
The Boston-based children&#39;s nonprofit replaced spreadsheets and cold calls with data-driven prospecting, reaching more potential corporate donors in its first year on ZoomInfo than ever before in the

<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The Boston-based children&#39;s nonprofit replaced spreadsheets and cold calls with data-driven prospecting, reaching more potential corporate donors in its first year on ZoomInfo than ever before in the organization&#39;s history.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that Cradles to Crayons, a nonprofit that provides clothing and everyday essentials to children living in poverty, rebuilt its corporate fundraising on verified company and contact data and, in its first year using ZoomInfo, shared its mission with more people than ever before in the organization&#39;s history, according to the organization.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Cradles to Crayons provides clothing, shoes, and everyday essentials to children from birth through age 12 who are experiencing homelessness or living in low-income families. Founded in Boston in 2002, it now runs programs there and in Philadelphia and Chicago. Like every nonprofit, it runs on donations, and it competes hard for them. Before ZoomInfo, the team hunted for corporate partners by hand. It worked out of Excel spreadsheets, made cold calls, and hoped a volunteer happened to know someone at a company worth approaching. Its prospect data came from free lists and scattered corners of the internet.

</p><p xmlns="http://www.w3.org/1999/xhtml">
That guesswork carried a real cost. The competition for donor dollars is fierce, and every hour a small team spends chasing a contact who may not exist is an hour not spent getting coats, shoes, and school supplies to the children the organization serves. The old approach also capped how far the mission could travel. A team can only make so many cold calls to the wrong people before the pipeline stops growing.

</p><p xmlns="http://www.w3.org/1999/xhtml">
With ZoomInfo, the work changed shape. Instead of guessing which companies might give, the team could filter for businesses that run corporate philanthropy and giving programs, then reach the people inside them who decide where that money goes. Verified phone numbers and email addresses meant fewer dead ends and more live conversations. Automated, sequenced outreach replaced the one-by-one manual work, so a lean development team could cover far more ground without adding headcount.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The organization describes its first year on ZoomInfo as record-breaking for engagement. It reports sharing the mission of its work with more people than ever before in its history, and it credits the platform with transforming its donor pipeline. Cradles to Crayons got there not by hiring a bigger team, but by pointing a small one at the right companies with accurate data behind every outreach.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The mission has not changed since 2002: turn the compassion of donors into coats, shoes, and supplies for children who need them. What changed is how many companies the organization can bring into that work, and how quickly. With prospecting that runs on data instead of luck, a small nonprofit competing against far larger ones can keep widening the base of corporate partners that funds its cause.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54576595&amp;newsitemid=20260724249711&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=430a321d5705bf8db8e95e23d8ee0dbb" shape="rect">zoominfo.com</a></b>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260724249711r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260724249711/en/" rel="nofollow">https://www.businesswire.com/news/home/20260724249711/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

