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DICK'S Sporting Goods & The DICK'S Sporting Goods Foundation Pledge More Than $10 Million Towards California and North Carolina Disaster Relief Efforts

1. DKS commits over $10 million to disaster recovery efforts in California and North Carolina. 2. In-kind donations valued over $8 million to support emergency needs in affected areas. 3. DKS is donating $1 million to the American Red Cross for recovery efforts. 4. Customer donations during checkout will be matched up to $1 million by DKS. 5. The 'LA Strong' merchandise will support victims with 100% of proceeds donated.

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Why Bullish?

The significant commitment to community aid enhances DKS's brand image and loyalty. Past initiatives have historically led to positive market reactions.

How important is it?

This article highlights significant corporate social responsibility initiatives impacting DKS's reputation and market position.

Why Long Term?

Continued community support builds brand value over time, promoting customer loyalty. DKS's ongoing community engagement can positively influence long-term sales.

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NYSE: DKSNYSE: LOWNYSE: WMT
Donations of clothing, sporting goods equipment, supplies and monetary support to aid short-term emergency requests and long-term disaster recovery efforts , /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) and The DICK'S Sporting Goods Foundation announced a commitment of more than $10 million to support communities impacted by the devastating wildfires in California and the mass destruction caused by flooding in North Carolina. These contributions, which include clothing and sporting goods equipment, supplies and monetary donations, will address both immediate emergency needs and long-term recovery efforts for those impacted.  "The devastation these natural disasters caused is heartbreaking and we're committed to helping our athletes, communities and teammates rebuild and recover from these tragic events," said Ed Stack, Executive Chairman of DICK'S Sporting Goods. "We thank the first responders and the many organizations who are joining in these efforts to support impacted communities in Los Angeles and Asheville in every capacity." DICK'S and The DICK'S Sporting Goods Foundation is committing its support in the following ways: Providing in-kind donations – DICK'S is donating clothing, footwear and sporting goods equipment with a retail value of more than $8 million to those in need in Los Angeles and Asheville through their partnerships with Good Sports, 4 Good Community and others. Donating to the American Red Cross – DICK'S will donate $1 million to the American Red Cross to help provide shelter, meals and resources as they aid recovery in Los Angeles, Asheville and Western North Carolina. This comes in addition to the DICK'S annual donation to the charity's Annual Disaster Giving Program (ADGP) and Disaster Responder Program which helps power its preparation, relief and recovery efforts in the face of more frequent and intense disasters. Supporting donations at checkout – DICK'S is offering athletes shopping its DICK'S, Golf Galaxy and Going Going Gone! stores the opportunity to make donations during checkout from Jan. 27 through Feb. 22, 2025. During this period, The DICK'S Foundation will match all donations dollar-for-dollar, with the total matching donation estimated to be nearly $1 million. All proceeds will be directed to schools and non-profit organizations in Los Angeles and Asheville. 'LA Strong' apparel collection – DICK'S is now offering Fanatics' 'LA Strong' merchandise collection that was developed in partnership with the MLB, NBA, NFL, NHL, MLS, WNBA and other major sports organizations to aid those impacted by the wildfires. 100% of the purchase price (excluding taxes and other charges) will be donated directly to the American Red Cross and the Los Angeles Fire Department Foundation. LA Strong merchandise can be purchased on dicks.com and at select stores. In addition to the above commitments, DICK'S stores and GameChanger have donated needed supplies to athletes in Los Angeles and North Carolina including athletic apparel, socks, shoes, sleeping bags, blankets and fuel. The DICK'S Foundation has given $100,000 in Sports Matter grants across Asheville and its surrounding communities to help youth sports teams recover. DICK'S is assisting its impacted teammates in both locations with financial and other support through its Teammate Relief Fund. In the months to come, DICK'S will continue to engage in conversations with other corporate and sports partners about additional events and initiatives to support these communities. Details will be announced when available. About DICK'S Sporting GoodsDICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK'S mobile app. DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping. Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs, and on Instagram, TikTok, Facebook and X. Media Contact DICK'S Sporting Goods – [email protected] SOURCE DICK'S Sporting Goods, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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