DOGFISH HEAD DROPS THE "SECRET STASH COOLER" BECAUSE SOME COCKTAILS ARE TOO GOOD TO SHARE

Dogfish Head's Secret Stash Cooler Launch Signals Expansion of SAM Portfolio

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    <h3>Information</h3>
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    <h3>AI Summary</h3>
    <p>Dogfish Head unveils the Secret Stash Cooler at $99 with a hidden compartment, limited to one per order. It also introduces Vodka and Tropical Mix Packs (8-packs, 7% ABV) sold on the brand&#039;s e-store. This product push could provide a modest near-term uplift to SAM&#039;s beverage revenue if demand scales.</p>
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    <h3>Key Points</h3>
    <ul><li>Dogfish Head launches &#039;Secret Stash Cooler&#039; at $99; limited stock. Limited to one per order.</li><li>New vodka and tropical mix packs: 8-packs, 7% ABV.</li><li>Secret Stash Cooler includes hidden compartment for private flavors.</li><li>Sam Calagione quotes emphasize sharing flavors and branding.</li><li>Launch limited to Delaware, with later coastal locations.</li></ul>
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    <h3>Companies Mentioned</h3>
    <ul><li><strong>Boston Beer Company (SAM)</strong>: Parent company; Dogfish Head is part of its portfolio; the new cooler could boost SAM&#039;s RTD beverage mix and visibility.</li><li><strong>Dogfish Head Craft Brewery (N/A)</strong>: Brand within SAM; Secret Stash Cooler aligns with its spirits-based RTD strategy and could drive incremental demand for related products.</li></ul>
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    <h3>Industry News</h3>
    <p>Industry News; highlights a product launch within SAM&#039;s beverage portfolio, with potential near-term revenue/mix impact.</p>
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    <h3>Market-Moving</h3>
    <ul><li>Limited availability may create near-term supply-demand tightness.</li><li>New 8-pack Vodka/Tropical Mix Packs at 7% ABV could lift ASP.</li><li>Launch date: June 17, 2026; Delaware first.</li></ul>
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  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Secret Stash Cooler price: $99.</li><li>Limited to one per order.</li><li>Publication date: June 17, 2026.</li><li>Vodka Cocktails Mix Pack: four flavors.</li><li>Tropical Cocktail Mix Pack: three flavors.</li><li>8-pack / 12oz cans for both packs.</li></ul>
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  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Moderate near-term upside for SAM if demand accelerates in the current quarter.</p>
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  <h2>DOGFISH HEAD DROPS THE "SECRET STASH COOLER" BECAUSE SOME COCKTAILS ARE TOO GOOD TO SHARE</h2>

  <p><strong>Dogfish Head Cocktails unveils the Secret Stash Cooler, a hidden-compartment cooler designed to protect your favorite Dogfish Head Cocktails flavors this summer. Priced at just <strong>$99</strong> each and dropping today on Dogfish Head's e-store, the cooler is limited to one per order and will see additional limited quantities later at Dogfish Head's coastal Delaware locations. This release is distributed under the <strong>SAM</strong> ticker.</strong></p>

