Columbia Sportswear sues Columbia University over merch in latest legal battle for Ivy

1. Columbia Sportswear sued Columbia University for trademark infringement. 2. The university allegedly violated a prior agreement concerning merchandise branding. 3. The lawsuit claims confusion over the similar name and colors harms the brand. 4. Columbia Sportswear seeks damages and cessation of unlawful merchandise sales. 5. The university faces financial pressures from a large federal settlement.