<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The technology, sou...

<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The technology, sound, and gameplay to make the whole cabin part of the game</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Cinemo, a global leader and one-stop-shop provider for fully integrated, innovative multi-device in-car infotainment solutions, today announced a collaboration with Dolby Laboratories and SmashLabs to bring immersive, music-led gaming into the vehicle cabin creating highly engaging entertainment experiences across a broad range of in-car moments, whether on the move, parked, or while charging.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Three technologies come together as SmashLabs’ games are integrated with Cinemo’s standardized In-Car Game APIs, translating in-game events into real-time vehicle responses. Dolby Atmos<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE; </sup>adds immersive audio that moves sound around the cabin, allowing passengers to perceive direction and distance as an integral part of the gameplay. The result is a responsive in-car experience that brings gameplay to life through synchronized sound, lighting, haptics and climate control - tailored to each vehicle model.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"The car is becoming a space where technology creates moments people genuinely remember, see, hear and feel," highlighted Charly Lippoth, Director Partnerships at Cinemo.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"The future of in-car gaming is not about borrowing content from another screen, it’s about designing experiences that could only exist inside the vehicle," said Niccolò Cappon, President &amp; CEO at SmashLabs. "With Cinemo and Dolby, we have built responsive, low-latency gameplay that leverages the cabin, its audio, and its interfaces to make every interaction more engaging and every journey more entertaining."

</p><p xmlns="http://www.w3.org/1999/xhtml">
The gaming experience is now ready for OEM evaluation. Live demonstrations will take place at gamescom 2026 in Cologne, Germany, hall 2.1, stand C-040. Demos can be booked in advance and further information is available <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fautomotive.cinemo.com%2Fproducts-and-services%2Fcinemo-gaming%2F&amp;esheet=54592877&amp;newsitemid=20260821307792&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=76ab61ed61129805d2c9155de930f842" shape="rect">here</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Cinemo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Cinemo is a global provider of innovative infotainment products designed to create seamless digital media experiences. Its portfolio features award-winning, fully integrated, system-agnostic solutions that combine low footprint with high performance and quality.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Founded in 2008, Cinemo provides world-leading digital media solutions for the highly demanding automotive market. Trusted by more than 40 market-leading OEMs and over 20 tier-1 suppliers, Cinemo has a strong track record of industry firsts.

</p><p xmlns="http://www.w3.org/1999/xhtml">
By leveraging its field-proven digital media, cloud, and AI technologies, Cinemo has expanded its range to create the first open cloud ecosystem that connects devices, content, and users.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Cinemo’s global team of innovative thinkers, representing over 40 nationalities, is dedicated to driving continuous growth and developing digital media solutions that create value for our customers and partners.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Further information is available at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.cinemo.com%2F&amp;esheet=54592877&amp;newsitemid=20260821307792&amp;lan=en-US&amp;anchor=www.cinemo.com&amp;index=2&amp;md5=eb87074abb09595b812d7dbd9e090708" shape="rect">www.cinemo.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About SmashLabs</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
SmashLabs is a gaming and technology company focused on creating immersive interactive experiences for next-generation infotainment platforms.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Founded with the vision of bringing gaming beyond traditional screens, SmashLabs develops experiences designed specifically for connected environments, combining gameplay, music, interaction and real-time immersion.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The company specializes in rhythm-driven and multiplayer experiences optimized for automotive and spatial computing environments, with a strong focus on seamless integration between software, audio, visuals and interactive systems. SmashLabs is currently developing Smashworld a universe of original music-based immersive games that can be also customized for OEMs.

