape="rect">Centrum.com</a>.


About Haleon US
 Haleon (LSE/NYSE:<a class="ticker" href="https://www.benzinga.com/quote/HLN">HLN</a>) is a globally leading consumer company that is solely focused on better everyday health. Haleon&#39;s product portfolio spans three major categories - Oral Health, Over-the-Counter (OTC), and Wellness. Its long-standing brands - such as Advil, Centrum, Parodontax, Sensodyne, Theraflu, and TUMS - are built on trusted science, innovation and deep human understanding. For more information on Haleon and its brands, please visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.haleon.com%2F&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=www.haleon.com&amp;index=5&amp;md5=a5c9f733b5abee7e70c537b7b6caecec" shape="rect">www.haleon.com</a> or contact <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:USMediaRelations@haleon.com" shape="rect">USMediaRelations@haleon.com</a>.


† From B vitamins.
 ‡ Heart, brain, immune, energy, metabolism, vascular and cellular health supported by key vitamins, minerals, resveratrol and niacin.
 ^ Based on comparison of total milligrams of antioxidant vitamins (A, C and E) in Centrum Adults tablets.
 &#x2A;These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

<img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260813843688r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img>View source version on businesswire.com: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260813843688/en/" rel="nofollow">https://www.businesswire.com/news/home/20260813843688/en/</a>
MEDIA CONTACT 
 Penelope Torres
 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Penelope.Torres@edelman.com" shape="rect">Penelope.Torres@edelman.com</a>

Centrum Reframes Healthy Aging as a Proactive Practice for Adults 35 and Beyond

Centrum Age Defy launches for 35+, Haleon targets long-term aging health growth

<section class="insight" data-version="1">
 <section data-block="information">
 <h3>Information</h3>
 With the introduction of Centrum Age Defy alongside the trusted Centrum Silver portfolio, Centrum is helping redefine healthy aging as a lifelong journey, not a destination.


Key Takeaways



Centrum, the #1 doctor-
 </section>

 <section data-block="ai-summary-paragraph">
 <h3>AI Summary</h3>
 Centrum by Haleon launches Age Defy to complement Centrum Silver, targeting adults 35+ for proactive aging. The line emphasizes 16 benefits, resveratrol, niacin, and double antioxidant vitamins, backed by celebrity and influencer promotions and a NYC Inside Out event on Aug 21. Nationwide availability at Amazon, Walmart, Target aims to lift long-run demand.
 </section>

 <section data-block="ai-summary-bullets">
 <h3>Key Points</h3>
 <ul><li>Centrum launches Age Defy for ages 35+ alongside Centrum Silver.</li><li>New product broadens aging-health portfolio, featuring 16 benefits and non-GMO formula.</li><li>Kate Walsh partners to promote the line; Inside Out NYC scavenger hunt Aug 21.</li><li>Available nationwide at Amazon, Walmart, Target and other retailers.</li></ul>
 </section>

 <section data-block="companies-mentioned">
 <h3>Companies Mentioned</h3>
 <ul><li>Haleon PLC (HLN): Centrum Age Defy launch supports Haleon&#039;s consumer-health growth and portfolio breadth.</li><li>Centrum (HLN): Brand extension within Haleon&#039;s Centrum portfolio; Age Defy and Silver target multiple aging cohorts.</li><li>Kate Walsh (N/A): Celebrity partner to promote Centrum; aims to boost consumer awareness.</li><li>Hannah Bronfman (N/A): Host of Inside Out Scavenger Hunt in NYC; marketing leverage for the campaign.</li><li>Amazon.com, Inc. (AMZN): Retail availability via Amazon could accelerate distribution and accessibility.</li></ul>
 </section>

 <section data-block="category">
 <h3>Corporate Developments</h3>
 Category: Corporate Developments. This is a brand-extension initiative within Haleon&#039;s consumer health segment, signaling a strategic push into proactive aging and wellness with high-visibility marketing.
 </section>

 <section data-block="market-moving">
 <h3>Market-Moving</h3>
 <ul><li>Centrum Age Defy targets 35+ with potential mid-term revenue lift.</li><li>Celebrity partnerships and NYC event boost consumer awareness.</li><li>Retail availability at Amazon, Walmart, Target could expand distribution.</li><li>No immediate earnings data; valuation impact likely limited near term.</li></ul>
 </section>

 <section data-block="key-facts">
 <h3>Key Facts</h3>
 <ul><li>Age Defy targets adults 35+; Centrum Silver targets 50+.</li><li>Two tablets daily.</li><li>16 healthy aging benefits.</li><li>Non-GMO and gluten-free; no artificial flavors or sweeteners.</li><li>Available nationwide at Amazon, Walmart, Target; Aug 21 NYC event.</li></ul>
 </section>

 <section data-block="trading-thesis">
 <h3>Trading Thesis</h3>
 HLN should trend higher over 6–12 months on Centrum Age Defy expansion and brand-strengthening.
 </section>
</section>



With the introduction of Centrum Age Defy alongside the trusted Centrum Silver portfolio, Centrum is helping redefine healthy aging as a lifelong journey, not a destination.


