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Dodge Charger Dominates: SIXPACK-powered Charger Leads Multi-energy Lineup to 2026 North American Car of the Year™ Victory

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DETROIT, Jan. 14, 2026 /PRNewswire/ -- New multi-energy Dodge Charger lineup claims prestigious 2026...

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AI Summary

Dodge Charger wins the 2026 North American Car of the Year™ award. New lineup features high-performance models, including electric variants. Charger lineup emphasizes innovation and muscle, with significant horsepower. Awards enhance Dodge's brand reputation and market positioning. Stellantis, parent company, benefits from Charger’s recognition and sales potential.

Sentiment Rationale

The recognition can boost sales and investor confidence, similar to FCA's rebound post-2017 awards.

Trading Thesis

Consumer interest spikes following awards can drive immediate sales increases and stock performance.

Market-Moving

  • Dodge Charger wins the 2026 North American Car of the Year™ award.
  • New lineup features high-performance models, including electric variants.
  • Charger lineup emphasizes innovation and muscle, with significant horsepower.

Key Facts

  • Dodge Charger wins the 2026 North American Car of the Year™ award.
  • New lineup features high-performance models, including electric variants.
  • Charger lineup emphasizes innovation and muscle, with significant horsepower.
  • Awards enhance Dodge's brand reputation and market positioning.
  • Stellantis, parent company, benefits from Charger’s recognition and sales potential.

Companies Mentioned

  • Dodge (Dodge)
  • FCAU (FCAU)
  • GM (GM)
  • TSLA (TSLA)

Corporate Developments

The award likely enhances Dodge's marketability and brand strength, positively impacting STLA's evaluation.

Dodge Charger Wins 2026 North American Car of the Year™ Award

The all-new Dodge Charger multi-energy lineup has been crowned the 2026 North American Car of the Year™ (NACTOY) at the Detroit Auto Show. This prestigious accolade highlights Dodge's commitment to performance and innovation, further solidifying the Charger lineup's reputation in the automotive market. The latest models include a powerful 550-horsepower Charger Scat Pack and an all-electric Daytona Scat Pack boasting 670 horsepower.

Key Features of the 2026 Dodge Charger Lineup

  • 550-horsepower Dodge Charger Scat Pack with a 0-60 mph time of just 3.9 seconds.
  • 670-horsepower all-electric Dodge Charger Daytona Scat Pack with a 0-60 mph accomplishment of 3.3 seconds.
  • Starting MSRP of $54,995 for the SIXPACK-powered Scat Pack, offering the most horsepower under $55,000.
  • Standard all-wheel drive available on the entire lineup.
  • Options for both two-door and four-door body styles.

Judging Criteria and Recognition

The NACTOY award is determined by a panel of 50 independent automotive journalists from the United States and Canada. Evaluations are based on criteria including innovation, design, performance, and value, ensuring an unbiased assessment. Jeff Gilbert, president of NACTOY, praised the Dodge Charger for its blend of modern features and classic heritage, saying, “Whether you want electric power or classic gasoline-powered muscle, it's available.”

Comments from Leadership

Matt McAlear, CEO of Dodge, stated, “Winning North American Car of the Year is a testament to Dodge's continued willingness to break pattern and redefine segments.” He emphasized the selection validates the brand's vision for the future of performance automobiles, noting factors like the power of choice in the Charger lineup, which includes both the SIXPACK-powered Scat Pack and the Daytona.

A Growing List of Accolades

The Dodge Charger has also received Car of the Year honors from several notable publications, including TopGear.com, Detroit Free Press, and The Detroit News. This affirmation reinforces its position as a leader in both muscle and multi-energy vehicles.

Technological Innovations and Safety Features

The Charge lineup integrates advanced technology and safety features designed for a superior driving experience. Highlights include:

  • Best-in-class horsepower and all-wheel-drive capabilities.
  • Performance-oriented driving modes, including Sport and Custom.
  • Modern interior fitted with a 12.3-inch Uconnect 5 system with wireless audio and smartphone integration.
  • Comprehensive safety features like forward collision warning, automatic emergency braking, and adaptive cruise control.

About Dodge and Stellantis

With a legacy spanning over 112 years, the Dodge brand embodies the spirit of performance pioneered by John and Horace Dodge. As part of the Stellantis portfolio (NYSE: STLA), Dodge continues to evolve, offering vehicles that cater to diverse driving preferences. For more information about the Dodge Charger and its multi-energy lineup, visit Dodge.com.

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