StockNews.AI

Coastal Joins Tata Consultancy Services (TCS) to Accelerate Salesforce-Led Transformation at Global Scale

StockNews.AI • 1 minute

CRMTCS
High Materiality7/10

Information

Palm Coast, FL, Jan. 14, 2026 (GLOBE NEWSWIRE) -- Coastal® (formerly known as Coastal Cloud), a lead...

Original source

AI Summary

Tata Consultancy Services has completed its acquisition of Coastal, enhancing its Salesforce expertise and AI capabilities. This integration is expected to accelerate TCS's strategy in becoming a leading AI-led technology services provider, with potential growth in customer engagement across various sectors.

Sentiment Rationale

The acquisition enhances TCS’s Salesforce capabilities, potentially increasing CRM's customer base and adoption. Similar past acquisitions within the tech sector generally lead to increased stock performance for key players.

Trading Thesis

CRM could see a long-term positive impact from TCS's enhanced capabilities to drive Salesforce growth.

Market-Moving

  • TCS's acquisition strengthens Salesforce implementation, potentially increasing CRM's market reach.
  • Increased competition from TCS could pressure CRM's market share.
  • Coastal's expertise may elevate Salesforce adoption rates among enterprises.
  • Enhanced AI capabilities could lead to higher client demand for Salesforce services.

Key Facts

  • Coastal acquired by Tata Consultancy Services to enhance Salesforce capabilities.
  • Coastal's team has over 3,091 Salesforce certifications.
  • Acquisition boosts TCS's AI-led transformation strategy.
  • Coastal operates under TCS brand, maintaining its culture.
  • TCS aims to be the largest AI-led technology services company.

Companies Mentioned

  • Tata Consultancy Services (TCS): Strengthened Salesforce capabilities could enhance CRM’s competitive landscape.
  • Salesforce (CRM): Increased implementation support from TCS could boost overall adoption rates.

Corporate Developments

This acquisition falls under 'Corporate Developments', as it reflects strategic alignment in the technology and consulting sector. It emphasizes the growing interplay between AI and CRM solutions, which could influence future market dynamics.

Coastal Partners with Tata Consultancy Services (TCS) to Enhance Salesforce Capabilities

Palm Coast, FL, Jan. 14, 2026 (GLOBE NEWSWIRE) — Coastal®, a prominent Salesforce, data, and AI consultancy, has successfully completed its acquisition by Tata Consultancy Services (TCS). As a global leader in IT services and digital transformation operating in 46 countries, TCS aims to enhance Coastal's capabilities and expand the reach of Salesforce-led transformations on a global scale.

Significance of the Acquisition for Coastal

This acquisition symbolizes a pivotal moment for Coastal, reinforcing its ability to provide comprehensive Salesforce and data-driven transformation. Despite this transition, Coastal intends to uphold its core values and customer-first approach that have defined the company since its inception in 2012.

  • Coastal's team consists of over 600 North American professionals.
  • Firm holds 3,091 certifications, including 442 across Agentforce, AI, and Snowflake.
  • Represented on six Salesforce Partner Advisory Boards.
  • Achieved a five-star customer satisfaction rating on AppExchange.
  • Developed numerous industry accelerators that enhance service delivery.

Statements from Leadership

Eric Berridge, CEO of Coastal, voiced the transformative nature of this partnership: “Coastal was built to be a trusted advisor to our clients, helping them thrive in a constantly evolving world.” Berridge emphasized that joining TCS will provide enhanced depth, velocity, and scalability, essential for assisting organizations in adapting to rapid technological changes.

Furthermore, Aarthi Subramanian, Chief Operating Officer of TCS, remarked on the acquisition's relevance: “This acquisition marks a pivotal milestone in advancing our global Salesforce capabilities and accelerating our AI-led transformation agenda.” This move aligns with TCS's vision of becoming the world’s largest AI-led Technology Services company.

Coastal's Future Under TCS

Following the acquisition, Coastal will continue to operate independently as a brand under the TCS umbrella. The collaboration is set to amplify TCS’s Salesforce engagements while delivering innovative solutions for a diverse array of industries.

For more information about Coastal and its services, please visit www.coastalcloud.us.

About TCS and Its Commitment to Innovation

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has established itself as a trusted digital transformation and technology partner worldwide, generating consolidated revenues of over US $30 billion for the fiscal year ending March 31, 2025. Since its founding in 1968, TCS has maintained high standards for innovation, engineering excellence, and customer satisfaction.

With a workforce spanning across 55 countries and 202 service delivery centers, TCS has developed long-standing relationships with key clients, navigating through multiple technology cycles from mainframes to artificial intelligence.

Related News