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    <h3>Product Launch Details and Availability</h3>
    <p>Inspired by the universal summer dilemma of the best flavors disappearing the second they hit the ice, <strong>Dogfish Head Cocktails excitedly introduces the "Secret Stash Cooler."</strong> Dropping today on <a href="https://www.globenewswire.com/Tracker?data=EaWYu45f623w_NCBYnBH8ZJ-sBf5TruJ4Zl2rLy_W1lUhqBZqvEDLJrW1mzzunzashFvU9byiPdN36ywPN7fmw==" rel="nofollow" target="_blank">Dogfish Head's e-store</a>, this custom cooler is designed with a hidden compartment to keep your most coveted cans safely stashed away … <i>because some things are just too good to share.</i></p>
    <p><strong>Priced at just $99 each, the Dogfish Head Cocktails "Secret Stash Cooler" will be available only while supplies last. Limited to one per order.</strong></p>
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    <h3>Executive Perspective and Brand Narrative</h3>
    <p>"I love sharing our off-centered goodness with friends and family, but there's no worse feeling than stocking the party cooler and finding that all your favorites have immediately disappeared. That's why we created the ‘Secret Stash Cooler' … so you can have your cocktail and drink it too," said Sam Calagione, Dogfish Head Founder &amp; Brewer. "Packed with real spirits, real fruit juices and real flavor, Dogfish Head Cocktails are always a crowd pleaser. Now, with our ‘Secret Stash Cooler,' you can spread the flavor love far and wide while protecting your personal fav for yourself!"</p>
    <p>Equal parts functional, playful, and conversation-starting, the Dogfish Head Cocktails "Secret Stash Cooler" is the ultimate summer entertaining accessory for cocktail lovers. <em>Designed for beach days, boat trips, backyard hangs, and everywhere in between</em>, the cooler's hidden storage compartment allows drinkers to keep a private reserve of their favorite Dogfish Head Cocktails tucked away while the rest of the party digs into the main cooler … <i>what flavor will you hide away?</i></p>
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    <h3>Mix Packs and Flavor Options</h3>
    <p>With a flavor for every cocktail lover, Dogfish Head's Vodka Cocktails Mix Pack and Tropical Cocktails Mix Pack are 8pk/12oz can assortments, each with four ready-to-drink options. Dogfish Head's <a href="https://www.globenewswire.com/Tracker?data=NJ5BC7258LZdWPUdKvkNkTM-vkGjL-NV-_QlWbIMXjTu1Nbv9t_IngOMFtOWmYAwSCYWZS0KngJes3VwrfNN6CymGsZRlP-BahUeTJJLwMmqUvoYC9ALHNotvgaxD0astZlseRNStQ_VF0qZTued5vMdrdG75yU8ODjrMwNNT8c=" rel="nofollow" target="_blank">Vodka Cocktails Mix Pack</a> includes:</p>

    <ul>
      <li><a href="https://www.dogfish.com/drink/canned-cocktails/strawberry-honeyberry-vodka-lemonade" rel="nofollow" target="_blank">Strawberry Honeyberry Vodka Lemonade</a> <u> (7.0% ABV)</u>: Dogfish Head Vodka mixed with real fruit juice from tart lemons and sweet berries for a well-balanced, light-bodied cocktail.</li>
      <li><a href="https://www.dogfish.com/drink/canned-cocktails/blood-orange-mango-vodka-crush" rel="nofollow" target="_blank">Blood Orange Mango Vodka Crush</a> <u> (7.0% ABV)</u>: Dogfish Head Vodka combined with real fruit juice from blood oranges and mangos for a crush-able, sweet-tart tipple.</li>
      <li><a href="https://www.dogfish.com/drink/canned-cocktails/blueberry-citrus-vodka-lemon-drop" rel="nofollow" target="_blank">Blueberry Citrus Vodka Lemon Drop</a> <u> (7.0% ABV)</u>: Dogfish Head Vodka with real fruit juice from lemons and blueberries for a refreshing, off-centered take on a lemon drop martini.</li>
      <li><a href="https://www.dogfish.com/drink/canned-cocktails/passion-fruit-citrus-vodka-mule" rel="nofollow" target="_blank">Passion Fruit Citrus Vodka Mule</a> <u> (7.0% ABV)</u>: Dogfish Head Vodka mixed with real fruit juice from passion fruit and limes, blended with classic ginger beer ingredients, for a zesty and highly drinkable concoction.</li>
    </ul>

    <p>In addition to the Blood Orange Mango Vodka Crush, Dogfish Head's <a href="https://www.globenewswire.com/Tracker?data=O3wwTvcSqk0VFKUZgMlyBN4GTyHNvBgRc9SqknUfnKEMC39ZdP91lMfBChd0UoA6mQh6gpmk7hcSmtO2X1UDYFrO-6GFBAO1sPJs1CgW_DMKV0DcxKR3BLbI_j_oT6aED5weTkW0rT-RVb2-OjkBARvg8OONPBQPSFvyFIFjbto=" rel="nofollow" target="_blank">Tropical Cocktail Mix Pack</a> also features the following three flavors.</p>