</p><p xmlns="http://www.w3.org/1999/xhtml">
SmashLabs creates games and entertainment experiences that redefine how passengers engage with digital content inside software-defined vehicles.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Further information is available at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.smashlabs.io%2F&amp;esheet=54592877&amp;newsitemid=20260821307792&amp;lan=en-US&amp;anchor=www.smashlabs.io&amp;index=3&amp;md5=658dc1213284deb5103d091cdd98e703" shape="rect">www.smashlabs.io</a>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Dolby:</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4454828-1%26h%3D3850821718%26u%3Dhttps%253A%252F%252Fwww.dolby.com%252F%26a%3DDolby%2BLaboratories&amp;esheet=54592877&amp;newsitemid=20260821307792&amp;lan=en-US&amp;anchor=Dolby+Laboratories&amp;index=4&amp;md5=e87667a2c2c8716175b2fda9a46f64cc" shape="rect">Dolby Laboratories</a> (NYSE: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fdolby-and-audi-announce-partnership-to-integrate-dolby-atmos-302489023.html%23financial-modal&amp;esheet=54592877&amp;newsitemid=20260821307792&amp;lan=en-US&amp;anchor=DLB&amp;index=5&amp;md5=b7fe25b14c622836945e0c8599ccd44e" shape="rect">DLB</a>) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4454828-1%26h%3D3751588494%26u%3Dhttps%253A%252F%252Fwww.dolby.com%252Ftechnologies%252Fdolby-atmos%252F%26a%3DDolby%2BAtmos&amp;esheet=54592877&amp;newsitemid=20260821307792&amp;lan=en-US&amp;anchor=Dolby+Atmos&amp;index=6&amp;md5=30258d838d3dfb01cca8cb7af3b07600" shape="rect">Dolby Atmos</a>, <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4454828-1%26h%3D4020048669%26u%3Dhttps%253A%252F%252Fwww.dolby.com%252Ftechnologies%252Fdolby-vision%252F%26a%3DDolby%2BVision&amp;esheet=54592877&amp;newsitemid=20260821307792&amp;lan=en-US&amp;anchor=Dolby+Vision&amp;index=7&amp;md5=543db3e2a036501c900257dc4103f408" shape="rect">Dolby Vision</a>, <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4454828-1%26h%3D1569343605%26u%3Dhttps%253A%252F%252Fwww.dolby.com%252Fmovies-tv%252Fcinema%26a%3DDolby%2BCinema&amp;esheet=54592877&amp;newsitemid=20260821307792&amp;lan=en-US&amp;anchor=Dolby+Cinema&amp;index=8&amp;md5=ade38713867cbde1bc9e444312d9eef5" shape="rect">Dolby Cinema</a>, and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4454828-1%26h%3D2884406691%26u%3Dhttps%253A%252F%252Foptiview.dolby.com%252F%26a%3DDolby%2BOptiView&amp;esheet=54592877&amp;newsitemid=20260821307792&amp;lan=en-US&amp;anchor=Dolby+OptiView&amp;index=9&amp;md5=d9d52bb0a1b1d5768a0846395c1234c0" shape="rect">Dolby OptiView</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">Dolby, Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby OptiView and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories Licensing Corporation in the United States and/or other countries. Other trademarks are the property of their respective owners.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260821307792r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260821307792/en/" rel="nofollow">https://www.businesswire.com/news/home/20260821307792/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Martina Oerther, Marketing Director, <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:moerther@cinemo.com" shape="rect">moerther@cinemo.com</a>

</p>

Cinemo, Dolby, and SmashLabs Bring In-Car Immersive Gaming Experiences to the Next Level

Dolby Atmos powers immersive in-car gaming through Cinemo, SmashLabs collaboration

