Toronto, ON, July  28, 2026  (GLOBE NEWSWIRE) -- Days Inns - Canada is back in the country music spotlight, returning for a second year as the Official Economy Hotel Partner of the Boots and Hearts Music Festival,

Days Inn Continues Its Country Music Journey: Back for Round Two at Boots and Hearts, and Riding West for the Festival's First-Ever Edmonton Debut

Days Inn Canada Expands Boots and Hearts Partnership, Adds Edmonton Western Debut

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Toronto, ON, July  28, 2026  (GLOBE NEWSWIRE) -- Days Inns - Canada is back in the country music spotlight, returning for a second year as the Official Economy Hotel Partner of the Boots and Hearts Music Festival,</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Days Inns - Canada maintains its role as Official Economy Hotel Partner for Boots and Hearts, with Boots and Hearts West launching in Edmonton on Aug 28-29, 2026. The deal broadens Wyndham&#039;s Canadian visibility via Days Inn properties and festival activations, potentially boosting near-term stays and Wyndham Rewards engagement during peak travel periods.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Days Inn - Canada returns as Boots and Hearts partner. Expands to Edmonton.</li><li>WH brands Days Inn by Wyndham. Reinforces Wyndham Rewards exposure.</li><li>Edmonton festival West debut expands Western Canada market presence.</li><li>Activation space by T1 Agency enhances festival-related Days Inn experiences.</li><li>Festival dates: Aug 7-9, 2026 in Ontario; Aug 28-29 in Edmonton.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Wyndham Hotels &amp; Resorts (WH)</strong>: Parent company; benefits from Days Inn partnership and expanded Canadian exposure.</li><li><strong>Days Inns - Canada (N/A)</strong>: Key partner brand within Realstar Hospitality; drives festival-driven demand for WH.</li><li><strong>Republic Live (N/A)</strong>: Festival promoter of Boots and Hearts; expansion to Edmonton supports WH-related travel demand.</li><li><strong>T1 Agency (N/A)</strong>: Activation partner; enhances brand experiences at Boots and Hearts events.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. It reflects a strategic marketing partnership and geographic expansion for WH’s Canadian footprint, with modest near-term earnings impact but potential longer-term brand and demand benefits if festival-driven travel sustains occupancy.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Edmonton expansion could lift demand at WH properties in Western Canada.</li><li>Festival-driven stays may boost Wyndham Rewards signups and loyalty engagement.</li><li>Publicity around Days Inn-WH partnership could lift brand visibility in Canada.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Boots and Hearts dates: Aug 7-9, 2026, Burl&#039;s Creek, Ontario.</li><li>Boots and Hearts West dates: Aug 28-29, 2026, Edmonton, Alberta.</li><li>Days Inns Canada: 105 properties, 8,515 rooms.</li><li>Days Inn by Wyndham is part of Wyndham Hotels &amp; Resorts (NYSE: WH).</li><li>Wyndham Rewards points earned on qualified stays.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Near-term upside for WH from Canada festival tourism; monitor 2H26 occupancy and loyalty program uptake.</p>
  </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p>Toronto, ON, July  28, 2026  (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=cXN5O_1DXFF9y7eYKsoCQzrN-x0E8__MqzplJDoTvMvzg56NAv9dgahLX8Xw2pkDsqez_9Dz1eJDXTSD9pL-bMzqzd1y9-FCD62_cJQp9vbInkFoyqHqqV2YUdT8Eyws" rel="nofollow" target="_blank">Days Inns - Canada</a> is back in the country music spotlight, returning for a second year as the Official Economy Hotel Partner of the <a href="https://www.globenewswire.com/Tracker?data=w1ahLOf6Aib4p6WynRk7OEN6fuA13TfMUkiJrQATAn4H9dnE3tsJM5ZqcXoHENAsiewAcaNcdYrJDF40aD9X1iQ75VgVIDiMrg-AaWYBVzEsbzIyaenJKfGDLIVaq8en" rel="nofollow" target="_blank">Boots and Hearts Music Festival</a>, taking place August 7–9, 2026, at Burl&#39;s Creek Event Grounds near Barrie, Ontario. This year, the brand is expanding its presence even further, joining <a href="https://www.globenewswire.com/Tracker?data=w1ahLOf6Aib4p6WynRk7ODSLH7hMimQLgQLc4_I_Nbs0BtoBuN0cc06sgZDS4qCNdUklgv-b25_Ki2SQjDnGvJIOuzGmBX761nFDabm3u8g=" rel="nofollow" target="_blank">Boots and Hearts West</a> for Republic Live&#39;s first-ever expansion into Edmonton, Alberta, taking place August 28–29, 2026.