
Texas-based automotive finance provider brings mobile and agent-assisted consumer collections onto PSQ Payments


PSQ Holdings, Inc. (NYSE:PSQH) (&#34;PublicSquare&#34; or the &#34;Company&#34;) a payments and

<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Texas-based automotive finance provider brings mobile and agent-assisted consumer collections onto PSQ Payments</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
PSQ Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PSQH">PSQH</a>) (&#34;PublicSquare&#34; or the &#34;Company&#34;) a payments and financial infrastructure company delivering modern financial infrastructure to industries underserved by traditional banking institutions, today announced that Dealer Cash, LLC (&#34;Dealer Cash&#34;), a Texas-based provider of collateral protection insurance and consumer lending services to automotive dealerships, has selected PSQ Payments as its payment processing partner.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Dealer Cash will process consumer payments through its mobile application and agent-assisted web collections using the PSQ Payments backbone. The company works with more than 100 automotive dealerships, providing risk-management products and servicing consumer accounts end-to-end.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;Dealer Cash operates in a segment where payments are genuinely complicated, with multiple products, multiple parties, and a need to ensure that payments are processed in line with the complex environment confronting this unique business,&#34; said Dusty Wunderlich, Chairman and Chief Executive Officer of PSQ Holdings. &#34;Complexity is where we compete. It&#39;s why merchants in specialized verticals continue to choose us. Expansion into new, underserved payments verticals like this one will only continue our progress towards its goal of achieving positive operating cash flow in 2027.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;We needed a processor that understood our business rather than one that would treat us as an exception,&#34; said Brian Baker, founder of Dealer Cash. &#34;PSQ Payments ensured our implementation was seamless, and our customers now have a payment experience that works on their phone or with an agent on the line.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
The companies have identified additional opportunities to extend the relationship across Dealer Cash&#39;s affiliated businesses.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Dealer Cash</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Dealer Cash, LLC, doing business as Dealer Cash, is a Texas-based provider of collateral protection insurance and consumer lending services to automotive dealerships.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About PSQ Holdings, Inc.</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
PSQ Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PSQH">PSQH</a>) is a payments and financial infrastructure company. We build and operate financial infrastructure in highly regulated environments for industries underserved by traditional financial institutions, including businesses, campaigns, and nonprofits that depend on reliable, compliant payment solutions. Credova is the Company&#39;s payments and consumer credit platform.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Cautionary Statement Regarding Forward-Looking Statements</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Statements contained in this release regarding matters that are not historical or current facts, such as statements relating to the Company&#39;s future business strategy, the anticipated benefits of the Company&#39;s relationship with Dealer Cash, expected merchant adoption, transaction volume, operating leverage, the potential expansion of the relationship across Dealer Cash&#39;s affiliated businesses, and the Company&#39;s path to positive operating cash flow in 2027, are &#34;forward-looking statements&#34; within the meaning of The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties, and other factors which may cause the results of the Company to be materially different than those expressed or implied in such statements. Certain of these risk factors and others are described in the &#34;Risk Factors&#34; section within reports filed by the Company with the Securities and Exchange Commission. Other unknown or unpredictable factors could also have material adverse effects on the Company&#39;s future results. The forward-looking statements included in this release are made only as of the date hereof. The Company cannot guarantee future results, levels of activity, performance, or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, the Company expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260814767994r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260814767994/en/" rel="nofollow">https://www.businesswire.com/news/home/20260814767994/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Investors Contact:
<br xmlns="http://www.w3.org/1999/xhtml"></br></b><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:investment@publicsq.com" shape="rect">investment@publicsq.com</a>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media Contact:
<br xmlns="http://www.w3.org/1999/xhtml"></br></b><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:pr@publicsq.com" shape="rect">pr@publicsq.com</a>

</p>

PSQH

Dealer Cash Selects PSQ Payments to Power Consumer Payment Processing

PSQH signs Dealer Cash as payments partner, expanding vertical payments

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Texas-based automotive finance provider brings mobile and agent-assisted consumer collections onto PSQ Payments