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;
&lt;i xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;The technology, sou...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Cinemo, Dolby Laboratories and SmashLabs unveiled a joint effort to embed immersive, music-led gaming into car cabins, linking SmashLabs titles with Cinemo&#039;s in-car APIs and Dolby Atmos audio. The system aims for real-time vehicle responses and synchronized cabin effects, with OEM evaluations and Gamescom 2026 demos signaling potential Atmos adoption in automotive infotainment.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Cinemo partners with Dolby Atmos and SmashLabs on in-car gaming.</li><li>Real-time cabin responses via Cinemo APIs with immersive Atmos audio.</li><li>OEM evaluation underway; live demos planned at Gamescom 2026.</li><li>Cinemo cites 40+ OEMs and 20+ Tier-1 suppliers.</li><li>Dolby Atmos, Vision, Cinema branding could spur automotive licensing.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Dolby Laboratories (DLB)</strong>: Atmos, Vision, and other Dolby technologies highlighted; potential automotive licensing expansion.</li><li><strong>Cinemo (—)</strong>: In-car infotainment provider; collaboration expands Atmos-enabled gaming within vehicles.</li><li><strong>SmashLabs (—)</strong>: Develops immersive automotive gaming experiences; participant in the joint initiative.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News — illustrates a strategic collaboration expanding Dolby’s Atmos footprint in automotive infotainment and signaling potential monetization via licensing and OEM deployments.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>OEM evaluation and potential auto partnerships could unlock Atmos licensing growth.</li><li>Gamescom 2026 demos may spur OEM interest and new deals.</li><li>Atmos branding in automotive could expand licensing revenue and customer touchpoints.</li><li>Cinemo&#039;s OEM/Tier-1 network suggests scalable Atmos upside in vehicles.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Gamescom 2026 in Cologne, Germany; demos at hall 2.1, stand C-040.</li><li>Cinemo says it serves 40+ OEMs and 20+ Tier-1 suppliers.</li><li>Cinemo founded in 2008; global provider of infotainment solutions.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish near-term for DLB as automotive Atmos adoption could lift licensing revenue over 6–12 months.</p>
  </section>
</section>


<article>
  <h2>Cinemo, Dolby, and SmashLabs Bring In-Car Immersive Gaming Experiences to the Next Level</h2>

  <p><em>The technology, sound, and gameplay to make the whole cabin part of the game</em></p>

  <p>Cinemo, a global leader and one-stop-shop provider for fully integrated, innovative multi-device in-car infotainment solutions, today announced a collaboration with <strong>Dolby Laboratories</strong> and <strong>SmashLabs</strong> to bring immersive, music-led gaming into the vehicle cabin, creating highly engaging entertainment experiences across a broad range of in-car moments, whether on the move, parked, or while charging. Dolby Laboratories is publicly traded under the ticker <strong>DLB</strong>.</p>

  <section aria-label="Collaboration details">
    <h3>How the Collaboration Works</h3>
    <p>Three technologies come together as SmashLabs’ games are integrated with Cinemo’s standardized In-Car Game APIs, translating in-game events into real-time vehicle responses. <em>Dolby Atmos</em><sup>®</sup> adds immersive audio that moves sound around the cabin, allowing passengers to perceive direction and distance as an integral part of the gameplay. The result is a responsive in-car experience that brings gameplay to life through synchronized sound, lighting, haptics and climate control - tailored to each vehicle model.</p>
  </section>

  <section aria-label="Key quotes">
    <h3>Industry Voices on In-Car Gaming Innovation</h3>
    <p><strong>Charly Lippoth</strong>, Director Partnerships at Cinemo, stated, "The car is becoming a space where technology creates moments people genuinely remember, see, hear and feel."</p>
    <p><strong>Niccolò Cappon</strong>, President &amp; CEO at SmashLabs, said, "The future of in-car gaming is not about borrowing content from another screen, it’s about designing experiences that could only exist inside the vehicle. With Cinemo and Dolby, we have built responsive, low-latency gameplay that leverages the cabin, its audio, and its interfaces to make every interaction more engaging and every journey more entertaining." </p>
  </section>

  <section aria-label="Availability and demonstrations">
    <h3>OEM Evaluation and Live Demonstrations</h3>
    <p>The gaming experience is now ready for OEM evaluation. Live demonstrations will take place at gamescom 2026 in Cologne, Germany, hall 2.1, stand C-040. Demos can be booked in advance and further information is available <a href="https://cts.businesswire.com/ct?id=smartlink&url=https%3A%2F%2Fautomotive.cinemo.com%2Fproducts-and-services%2Fcinemo-gaming%2F&esheet=54592877&newsitemid=20260821307792&lan=en-US&anchor=here&index=1&md5=76ab61ed61129805d2c9155de930f842" rel="nofollow">here</a>.</p>
  </section>