Key Takeaways

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Centrum, the #1 doctor- and pharmacist-recommended multivitamin brand, is helping redefine healthy aging as a proactive, lifelong journey, encouraging adults to invest in their long-term health starting at age 35.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Centrum&#39;s healthy aging portfolio now spans every stage of adulthood, with new Centrum Age Defy for adults ages 35+ alongside Centrum Silver for adults ages 50+.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Actress, producer and entrepreneur Kate Walsh is partnering with Centrum to introduce the new line through the Centrum Inside Out Makeover, while wellness advocate Hannah Bronfman will host the public Inside Out Scavenger Hunt in New York City on August 21.

</li>
</ul>
Centrum, the #1 doctor- and pharmacist-recommended multivitamin brand by Haleon, today announced the launch of Centrum Age Defy, its newest multivitamin line designed for adults ages 35+ looking to proactively support their health as they age.


Across generations, adults are taking a more proactive approach to their long-term health, recognizing that everyday choices can shape how they feel for decades to come. With the introduction of Centrum Age Defy alongside the trusted Centrum Silver lineup, Centrum now offers even more nutritional solutions designed to support adults at different stages of healthy aging.


Together, the portfolio reflects Centrum’s belief that healthy aging begins with daily habits that support lifelong health.


Healthy Aging Is a Journey—Not a Moment
 While conversations around aging have traditionally focused on appearance, more consumers are redefining healthy aging around how they feel, move and live. Centrum believes nutrient support should evolve alongside those changing needs—from adults beginning their healthy aging journey with Age Defy at 35+ to those turning to Centrum Silver as nutritional needs continue to change after 50.


Taken as two tablets daily, Centrum Age Defy:

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Supports 16 healthy aging benefits‡ including heart, brain, immune, energy, metabolism, vascular and cellular health.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Features resveratrol to support vascular health.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Includes niacin to support normal NAD+ levels as part of a healthy diet.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Provides 2X the antioxidant vitamins^ to help defend against everyday oxidative stressors.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Is formulated for adults ages 35+ looking to take a proactive approach to healthy aging.&#x2A;

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Is non-GMO and gluten-free, with no artificial flavors or sweeteners and no gelatin, dairy or nuts.

</li>
</ul>
Together, Centrum Age Defy and Centrum Silver—America&#39;s trusted multivitamin for adults 50+—offer nutrient support designed to meet adults at different stages of healthy aging. As nutrient needs evolve with age, Centrum Silver provides targeted nutrient support to help maintain heart, brain, eye, immune and bone health.&#x2A;


"Healthy aging is a lifelong journey, and every stage brings new opportunities to support your well-being," said Adriana Cardenas, Senior Director of Wellness, Haleon North America. "At Centrum, we&#39;re helping people take a more proactive approach to aging with nutrient support tailored to their evolving needs. From Age Defy for adults looking to build healthy habits earlier in adulthood to Centrum Silver for adults whose nutritional needs continue to evolve, we&#39;re committed to supporting healthier lives at every stage."


Kate Walsh Joins Centrum to Inspire a New Mindset Around Healthy Aging
 Actress, producer and wellness advocate Kate Walsh joins Centrum to inspire Americans to embrace aging with confidence, vitality and a focus on long-term health.


At the invitation-only Centrum Inside Out Makeover experience, guests will explore how nutrition, movement, beauty and self-care work together to support healthy aging from within. Hosted at Blushington, the experience reimagines the traditional makeover by focusing on the habits and choices that support well-being from within.


"Healthy aging, to me, is about feeling strong, energized and confident in who you are, not trying to become an earlier version of yourself," said Walsh. "I’m excited to partner with Centrum to encourage people to think about their long-term health before it feels urgent. Even small choices today can help build a stronger foundation for the years ahead."


Nutrition Expert Maya Feller on Healthy Aging
 During the event, Registered Dietitian Nutritionist Maya Feller, MS, RDN, CDN, will join Walsh to discuss how daily nutrition, movement, restorative sleep and stress management work together to support long-term health.