PSQ Holdings, Inc. (NYSE:PSQH) (&amp;#34;PublicSquare&amp;#34; or the &amp;#34;Company&amp;#34;) a payments and</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>PSQ Holdings said Dealer Cash will process payments via PSQ Payments across mobile and agent-assisted channels, extending to 100+ auto dealerships. The deal advances PSQH&#039;s goal of positive operating cash flow by 2027 as it expands into specialized payments verticals.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>PSQH to power Dealer Cash’s mobile and agent-assisted collections.</li><li>Dealer Cash operates with 100+ automotive dealerships.</li><li>Expansion into underserved payments verticals aims to reach positive cash flow in 2027.</li><li>Deal Cash cites seamless implementation and improved payment experience.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>PSQ Holdings, Inc. (PSQH)</strong>: Announces Dealer Cash adoption of PSQ Payments; potential revenue/volume uplift.</li><li><strong>Dealer Cash, LLC (N/A)</strong>: Texas-based auto finance provider; will route payments through PSQ Payments.</li><li><strong>Credova (N/A)</strong>: PSQ&#039;s payments and consumer credit platform referenced; potential integration impact.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. This press release highlights a strategic customer win for PSQH, signaling diversification into automotive payments and potential improvement in cash-flow trajectory if the deal scales.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>New customer win broadens PSQH revenue with automotive vertical.</li><li>Dealer Cash serves 100+ dealerships; potential for higher PSQ Payments volume.</li><li>Path to positive operating cash flow by 2027 could lift valuation.</li><li>Forward-looking guidance introduces execution risk; monitor milestones.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Dealer Cash selected PSQ Payments as its processing partner.</li><li>Dealer Cash works with more than 100 automotive dealerships.</li><li>PSQH targets positive operating cash flow in 2027.</li><li>Payments will be processed via mobile app and agent-assisted web collections.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Upside from the Dealer Cash win could help PSQH approach its 2027 cash-flow goal.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Texas-based automotive finance provider brings mobile and agent-assisted consumer collections onto PSQ Payments</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
PSQ Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PSQH">PSQH</a>) (&#34;PublicSquare&#34; or the &#34;Company&#34;) a payments and financial infrastructure company delivering modern financial infrastructure to industries underserved by traditional banking institutions, today announced that Dealer Cash, LLC (&#34;Dealer Cash&#34;), a Texas-based provider of collateral protection insurance and consumer lending services to automotive dealerships, has selected PSQ Payments as its payment processing partner.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Dealer Cash will process consumer payments through its mobile application and agent-assisted web collections using the PSQ Payments backbone. The company works with more than 100 automotive dealerships, providing risk-management products and servicing consumer accounts end-to-end.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;Dealer Cash operates in a segment where payments are genuinely complicated, with multiple products, multiple parties, and a need to ensure that payments are processed in line with the complex environment confronting this unique business,&#34; said Dusty Wunderlich, Chairman and Chief Executive Officer of PSQ Holdings. &#34;Complexity is where we compete. It&#39;s why merchants in specialized verticals continue to choose us. Expansion into new, underserved payments verticals like this one will only continue our progress towards its goal of achieving positive operating cash flow in 2027.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;We needed a processor that understood our business rather than one that would treat us as an exception,&#34; said Brian Baker, founder of Dealer Cash. &#34;PSQ Payments ensured our implementation was seamless, and our customers now have a payment experience that works on their phone or with an agent on the line.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
The companies have identified additional opportunities to extend the relationship across Dealer Cash&#39;s affiliated businesses.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Dealer Cash</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Dealer Cash, LLC, doing business as Dealer Cash, is a Texas-based provider of collateral protection insurance and consumer lending services to automotive dealerships.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About PSQ Holdings, Inc.</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
PSQ Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PSQH">PSQH</a>) is a payments and financial infrastructure company. We build and operate financial infrastructure in highly regulated environments for industries underserved by traditional financial institutions, including businesses, campaigns, and nonprofits that depend on reliable, compliant payment solutions. Credova is the Company&#39;s payments and consumer credit platform.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Cautionary Statement Regarding Forward-Looking Statements</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Statements contained in this release regarding matters that are not historical or current facts, such as statements relating to the Company&#39;s future business strategy, the anticipated benefits of the Company&#39;s relationship with Dealer Cash, expected merchant adoption, transaction volume, operating leverage, the potential expansion of the relationship across Dealer Cash&#39;s affiliated businesses, and the Company&#39;s path to positive operating cash flow in 2027, are &#34;forward-looking statements&#34; within the meaning of The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties, and other factors which may cause the results of the Company to be materially different than those expressed or implied in such statements. Certain of these risk factors and others are described in the &#34;Risk Factors&#34; section within reports filed by the Company with the Securities and Exchange Commission. Other unknown or unpredictable factors could also have material adverse effects on the Company&#39;s future results. The forward-looking statements included in this release are made only as of the date hereof. The Company cannot guarantee future results, levels of activity, performance, or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, the Company expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260814767994r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260814767994/en/" rel="nofollow">https://www.businesswire.com/news/home/20260814767994/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Investors Contact:
<br xmlns="http://www.w3.org/1999/xhtml"></br></b><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:investment@publicsq.com" shape="rect">investment@publicsq.com</a>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media Contact:
<br xmlns="http://www.w3.org/1999/xhtml"></br></b><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:pr@publicsq.com" shape="rect">pr@publicsq.com</a>

</p>

PSQ Holdings said Dealer Cash will process payments via PSQ Payments across mobile and agent-assisted channels, extending to 100+ auto dealerships. The deal advances PSQH's goal of positive operating cash flow by 2027 as it expands into specialized payments verticals.

News insight

Dealer Cash Selects PSQ Payments to Power Consumer Payment Processing

AI summary

Sentiment rationale

Key facts

Corporate Developments