</p>      <p>Following a successful debut partnership in 2025, Days Inn&#39;s return to Boots and Hearts represents a deeper commitment to Canada&#39;s country music community — connecting fans from the campgrounds of Burl&#39;s Creek to the brand-new stages of Edmonton.</p>      <p>Boots and Hearts West brings Republic Live&#39;s signature blend of live music and community to Western Canada, placing Days Inn at the centre of one of the summer&#39;s most anticipated new festival experiences.</p>      <p>&#34;Boots and Hearts fans are exactly the audience Days Inn was built for: practical, experience-driven, and always looking to make the most of their trip,&#34; said Ally Wesson, Vice President of Marketing at Days Inns - Canada. &#34;Building on the success of last year, and expanding into Edmonton for the festival&#39;s first-ever western debut, lets us bring that same great-value, welcoming experience to a whole new community of travelling festivalgoers across the country.&#34;</p>      <p>As the Official Economy Hotel Partner at both events, Days Inn is helping fans enjoy comfortable, reliable stays at a great value, so they can spend less on lodging and more on making memories.</p>      <p>&#34;We&#39;re thrilled to welcome Days Inns - Canada back for another year at Boots and Hearts, and even more excited to have them along as we take the festival west for the very first time,&#34; said Eva Dunford, Co-Founder of Republic Live. &#34;Days Inn got it from day one, and having a partner who believes in what we&#39;re building in Edmonton means everything as we kick off this next chapter.&#34;</p>      <p>This summer, Days Inn is elevating its festival presence with an immersive activation space designed by <a href="https://www.globenewswire.com/Tracker?data=2qRF8vBXMigKsqId_W4T2AVUgNj1WzPXtMRdW86eBf9WFX1ZMVRLw3RL6f5DsdrpsUOFnVZc5lfwRPwo0OvbRQ==" rel="nofollow" target="_blank">T1 Agency</a>, a full-stack sponsorship and experiential marketing agency known for building culturally connected brand experiences. Fans at both festivals can expect interactive experiences, standout photo ops, and surprise-and-delight moments that bring the Days Inn brand promise of comfort, value and connection to life.</p>      <p><b>Making Every Stay More Rewarding</b></p>      <p>Whether it&#39;s festival season or everyday travel, Days Inn locations across Canada deliver unbeatable value without sacrificing comfort. Guests earn <a href="https://www.globenewswire.com/Tracker?data=7y69pdjYcJR0pV3B4EZedOPa0RR8Si85GQn6Y12w77toULXUwg7DA4n8lD4GF4e3xsVDDrv45KczuhcEJ4K3xTo_9JZcIpPHhFo3sXBIzXyhXskuQ8KHwNodio7jl22s" rel="nofollow" target="_blank">Wyndham Rewards</a> points on qualified stays, redeemable for free nights and exclusive perks at thousands of hotels around the world. </p>      <p>With free Wi-Fi, complimentary breakfast options, family-friendly perks, and pools at select locations, your next great escape starts with Days Inn. For more information, visit <a href="https://www.globenewswire.com/Tracker?data=AMOzQYo0WUX6biGeMgEDXY6i9kd_D2BhjB3s9i5uq3mKsJeDjaP_43ajaGGxi6gcv24xeRakb489AzjMCh4XHk5Cj0L0dFsvdY64sAbvX05wD-uXvDQeTvX6lJJ3BO-J" rel="nofollow" target="_blank">daysinn.ca</a>.</p>       <p><b>About Days Inns - Canada</b><br></br>Part of Realstar Hospitality, Days Inns Canada is one of the country&#39;s leading hotel chains with over 105 independently owned and operated properties and over 8,515 rooms. Its franchises cover a wide range of urban, airport and resort properties in primary and secondary markets across Canada. Every Days Inn by Wyndham in Canada participates in the Wyndham Rewards guest reward program. Part of Wyndham Hotels &amp; Resorts (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/WH">WH</a>), Days Inn by Wyndham is a globally recognized hotel brand with over 1,600 properties across 23 countries. Wyndham Hotels &amp; Resorts is the world&#39;s largest hotel franchising company by number of properties with approximately 8,900 hotels across nearly 95 countries on six continents. For more information about Days Inns Canada, to make an online hotel reservation, to become a Wyndham Rewards member or to learn more about the elevated health and safety protocols with the <a href="https://www.globenewswire.com/Tracker?data=MsgUjy7YoNkTeHW2SFPgWSlZUrn22gJnBEHuuQy0oTuiq2Cm6XiCE7wpUVT-xXlyp3-crtZ1nS0pxuiYtkxZx3OgrmjhwYpAVtYgL1kcBOVZRoe0L7O9V_rQ2XcY6E71" rel="nofollow" target="_blank">Count on Us </a>program, visit <a href="https://www.globenewswire.com/Tracker?data=AMOzQYo0WUX6biGeMgEDXbJSeQr0QXtHHQJc4U97xUXRKCXg6vvhejccbSLw1kUdXxeYehegTTXIzmChmKvcSQ==" rel="nofollow" target="_blank">daysinn.ca</a> or