"Healthy aging is not about striving for perfection or focusing on a single habit," said Feller. "It is about making sustainable health-supportive choices over time. A nutrient-dense pattern of eating, regular joyful movement, sleep, stress reduction, community and daily nutrient support can all play an important role in helping people thrive now and in the future."


Centrum Invites New Yorkers to Experience Healthy Aging in Action
 On August 21, Centrum will invite consumers to experience healthy aging in action through the Centrum Inside Out Scavenger Hunt, an interactive experience across select wellness and lifestyle destinations throughout New York City.


Led by entrepreneur, wellness advocate and TV/internet personality Hannah Bronfman, participants will follow digital clues, visit participating locations and complete challenges connected to nutrition, movement, mindfulness and self-care. Each stop will highlight an accessible habit for aging well.


The experience is NO PURCHASE NECESSARY. Open to legal U.S. residents 18 years or older. Valid August 21st from 8am to 7pm EST. Participants knowingly assume all risk. For Official Rules, including sponsor, prize descriptions, and full details, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Finfluential.co%2Fcentrumagedefyrules&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=https%3A%2F%2Finfluential.co%2Fcentrumagedefyrules&amp;index=1&amp;md5=7d0741a2a04bab78ba22a17d6b2f4727" shape="rect">https://influential.co/centrumagedefyrules</a> and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fcentrumusa%2F%3Fhl%3Den&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=%40CentrumUSA&amp;index=2&amp;md5=50c33b322c7e51bd3116f8262d383c71" shape="rect">@CentrumUSA</a> on Instagram.


Availability
 Centrum Age Defy and Centrum Silver are available nationwide at Amazon, Walmart, Target and other leading retailers. Click <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.amazon.com%2Fstores%2FCentrum%2Fpage%2F2F1C175F-222C-4D94-BA3D-6EDED09EB8C6%3Flp_asin%3DB0G2LD65BZ%26ref_%3Dast_bln&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=HERE&amp;index=3&amp;md5=a8e6af5eb74b662496fe8006ae94aac8" shape="rect">HERE</a> to learn more.


About Centrum
 Centrum has spent decades listening to the human body and learning what it needs to thrive. As the most clinically studied multivitamin brand in the world, Centrum continues its long-standing commitment to advancing nutritional science and supporting healthy aging. For more information about Centrum, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2FCentrum.com&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=Centrum.com&amp;index=4&amp;md5=e04ec54741652ff25d80d25442f8b24b" shape="rect">Centrum.com</a>.


About Haleon US
 Haleon (LSE/NYSE:<a class="ticker" href="https://www.benzinga.com/quote/HLN">HLN</a>) is a globally leading consumer company that is solely focused on better everyday health. Haleon&#39;s product portfolio spans three major categories - Oral Health, Over-the-Counter (OTC), and Wellness. Its long-standing brands - such as Advil, Centrum, Parodontax, Sensodyne, Theraflu, and TUMS - are built on trusted science, innovation and deep human understanding. For more information on Haleon and its brands, please visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.haleon.com%2F&amp;esheet=54588541&amp;newsitemid=20260813843688&amp;lan=en-US&amp;anchor=www.haleon.com&amp;index=5&amp;md5=a5c9f733b5abee7e70c537b7b6caecec" shape="rect">www.haleon.com</a> or contact <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:USMediaRelations@haleon.com" shape="rect">USMediaRelations@haleon.com</a>.


† From B vitamins.
 ‡ Heart, brain, immune, energy, metabolism, vascular and cellular health supported by key vitamins, minerals, resveratrol and niacin.
 ^ Based on comparison of total milligrams of antioxidant vitamins (A, C and E) in Centrum Adults tablets.
 &#x2A;These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

<img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260813843688r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img>View source version on businesswire.com: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260813843688/en/" rel="nofollow">https://www.businesswire.com/news/home/20260813843688/en/</a>
MEDIA CONTACT 
 Penelope Torres
 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Penelope.Torres@edelman.com" shape="rect">Penelope.Torres@edelman.com</a>

Centrum by Haleon launches Age Defy to complement Centrum Silver, targeting adults 35+ for proactive aging. The line emphasizes 16 benefits, resveratrol, niacin, and double antioxidant vitamins, backed by celebrity and influencer promotions and a NYC Inside Out event on Aug 21. Nationwide availability at Amazon, Walmart, Target aims to lift long-run demand.

News insight

Centrum Reframes Healthy Aging as a Proactive Practice for Adults 35 and Beyond

AI summary

Sentiment rationale

Key facts

Corporate Developments