
Digital Brands Group, Inc. (&#34;Digital Brands Group,&#34; &#34;DBG&#34; or the &#34;Company&#34;) (NASDAQ:DBGI), a publicly traded company specializing in apparel and e-commerce, today announced that the Company has

<p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Digital Brands Group, Inc. ("Digital Brands Group," "DBG" or the "Company") (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/DBGI">DBGI</a>)</b>,<b xmlns="http://www.w3.org/1999/xhtml"> </b>a publicly traded company specializing in apparel and e-commerce, today announced that the Company has initiated a review of strategic alternatives in order to explore ways to maximize shareholder value. As part of this process, the Company will evaluate a range of potential alternatives including a sale of the Company, a merger, or another strategic or financial transaction.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Digital Brands Group has not set a deadline or definitive timeline for the completion of the strategic alternatives review process, and there can be no assurance that this process will result in any transaction or particular outcome. The Company does not intend to comment further unless and until its Board of Directors has approved a specific course of action or the Company has otherwise determined that further disclosure is appropriate or necessary.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Digital Brands Group has retained Roth Capital Partners as its financial advisor to assist in this review.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Digital Brands Group, Inc.</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Digital Brands Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/DBGI">DBGI</a>) operates a curated portfolio of luxury and lifestyle apparel brands, leveraging a digitally native e-commerce ecosystem and selective wholesale distribution channels to drive direct-to-consumer scale, sustainable customer acquisition, and long-term brand equity.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">Forward-looking Statements</i></b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Certain statements included in this release are &#34;forward-looking statements&#34; within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. These statements are based on current expectations and assumptions and are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results to differ materially from those expressed or implied. Factors that could cause actual results to differ include, without limitation: the possibility that the strategic review process may not result in any transaction; the disruptive impact of the review on the Company’s business, operations, employees, and other counterparties; the timing and structure of any potential transaction. You can identify these statements by the fact that they use words such as "will," "anticipate," "estimate," "expect," "should," and "may" and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the level of consumer demand for apparel and accessories; DBG’s ability to add and retain strategic partners and customers; disruption to DBG&#39;s distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG&#39;s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K filed or furnished with the U.S. Securities and Exchange Commission.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260803319450r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260803319450/en/" rel="nofollow">https://www.businesswire.com/news/home/20260803319450/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Investor Relations Contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Digital Brands Group, Inc.
<br xmlns="http://www.w3.org/1999/xhtml"></br>Investor Relations Department
<br xmlns="http://www.w3.org/1999/xhtml"></br>Email: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:invest@digitalbrandsgroup.co" shape="rect">invest@digitalbrandsgroup.co</a>

</p>

DBGI

Digital Brands Group Announces Review of Strategic Alternatives to Maximize Shareholder Value

DBG launches strategic review, evaluating sale, merger or other transactions

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Digital Brands Group, Inc. (&amp;#34;Digital Brands Group,&amp;#34; &amp;#34;DBG&amp;#34; or the &amp;#34;Company&amp;#34;) (NASDAQ:DBGI), a publicly traded company specializing in apparel and e-commerce, today announced that the Company has</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Digital Brands Group announced a strategic alternatives review with Roth Capital Partners advising. The process could yield a sale, merger, or other transactions, but no timeline or guarantee is provided. Investors should monitor updates, as the outcome could materially affect DBG&#039;s valuation and strategic trajectory.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>DBG initiated strategic alternatives review to maximize shareholder value. Options include sale or merger.</li><li>No deadline set; process may not result in a transaction.</li><li>Roth Capital Partners appointed as financial advisor for the review.</li><li>DBG operates a digitally native apparel e-commerce platform.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Digital Brands Group, Inc. (DBGI)</strong>: Initiating strategic alternatives review; potential sale or merger could unlock value.</li><li><strong>Roth Capital Partners (N/A)</strong>: Financial advisor to DBG; credibility and potential deal progression signals.</li></ul>
  </section>

  <section data-block="category">
    <h3>M&amp;A</h3>
    <p>Category: M&amp;A. The article centers on a strategic review with potential sale/merger, a classic M&amp;A catalyst and market driver.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Strategic review could trigger deal premium or market move on news.</li><li>No timeline creates uncertainty, limiting near-term upside.</li><li>Roth Capital Partners&#039; involvement adds credibility to the process.</li><li>Any financing terms or asset sales could impact value.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Ticker: DBGI on NASDAQ.</li><li>Release date: August 3, 2026.</li><li>Advisor: Roth Capital Partners.</li><li>Review scope: sale, merger or other strategic/financial transaction.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Near-term volatility is likely; upside if a favorable deal emerges within 6–12 months.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Digital Brands Group, Inc. ("Digital Brands Group," "DBG" or the "Company") (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/DBGI">DBGI</a>)</b>,<b xmlns="http://www.w3.org/1999/xhtml"> </b>a publicly traded company specializing in apparel and e-commerce, today announced that the Company has initiated a review of strategic alternatives in order to explore ways to maximize shareholder value. As part of this process, the Company will evaluate a range of potential alternatives including a sale of the Company, a merger, or another strategic or financial transaction.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Digital Brands Group has not set a deadline or definitive timeline for the completion of the strategic alternatives review process, and there can be no assurance that this process will result in any transaction or particular outcome. The Company does not intend to comment further unless and until its Board of Directors has approved a specific course of action or the Company has otherwise determined that further disclosure is appropriate or necessary.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Digital Brands Group has retained Roth Capital Partners as its financial advisor to assist in this review.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Digital Brands Group, Inc.</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Digital Brands Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/DBGI">DBGI</a>) operates a curated portfolio of luxury and lifestyle apparel brands, leveraging a digitally native e-commerce ecosystem and selective wholesale distribution channels to drive direct-to-consumer scale, sustainable customer acquisition, and long-term brand equity.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">Forward-looking Statements</i></b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Certain statements included in this release are &#34;forward-looking statements&#34; within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. These statements are based on current expectations and assumptions and are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results to differ materially from those expressed or implied. Factors that could cause actual results to differ include, without limitation: the possibility that the strategic review process may not result in any transaction; the disruptive impact of the review on the Company’s business, operations, employees, and other counterparties; the timing and structure of any potential transaction. You can identify these statements by the fact that they use words such as "will," "anticipate," "estimate," "expect," "should," and "may" and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the level of consumer demand for apparel and accessories; DBG’s ability to add and retain strategic partners and customers; disruption to DBG&#39;s distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG&#39;s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K filed or furnished with the U.S. Securities and Exchange Commission.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260803319450r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260803319450/en/" rel="nofollow">https://www.businesswire.com/news/home/20260803319450/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Investor Relations Contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Digital Brands Group, Inc.
<br xmlns="http://www.w3.org/1999/xhtml"></br>Investor Relations Department
<br xmlns="http://www.w3.org/1999/xhtml"></br>Email: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:invest@digitalbrandsgroup.co" shape="rect">invest@digitalbrandsgroup.co</a>

</p>

Digital Brands Group announced a strategic alternatives review with Roth Capital Partners advising. The process could yield a sale, merger, or other transactions, but no timeline or guarantee is provided. Investors should monitor updates, as the outcome could materially affect DBG's valuation and strategic trajectory.

News insight

Digital Brands Group Announces Review of Strategic Alternatives to Maximize Shareholder Value

AI summary

Sentiment rationale

Key facts

M&A