
The Munich sales software company&#39;s reps now hit a daily quota of five new accounts and 25 new contacts in 10 to 15 minutes, down from two to three hours.


ZoomInfo (NASDAQ:GTM), the all-in-one AI GTM platform,

<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The Munich sales software company&#39;s reps now hit a daily quota of five new accounts and 25 new contacts in 10 to 15 minutes, down from two to three hours.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that <b xmlns="http://www.w3.org/1999/xhtml">Demodesk</b>, a Munich-based sales meeting and coaching software company, has cut the time its sales development reps spend on daily prospect research from two to three hours to 10 to 15 minutes, according to the company.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Demodesk sells software that takes non-selling work off sales reps. Its platform loads a playbook into every customer meeting, so a seller has the right slides, talk tracks, and battle cards on the spot. Inside its own sales organization, the non-selling work was piling up. Demodesk&#39;s sales development reps researched accounts and contact details by hand, then typed what they found into the CRM.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The process was slow, and it was unreliable. Manual research is prone to error, and a wrong number or a stale title becomes a wasted attempt later in the sequence. The quota made the cost concrete. Each rep had to load five new accounts and 25 new contacts into the CRM every day, and that alone ran two to three hours. Reps were doing data entry during the hours they should have been selling.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Demodesk built its target lists in ZoomInfo against specific criteria instead of assembling them one contact at a time. Filters did the segmentation, so a list matched the real buyer profile from the start. Buying signals showed which accounts were actively researching solutions, which set the order of the day&#39;s outreach. Company news and event signals gave reps a reason to call now rather than next quarter. Demodesk also connected ZoomInfo to Salesforce and to its sales automation software, so verified records landed in the systems reps already worked in. The manual upload step went away.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The daily research block dropped from two to three hours per rep to 10 to 15 minutes, a cut of roughly 90 percent, according to the company. Across a five-day week, that is more than a full working day returned to each rep. Demodesk also reports the quality of its conversations improved, which it credits to the buying signals and company news attached to each record. The quota did not change. The five accounts and 25 contacts now take a fraction of the time.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The change did not stay in sales development. Demodesk&#39;s marketing team used the same data to enrich trade show lists and personalize campaigns, and the company says every team gained capacity to generate, nurture, and convert opportunities. For a company built on giving reps their selling time back, the internal case made itself. Stop paying reps to look things up.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54592908&amp;newsitemid=20260821773687&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=8c82ac846af2fdb8e2f4df4201907cc1" shape="rect">zoominfo.com</a></b>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260821773687r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260821773687/en/" rel="nofollow">https://www.businesswire.com/news/home/20260821773687/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

Demodesk Cut Daily Prospect Research From Hours to Minutes with ZoomInfo

ZoomInfo case study shows 90% research-time reduction boosting GTM productivity

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>The Munich sales software company&amp;#39;s reps now hit a daily quota of five new accounts and 25 new contacts in 10 to 15 minutes, down from two to three hours.