call the bilingual reservations hotline at 1 800 DAYS INN (1-800-329-7466). Like us on <a href="https://www.globenewswire.com/Tracker?data=XynQyt83TBBWhDJulLESXgeGykuEMTa5cxII042XC-8spqbQ8sput0cEYwaXcHyjem_XEzFBhYkJt2OmM84xcl8ZSS5cDdnQ77iGpqAJ9hE=" rel="nofollow" target="_blank">Facebook</a>, follow us on <a href="https://www.globenewswire.com/Tracker?data=q2ddtAvVHwP17jOgY1j4hOboHCKpavN6L9sU32b19drNx9_vn23C3sWHF_Pie5f_DdwaGWeRa_3xz9eJ4XOPpA==" rel="nofollow" target="_blank">X</a>, and follow us on <a href="https://www.globenewswire.com/Tracker?data=TAIuqSNCRHoXla_J5qPZG5E5SZESCFJQrsg8nxTHW2DOslM3iVS8rVlL5tJNfp8H4hdSQQP6LcharwnfvbZ0Tg7uYb3T5O7lAANyAwRntjQ=" rel="nofollow" target="_blank">Instagram</a>.</p>       <p><b>About Republic Live</b><br></br>Founded in 2011, Republic Live is a privately-owned, internationally acclaimed, multi-award winning, Canadian live entertainment company. Republic Live takes pride in creating world-class, time of your life experiences and works with a multitude of partners on a variety of platforms to create unique experiences for fans, artists, industry partners and sponsors. Republic Live&#39;s flagship event is Boots and Hearts Music Festival, Canada&#39;s largest camping and country music festival held annually at Burl&#39;s Creek Event Grounds in Oro-Medonte, Ontario. </p>       <p><b>About Burl&#39;s Creek Event Grounds</b><br></br>Burl&#39;s Creek is Canada&#39;s largest outdoor event venue, with the capacity for more than 100,000 people and 45,000 campers. Spread over nearly 600 acres of pristinely landscaped grounds, featuring multiple natural amphitheatres and forested performance areas, Burl&#39;s Creek has played host to many of the biggest names in entertainment including The Rolling Stones, Nickelback, Neil Young, Tim McGraw, Sam Smith, Kendrick Lamar, The Killers and many more. For more information, please visit <a href="https://www.globenewswire.com/Tracker?data=s6Vwgu5C2GHlwliS9iz_kH0rKtgeM9eryvMABNrd0vjKdnmTjov2j7Qa-tu7WjrSmYAiEEG0YBHJ1RHBWTUQLsVHtq3Wg6V4S7cYcVX4YVE=" rel="nofollow" target="_blank">www.burlscreek.com</a>.</p>       <p><b>About T1 Agency</b><br></br>T1 is a full-stack sponsorship and experiences agency focused on creating impactful partnerships and community-driven activations. Founded in 1994 and headquartered in Toronto, the agency specializes in sponsorship strategy and consulting, partnership negotiations, experiential marketing, and digital amplification to connect brands with individuals across sports, gaming, and non-profit sectors. T1 also propels the sponsorship industry forward through proprietary platforms including SponsorshipX and the Canadian Sponsorship Landscape Study (CSLS). For more information, visit <a href="https://www.globenewswire.com/Tracker?data=WnzlQ2WlhpdPpL0AbfwHrgKhEquepOSh7ayqQms_ctmEUqARAZ2tSwcWbXGyYwCpDH2lITUi4SVJc-Z6eH-at3nAjWWxgK_MR_4arFoYjOk=" rel="nofollow" target="_blank">The T1 Agency</a>.</p>    <p id="gnw_attachments_section-header">
    <strong>Attachments</strong>
</p>
<ul id="gnw_attachments_section-items">
            <li>
        <a target="_blank" href="https://ml.globenewswire.com/Resource/Download/9d668ff4-c427-45c6-9777-edc940be2027">Your Festival Stay Starts Here</a>
      </li>
            <li>
        <a target="_blank" href="https://ml.globenewswire.com/Resource/Download/bc3371ae-efac-437b-9b25-07ceaf72b854">Photo courtesy of Boots and Hearts</a>
      </li>
      </ul>
<img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTc2Nzk2NCM3NzIyNzExIzIwOTg3ODc="></img> <br></br><img alt="" src="https://ml.globenewswire.com/media/MDliM2U1NGMtZTdlNC00NDY3LTg1MjktMmI5NWU1YTNmYWE0LTExMTAzNTgtMjAyNi0wNy0yOC1lbg==/tiny/Days-Inns-Canada.png" referrerpolicy="no-referrer-when-downgrade"></img><pre>Melissa Stober
Days Inns - Canada
melissa.stober@realstarhospitality.com
</pre>

Days Inns - Canada maintains its role as Official Economy Hotel Partner for Boots and Hearts, with Boots and Hearts West launching in Edmonton on Aug 28-29, 2026. The deal broadens Wyndham's Canadian visibility via Days Inn properties and festival activations, potentially boosting near-term stays and Wyndham Rewards engagement during peak travel periods.

News insight

Days Inn Continues Its Country Music Journey: Back for Round Two at Boots and Hearts, and Riding West for the Festival's First-Ever Edmonton Debut

AI summary

Sentiment rationale

Key facts

Corporate Developments