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Ditch the Resolutions, Keep the Savings: Denny's Launches NEW Slammin' Meal Deals Starting at $5.99

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Denny's celebrates Quitter's Day with Slammin' Meal Deals starting at $5.99, plus the return of Salt...

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AI Summary

Denny's is launching a $5.99 Slammin' Meal Deals value menu while reintroducing popular Salted Caramel Banana items. This initiative aims to attract customers seeking affordable, craveable comfort food as they abandon restrictive New Year resolutions, which could enhance sales and customer loyalty.

Sentiment Rationale

Denny's strategic pricing and promotional menu can drive customer traffic and sales growth, similar to past successful initiatives like the introduction of limited-time offers that have historically boosted quarterly revenue.

Trading Thesis

Invest in DENN for potential short-term upside from new menu offerings and increased foot traffic.

Market-Moving

  • New value menu launch could drive increased customer traffic in 2026.
  • Seasonal reintroduction of menu favorites could boost brand visibility.
  • Expanded rewards program may enhance customer retention and sales.
  • Positive buzz from comfort food offerings aligns with consumer trends post-New Year.

Key Facts

  • Denny's introduces new $5.99 Slammin' Meal Deals available all day.
  • Returning menu favorites include Salted Caramel Banana options.
  • Denny’s Rewards program offers customers significant savings opportunities.
  • Company operates 1,459 restaurants globally, 1,397 are franchised.
  • Focus on delivering craveable meals and value amid New Year resolutions.

Companies Mentioned

  • Denny’s Corp. (DENN): Significant promotions may lead to improved sales and customer engagement.

Corporate Developments

This news falls under 'Corporate Developments' as it highlights strategic menu changes designed to boost sales. The introduction of value-driven offerings addresses current consumer spending behavior, especially in a post-holiday context.

Denny's Unveils New Slammin' Meal Deals Starting at $5.99 Amid Quitter's Day

On Quitter's Day, when many New Year's resolutions falter, Denny's (DENN) is stepping up to provide comfort food options that satisfy cravings without breaking the bank. The restaurant chain has introduced its new Slammin' Meal Deals, featuring full meals starting at just $5.99, available all day, every day.

Introducing Affordable Dining with Slammin' Meal Deals

Denny's new value menu includes a variety of breakfast, lunch, and dinner offerings designed to deliver satisfying meals at wallet-friendly prices. The lineup features:

  • NEW! 2-Egg Breakfast Slam®
  • NEW! Breakfast Quesadilla
  • NEW! Two Meat Scrambler
  • NEW! Fish Sandwich with Fries
  • NEW! Grand Slam® Burrito
  • Everyday Value Slam®
  • Super Slam®
  • Chicken Tenders & Fries
  • Classic Burger with Fries
  • One-Piece Country Fried Steak

What This Means for Consumers

According to Ellie Doty, Senior Vice President and Chief Brand Officer at Denny's, the introduction of these meal deals coincides with a shift in consumer mindset as the new year begins. "By January 12, the novelty of restrictive resolutions wears off, and guests are ready to reclaim their joy. Our fans don't want to settle for boring meals; they want food that is unapologetically craveable," Doty explained.

She emphasized that the new menu delivers delicious options and brings back the Salted Caramel Banana favorites to start the year off sweetly.

Delicious Additions: Salted Caramel Banana & Cold Brews

Among the highlights of the new menu is the return of the guest-favorite Salted Caramel Banana Slams. Patrons can choose between:

  • Salted Caramel Banana Pancake Slam®: Two buttermilk pancakes topped with vanilla cream, fresh banana slices, and salted caramel, served with eggs made to order and crispy hash browns.
  • Salted Caramel Banana Stuffed French Toast Slam®: Four slices of Brioche French Toast stuffed with sweet cream cheese filling, topped with fresh banana slices and salted caramel.

Denny's also introduced new cold brew options, including Mocha, Salted Caramel, and Sweet & Creamy flavors, enhancing the overall dining experience.

Loyalty Benefits for Denny's Rewards Members

For guests looking to maximize their savings, joining the Denny’s Rewards program offers added benefits. Members earn 10 Booth Bucks for every dollar spent, redeemable for free menu items. Enrollment comes with a welcome offer and access to exclusive discounts throughout the year.

About Denny's Corporation

Denny's, based in Spartanburg, S.C., has been a staple in family dining for over 70 years, proudly offering craveable meals at an excellent value. As of September 24, 2025, Denny's operated 1,459 global restaurants, with a significant number franchised. Denny’s also commits to community engagement through programs like Denny's Hungry for Education™ and disaster relief initiatives.

To learn more about Denny’s Slammin’ Meal Deals starting at $5.99 and to join the Denny’s Rewards program, visit www.dennys.com/rewards.

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