ZoomInfo (NASDAQ:GTM), the all-in-one AI GTM platform,</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Demodesk cut daily prospect research from hours to minutes using ZoomInfo data, enabling reps to hit five accounts and 25 contacts per day. The efficiency gains improved conversation quality and broadened use across marketing and CRM workflows, reinforcing ZoomInfo&#039;s GTM platform as a scalable ROI driver and potentially expanding enterprise adoption.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>ZoomInfo cites Demodesk&#039;s prospect research time cut to 10–15 minutes.</li><li>Quota remains five accounts and 25 contacts daily; reps now sell more.</li><li>Manual uploads removed; lists built in ZoomInfo with filters.</li><li>Integration with Salesforce and sales automation eliminates data entry.</li><li>Internal case supports ROI narrative for GTM platform advantages.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>ZoomInfo (GTM)</strong>: Case study underscores ROI-driven GTM enhancements and cross-team efficiency.</li><li><strong>Demodesk (N/A)</strong>: Munich-based buyer of ZoomInfo; demonstrates GTM time-saving use case.</li><li><strong>Salesforce (CRM)</strong>: Integration with ZoomInfo; potential channel expansion and deployment efficiency.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News – shows a real-world GTM win from integrating data, automation, and CRM to boost selling time and cross-team productivity.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Rising demand for integrated GTM data stacks may accelerate adoption.</li><li>Demodesk case adds a tangible ROI narrative for ZoomInfo upsell opportunities.</li><li>Salesforce integration could unlock broader deployment and ARR expansion.</li><li>Positive sentiment from case studies may lift GTM-name recognition, requiring revenue data for confirmation.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Demodesk reduced daily research time from 2–3 hours to 10–15 minutes.</li><li>Daily quota after change: five accounts and 25 new contacts per rep.</li><li>Time saved equates to more than a full working day per rep weekly.</li><li>Demodesk data is built via ZoomInfo filters; manual uploads are eliminated.</li><li>Demodesk integrates ZoomInfo with Salesforce and sales automation software.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish for ZoomInfo&#039;s GTM adoption and potential ARR expansion; be prepared for a modest near-term stock reaction with longer-term upside.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The Munich sales software company&#39;s reps now hit a daily quota of five new accounts and 25 new contacts in 10 to 15 minutes, down from two to three hours.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that <b xmlns="http://www.w3.org/1999/xhtml">Demodesk</b>, a Munich-based sales meeting and coaching software company, has cut the time its sales development reps spend on daily prospect research from two to three hours to 10 to 15 minutes, according to the company.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Demodesk sells software that takes non-selling work off sales reps. Its platform loads a playbook into every customer meeting, so a seller has the right slides, talk tracks, and battle cards on the spot. Inside its own sales organization, the non-selling work was piling up. Demodesk&#39;s sales development reps researched accounts and contact details by hand, then typed what they found into the CRM.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The process was slow, and it was unreliable. Manual research is prone to error, and a wrong number or a stale title becomes a wasted attempt later in the sequence. The quota made the cost concrete. Each rep had to load five new accounts and 25 new contacts into the CRM every day, and that alone ran two to three hours. Reps were doing data entry during the hours they should have been selling.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Demodesk built its target lists in ZoomInfo against specific criteria instead of assembling them one contact at a time. Filters did the segmentation, so a list matched the real buyer profile from the start. Buying signals showed which accounts were actively researching solutions, which set the order of the day&#39;s outreach. Company news and event signals gave reps a reason to call now rather than next quarter. Demodesk also connected ZoomInfo to Salesforce and to its sales automation software, so verified records landed in the systems reps already worked in. The manual upload step went away.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The daily research block dropped from two to three hours per rep to 10 to 15 minutes, a cut of roughly 90 percent, according to the company. Across a five-day week, that is more than a full working day returned to each rep. Demodesk also reports the quality of its conversations improved, which it credits to the buying signals and company news attached to each record. The quota did not change. The five accounts and 25 contacts now take a fraction of the time.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The change did not stay in sales development. Demodesk&#39;s marketing team used the same data to enrich trade show lists and personalize campaigns, and the company says every team gained capacity to generate, nurture, and convert opportunities. For a company built on giving reps their selling time back, the internal case made itself. Stop paying reps to look things up.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54592908&amp;newsitemid=20260821773687&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=8c82ac846af2fdb8e2f4df4201907cc1" shape="rect">zoominfo.com</a></b>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260821773687r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260821773687/en/" rel="nofollow">https://www.businesswire.com/news/home/20260821773687/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

Demodesk cut daily prospect research from hours to minutes using ZoomInfo data, enabling reps to hit five accounts and 25 contacts per day. The efficiency gains improved conversation quality and broadened use across marketing and CRM workflows, reinforcing ZoomInfo's GTM platform as a scalable ROI driver and potentially expanding enterprise adoption.

News insight

Demodesk Cut Daily Prospect Research From Hours to Minutes with ZoomInfo

AI summary

Sentiment rationale

Key facts

Industry News