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Digital Ally Announces Name Change To Kustom Entertainment, Inc., Ticker Symbol Change To “KUST” Reflecting Strategic Pivot To Live Events And Online Ticketing Markets, and Reverse Stock Split

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The Company intends to focus on servicing the $100 billion plus ticketing and live events addressabl...

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Corporate Developments

The article details a significant corporate strategy shift impacting DGLY's core business. Its relevance scores high due to the direct impact on future revenue streams and market positioning.

FAQ

Why Bullish?

The rebranding and renewed focus on live events could drive investor optimism. Historically, companies pivoting successfully into high-demand sectors often see stock price appreciation.

How important is it?

The article details a significant corporate strategy shift impacting DGLY's core business. Its relevance scores high due to the direct impact on future revenue streams and market positioning.

Why Long Term?

The company's expansion into live events aims for sustained growth, aligning with industry trends. Success will likely take time to materialize, particularly post-rebranding.

Related Companies

Digital Ally Rebrands as Kustom Entertainment, Inc. and Announces Stock Changes

Overland Park, KS – January 5, 2026 – Digital Ally, Inc. (NASDAQ: DGLY) has officially announced its rebranding to Kustom Entertainment, Inc. This strategic move reflects a focused pivot towards the thriving live events and ticketing markets, which represent a significant growth opportunity estimated at over $100 billion.

Strategic Shift to Live Events

The name change to Kustom Entertainment, Inc. emphasizes the company’s evolution from its roots in video solutions to a future centered on live entertainment experiences. Alongside this transformation, the company is set to enhance its proprietary online ticketing platform, aiming to offer seamless ticketing solutions to audiences nationwide.

Details of the Reverse Stock Split

In conjunction with the rebranding, Kustom Entertainment, Inc. has announced a 1-for-3 reverse stock split of its common stock. This means that the total number of shares will decrease from 1,898,436 to 632,812 shares post-split. The company expects its stock to begin trading on the Nasdaq on a split-adjusted basis starting January 8, 2026, under the new ticker symbol KUST.

Expansion Plans and Market Insights

Kustom Entertainment, Inc. is committed to expanding its national footprint in the entertainment sector. This growth plan builds on the success of the Country Stampede Music Festival, which is celebrating its 30th anniversary and serves as a model for future events nationwide.

The addressable market for ticketing and live events remains robust. According to a recent Goldman Sachs report, although the music industry experienced slower growth in 2024, projections indicate global revenues could approach $200 billion by 2035, up from $105 billion in 2024.

Management’s Perspective

Stanton E. Ross, CEO of Kustom Entertainment, Inc., stated, “This name change is a pivotal moment that accurately represents who we are today and where we are headed. By focusing our resources on live event production and our advanced ticketing platforms, we capture the immense demand for in-person experiences. Our success with Country Stampede provides us with the expertise needed to scale this model nationally.”

Stockholder Information

For stockholders, no action is required regarding the exchange of stock certificates. Current shares of Digital Ally will automatically represent the same number of shares in Kustom Entertainment, Inc. Securities Transfer Corporation, the company’s transfer agent, will provide further instructions to stockholders holding certificates.

About Kustom Entertainment, Inc.

Kustom Entertainment, Inc. specializes in large-scale live event production and ticketing technology. As a leader in the industry, the company offers a variety of end-to-end event management and proprietary ticketing solutions across the United States, including the renowned Country Stampede Festival.

The next Country Stampede Festival is scheduled for June 25-27, 2026, at the Azura Amphitheater in Bonner Springs, Kansas. Tickets and VIP experiences are available at CountryStampede.com.

About Digital Ally

Digital Ally, Inc. (NASDAQ: DGLY) is known for its development of video and analytics solutions tailored for law enforcement, emergency management, and commercial applications. The company’s focus on innovation aims to enhance safety and streamline operations across various sectors.

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