  <section aria-label="Key facts">
    <h3>Key Facts and Highlights</h3>
    <ul>
      <li>Collaboration among Cinemo, Dolby Laboratories (DLB), and SmashLabs to deliver immersive, music-led in-car gaming</li>
      <li>Integrated with SmashLabs’ games via Cinemo’s In-Car Game APIs</li>
      <li>Dolby Atmos<sup>®</sup> provides directional, immersive cabin audio</li>
      <li>OEM evaluation phase underway with demonstrations at <strong>gamescom 2026</strong> in Cologne, <strong>Germany</strong>, hall <strong>2.1</strong>, stand <strong>C-040</strong></li>
      <li>Dolby Laboratories ticker: <strong>DLB</strong></li>
      <li>Cinemo’s track record includes collaborations with more than <strong>40</strong> OEMs and over <strong>20</strong> tier-1 suppliers</li>
    </ul>
  </section>

  <section aria-label="Company profiles">
    <h3>About Cinemo</h3>
    <p>Cinemo is a global provider of innovative infotainment products designed to create seamless digital media experiences. Its portfolio features award-winning, fully integrated, system-agnostic solutions that combine low footprint with high performance and quality.</p>
    <p>Founded in 2008, Cinemo provides world-leading digital media solutions for the highly demanding automotive market. Trusted by more than <strong>40</strong> market-leading OEMs and over <strong>20</strong> tier-1 suppliers, Cinemo has a strong track record of industry firsts.</p>
    <p>By leveraging its field-proven digital media, cloud, and AI technologies, Cinemo has expanded its range to create the first open cloud ecosystem that connects devices, content, and users. Cinemo’s global team of innovative thinkers, representing over <strong>40</strong> nationalities, is dedicated to driving continuous growth and developing digital media solutions that create value for our customers and partners.</p>
    <p>Further information is available at <a href="https://www.cinemo.com" rel="nofollow">www.cinemo.com</a>.</p>
  </section>

  <section aria-label="About SmashLabs">
    <h3>About SmashLabs</h3>
    <p>SmashLabs is a gaming and technology company focused on creating immersive interactive experiences for next-generation infotainment platforms.</p>
    <p>Founded with the vision of bringing gaming beyond traditional screens, SmashLabs develops experiences designed specifically for connected environments, combining gameplay, music, interaction and real-time immersion.</p>
    <p>The company specializes in rhythm-driven and multiplayer experiences optimized for automotive and spatial computing environments, with a strong focus on seamless integration between software, audio, visuals and interactive systems. SmashLabs is currently developing Smashworld, a universe of original music-based immersive games that can be also customized for OEMs.</p>
    <p>SmashLabs creates games and entertainment experiences that redefine how passengers engage with digital content inside software-defined vehicles.</p>
    <p>Further information is available at <a href="https://www.smashlabs.io" rel="nofollow">www.smashlabs.io</a></p>
  </section>

  <section aria-label="About Dolby">
    <h3>About Dolby</h3>
    <p><a href="https://www.dolby.com" rel="nofollow">Dolby Laboratories</a> (NYSE: <strong>DLB</strong>) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like <a href="https://www.dolby.com/technologies/dolby-atmos/" rel="nofollow">Dolby Atmos</a>, <a href="https://www.dolby.com/technologies/dolby-vision/" rel="nofollow">Dolby Vision</a>, and other advanced audio technologies.</p>
  </section>
</article>

Cinemo, Dolby Laboratories and SmashLabs unveiled a joint effort to embed immersive, music-led gaming into car cabins, linking SmashLabs titles with Cinemo's in-car APIs and Dolby Atmos audio. The system aims for real-time vehicle responses and synchronized cabin effects, with OEM evaluations and Gamescom 2026 demos signaling potential Atmos adoption in automotive infotainment.

News insight

Cinemo, Dolby, and SmashLabs Bring In-Car Immersive Gaming Experiences to the Next Level

AI summary

Sentiment rationale

Key facts

Industry News