Cradles to Crayons Transforms Its Corporate Donor Pipeline with ZoomInfo

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<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>The Boston-based children&amp;#39;s nonprofit replaced spreadsheets and cold calls with data-driven prospecting, reaching more potential corporate donors in its first year on ZoomInfo than ever before in the</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>ZoomInfo&#039;s GTM platform enabled Cradles to Crayons to overhaul corporate fundraising by using verified data, replacing manual searches. In its first year, the nonprofit achieved record engagement and expanded its donor reach without hiring new staff, illustrating potential GTM leverage for smaller organizations.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>ZoomInfo helps Cradles to Crayons replace spreadsheets with data-driven prospecting.</li><li>First year on ZoomInfo delivered record engagement and broader donor reach.</li><li>Verified data targets corporate philanthropy partners, improving outreach efficiency.</li><li>Small nonprofit scaled impact without adding headcount.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>ZoomInfo (GTM)</strong>: All-in-one AI GTM platform; the case study demonstrates nonprofit adoption and potential vertical expansion.</li><li><strong>Cradles to Crayons</strong>: Boston-based nonprofit; leveraged ZoomInfo for data-driven fundraising and broader donor outreach.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News: illustrates real-world GTM data quality and automation adoption, reinforcing demand for ZoomInfo&#039;s platform beyond traditional sales teams.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Case study highlights data-quality and automation as critical GTM inputs.</li><li>Positive nonprofit traction may boost ZoomInfo&#039;s enterprise/SMB perceived value.</li><li>Nonprofit vertical expansion could widen total addressable market for ZoomInfo.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Cradles to Crayons founded in 2002.</li><li>First year on ZoomInfo yielded record engagement.</li><li>ZoomInfo data platform includes 100M+ companies, 500M+ contacts, billions of signals.</li><li>Cradles to Crayons operates in Boston, Philadelphia, Chicago.</li><li>Automation and validated data replaced manual outreach and Excel-led work.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Data-driven GTM adoption could drive near-term upside for ZoomInfo as nonprofit traction expands over the next 6–12 months.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The Boston-based children&#39;s nonprofit replaced spreadsheets and cold calls with data-driven prospecting, reaching more potential corporate donors in its first year on ZoomInfo than ever before in the organization&#39;s history.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that Cradles to Crayons, a nonprofit that provides clothing and everyday essentials to children living in poverty, rebuilt its corporate fundraising on verified company and contact data and, in its first year using ZoomInfo, shared its mission with more people than ever before in the organization&#39;s history, according to the organization.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Cradles to Crayons provides clothing, shoes, and everyday essentials to children from birth through age 12 who are experiencing homelessness or living in low-income families. Founded in Boston in 2002, it now runs programs there and in Philadelphia and Chicago. Like every nonprofit, it runs on donations, and it competes hard for them. Before ZoomInfo, the team hunted for corporate partners by hand. It worked out of Excel spreadsheets, made cold calls, and hoped a volunteer happened to know someone at a company worth approaching. Its prospect data came from free lists and scattered corners of the internet.

</p><p xmlns="http://www.w3.org/1999/xhtml">
That guesswork carried a real cost. The competition for donor dollars is fierce, and every hour a small team spends chasing a contact who may not exist is an hour not spent getting coats, shoes, and school supplies to the children the organization serves. The old approach also capped how far the mission could travel. A team can only make so many cold calls to the wrong people before the pipeline stops growing.

</p><p xmlns="http://www.w3.org/1999/xhtml">
With ZoomInfo, the work changed shape. Instead of guessing which companies might give, the team could filter for businesses that run corporate philanthropy and giving programs, then reach the people inside them who decide where that money goes. Verified phone numbers and email addresses meant fewer dead ends and more live conversations. Automated, sequenced outreach replaced the one-by-one manual work, so a lean development team could cover far more ground without adding headcount.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The organization describes its first year on ZoomInfo as record-breaking for engagement. It reports sharing the mission of its work with more people than ever before in its history, and it credits the platform with transforming its donor pipeline. Cradles to Crayons got there not by hiring a bigger team, but by pointing a small one at the right companies with accurate data behind every outreach.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The mission has not changed since 2002: turn the compassion of donors into coats, shoes, and supplies for children who need them. What changed is how many companies the organization can bring into that work, and how quickly. With prospecting that runs on data instead of luck, a small nonprofit competing against far larger ones can keep widening the base of corporate partners that funds its cause.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54576595&amp;newsitemid=20260724249711&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=430a321d5705bf8db8e95e23d8ee0dbb" shape="rect">zoominfo.com</a></b>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260724249711r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260724249711/en/" rel="nofollow">https://www.businesswire.com/news/home/20260724249711/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

ZoomInfo's GTM platform enabled Cradles to Crayons to overhaul corporate fundraising by using verified data, replacing manual searches. In its first year, the nonprofit achieved record engagement and expanded its donor reach without hiring new staff, illustrating potential GTM leverage for smaller organizations.

News insight

Cradles to Crayons Transforms Its Corporate Donor Pipeline with ZoomInfo

AI summary

Sentiment rationale

Key facts

Industry News