
First Time in the Company&#39;s History an Insider Has Purchased Shares in the Open Market


DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that its CEO, Hil Davis,

<p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">First Time in the Company's History an Insider Has Purchased Shares in the Open Market</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">DBGI Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/DBGI">DBGI</a>) </b>a publicly traded company specializing in eCommerce and fashion today announced that its CEO, Hil Davis, purchased shares in the open market.

</p><p xmlns="http://www.w3.org/1999/xhtml">
This marks the first time in the Company's history that any insiders have purchased shares in the open market.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The purchases, which occurred June 1, 2026, demonstrate Davis's strong alignment with shareholders and a deep conviction in the company's fundamentals, strategic direction, and future growth prospects.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"This investment reflects my absolute belief in both our short and long-term vision and value," said Hil Davis, CEO of Digital Brands Group. "We are executing aggressively on our growth strategy, driving revenue, and accelerating our path to profitability in the second half of this year. My focus remains entirely on delivering outsized value to our shareholders."

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Digital Brands Group</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer&#39;s &#34;closet share&#34; by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">Forward-looking Statements</i></b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Certain statements included in this release are &#34;forward-looking statements&#34; within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as "will," "anticipate," "estimate," "expect," "should," and "may" and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG's plans, objectives, projections and expectations relating to DBG's operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG's customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG's response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG's ability to implement its business strategy; DBG's ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG's and its vendors' ability to maintain the strength and security of information technology systems; the risk that DBG's facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG's ability to properly collect, use, manage and secure consumer and employee data; stability of DBG's manufacturing facilities and foreign suppliers; continued use by DBG's suppliers of ethical business practices; DBG's ability to accurately forecast demand for products; continuity of members of DBG's management; DBG's ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG's ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG&#39;s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG's financial results is included from time to time in DBG's public reports filed with the SEC, including DBG's Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260603455624r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260603455624/en/" rel="nofollow">https://www.businesswire.com/news/home/20260603455624/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Digital Brands Group, Inc. Company Contact
<br xmlns="http://www.w3.org/1999/xhtml"></br><b xmlns="http://www.w3.org/1999/xhtml">Hil Davis</b>, CEO
<br xmlns="http://www.w3.org/1999/xhtml"></br>Email: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:invest@digitalbrandsgroup.co" shape="rect">invest@digitalbrandsgroup.co</a>

</p>

DBGI

DBGI CEO Hil Davis Demonstrates Short and Long-Term Confidence with Strategic Open Market Share Purchases

DBGI CEO’s Open-Market Buy Signals Insider Confidence in Growth Plan

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>First Time in the Company&amp;#39;s History an Insider Has Purchased Shares in the Open Market


DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that its CEO, Hil Davis,</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>DBGI disclosed that its CEO Hil Davis purchased shares in the open market on June 1, 2026, marking the first insider buying in the company&#039;s history. The move underscores management&#039;s confidence in its growth plan, including accelerating revenue and nearing profitability in H2. Investors may view this as a potential catalyst for sentiment and early-stage upside, especially if buying continues.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>DBGI reports first-ever open-market insider buy by CEO Hil Davis. June 1, 2026.</li><li>First insider purchase in DBG history signals alignment with shareholders.</li><li>CEO cites growth plan and near-term profitability in H2.</li><li>DBG emphasizes digitally native, DTC/wholesale model and data-driven targeting.</li><li>Forward-looking statements caution about risks; no obligation to update.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Digital Brands Group, Inc. (DBGI)</strong>: CEO open-market buy; potential sentiment catalyst.</li><li><strong>Hil Davis (N/A)</strong>: CEO&#039;s stake signals alignment with shareholders and conviction.</li></ul>
  </section>

  <section data-block="category">
    <h3>Insiders</h3>
    <p>Category: Insiders. The article centers on the CEO&#039;s open-market purchase, a classic sentiment and potential near-term catalyst for a small-cap like DBGI.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Open-market insider buying could lift sentiment and near-term volatility.</li><li>If additional insider buys do not materialize, momentum may fade.</li><li>Timing aligns with the company&#039;s expected profitability path in H2.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>CEO Hil Davis purchased shares on June 1, 2026.</li><li>First-ever open-market insider purchase in DBG history.</li><li>Company aims for profitability in the second half of 2026.</li><li>DBG operates a direct-to-consumer and wholesale apparel model.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Near-term upside potential for DBGI if the insider purchase inspires follow-on buying and confidence in profitability progress over the next 2–3 quarters.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">First Time in the Company's History an Insider Has Purchased Shares in the Open Market</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">DBGI Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/DBGI">DBGI</a>) </b>a publicly traded company specializing in eCommerce and fashion today announced that its CEO, Hil Davis, purchased shares in the open market.

</p><p xmlns="http://www.w3.org/1999/xhtml">
This marks the first time in the Company's history that any insiders have purchased shares in the open market.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The purchases, which occurred June 1, 2026, demonstrate Davis's strong alignment with shareholders and a deep conviction in the company's fundamentals, strategic direction, and future growth prospects.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"This investment reflects my absolute belief in both our short and long-term vision and value," said Hil Davis, CEO of Digital Brands Group. "We are executing aggressively on our growth strategy, driving revenue, and accelerating our path to profitability in the second half of this year. My focus remains entirely on delivering outsized value to our shareholders."

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Digital Brands Group</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer&#39;s &#34;closet share&#34; by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">Forward-looking Statements</i></b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Certain statements included in this release are &#34;forward-looking statements&#34; within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as "will," "anticipate," "estimate," "expect," "should," and "may" and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG's plans, objectives, projections and expectations relating to DBG's operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG's customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG's response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG's ability to implement its business strategy; DBG's ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG's and its vendors' ability to maintain the strength and security of information technology systems; the risk that DBG's facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG's ability to properly collect, use, manage and secure consumer and employee data; stability of DBG's manufacturing facilities and foreign suppliers; continued use by DBG's suppliers of ethical business practices; DBG's ability to accurately forecast demand for products; continuity of members of DBG's management; DBG's ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG's ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG&#39;s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG's financial results is included from time to time in DBG's public reports filed with the SEC, including DBG's Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260603455624r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260603455624/en/" rel="nofollow">https://www.businesswire.com/news/home/20260603455624/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Digital Brands Group, Inc. Company Contact
<br xmlns="http://www.w3.org/1999/xhtml"></br><b xmlns="http://www.w3.org/1999/xhtml">Hil Davis</b>, CEO
<br xmlns="http://www.w3.org/1999/xhtml"></br>Email: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:invest@digitalbrandsgroup.co" shape="rect">invest@digitalbrandsgroup.co</a>

</p>

DBGI disclosed that its CEO Hil Davis purchased shares in the open market on June 1, 2026, marking the first insider buying in the company's history. The move underscores management's confidence in its growth plan, including accelerating revenue and nearing profitability in H2. Investors may view this as a potential catalyst for sentiment and early-stage upside, especially if buying continues.

DBGI CEO Hil Davis Demonstrates Short and Long-Term Confidence with Strategic Open Market Share Purchases

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Insiders

Related News