    <ul>
      <li><a href="https://www.dogfish.com/drink/canned-cocktails/peach-mango-rum-punch" rel="nofollow" target="_blank">Peach Mango Rum Punch</a> <u> (7.0% ABV)</u>: Dogfish Head rum mixed with real fruit juice from peaches and mangos for a deliciously bold and distinct flavor experience.</li>
      <li><a href="https://www.dogfish.com/drink/canned-cocktails/pineapple-orange-rum-mai-tai" rel="nofollow" target="_blank">Pineapple Orange Rum Mai Tai</a> <u> (7.0% ABV)</u>: Dogfish Head rum combined with real fruit juice from pineapples and oranges for a balanced, sweet-and-tart sipper.</li>
      <li><a href="https://www.dogfish.com/drink/canned-cocktails/strawberry-lime-tequila-margarita" rel="nofollow" target="_blank">Strawberry Lime Tequila Margarita</a> <u> (7.0% ABV)</u>: Tequila Blanco and Dogfish Head Triple Sec mixed with real fruit juice from strawberries and limes for an off-centered take on a classic margarita.</li>
    </ul>
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    <h3>Quality, Craft, and Availability</h3>
    <p>Harnessing Dogfish Head's 20+ years of distilling expertise, Dogfish Head's spirits-based, ready-to-drink cocktails are crafted with real, house-made spirits and a duo of real fruit juices for real, bar-quality flavor. Delivering bold, fruit-forward flavors, they offer all the character of hand-shaken cocktail in the convenience of a can. To track down Dogfish Head's Cocktails locally, <b>check out the </b><a href="https://www.globenewswire.com/Tracker?data=sUA1wIufKpER55FAXOJqq-Ag6SHveO2hPyaKeI73WvRPjvxjb-y8OYvH7ZAdOJq34r1Qtstdubm_j8JmPQXpoG9C702nJE5GGVbjKXG2f2M=" rel="nofollow" target="_blank"><b>Fish Finder</b></a><b>.</b></p>
    <p>Later this month, limited quantities of the "Secret Stash Cooler," will also be available for purchase at Dogfish Head's coastal Delaware locations. For more on Dogfish Head, please visit <a href="https://www.globenewswire.com/Tracker?data=3vEwUXMnc0Cf7yYJ31wqS-4dCrB8teh5coGZOVLUd9CDjItDmP4dBJ1CN43bpkF7UdWKDpMIoHAmOTkD8M6L8sqMknLhMqlY9HtBJK4UroQ=" rel="nofollow" target="_blank">www.dogfish.com</a>. For additional information, samples, or interview opportunities, contact <a href="https://www.globenewswire.com/Tracker?data=8Lxt3B4rN2MnpBymPGQZebEFP3ZFyl4_Ctr5T_FADyxLmcpbR6eC bhtCTXIaLnFH70HrDvhCheqQM0U8epzs5F_nJv5zvgbQDqHGRyDDV4A=" rel="nofollow" target="_blank">dogfishhead@5wpr.com</a>.</p>
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    <h3>About Dogfish Head</h3>
    <p><strong>ABOUT DOGFISH HEAD:</strong></p>
    <p>With quality, creativity and non-conformity at its core, <a href="https://www.globenewswire.com/Tracker?data=EaWYu45f623w_NCBYnBH8YwrOP-naIrTsshZE-yxsLIk2T34eQJoKhO7lfPD8L6O-tZP8hv5udiwl-WfTsUN0nOhH7IObFThbRc_p4Muoo88t6TyIxQfIQN3hxNLrKPYZeQjZWcJhq3ozaPW0j3ZMC2FpfjSmAmGVkGpmD8nAD5B9dKcu0Jn7RRxY813Xj0e155WP0yn3AxJ-lJwpm1I5vdtFyFh5OX_kAD4NCJvqyk=" rel="nofollow" target="_blank">Dogfish Head</a> has been committed to brewing unique beers with high-caliber culinary ingredients outside the Reinheitsgebot since the day it opened more than 30 years ago. Dedicated to exploring goodness of all kinds, Dogfish Head later expanded its beverage artistry beyond just craft beer to produce award-winning portfolios of full-proof spirits – whiskeys, gins, vodkas, rums and more – and spirits-based, ready-to-...</p>
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Dogfish Head unveils the Secret Stash Cooler at $99 with a hidden compartment, limited to one per order. It also introduces Vodka and Tropical Mix Packs (8-packs, 7% ABV) sold on the brand's e-store. This product push could provide a modest near-term uplift to SAM's beverage revenue if demand scales.

DOGFISH HEAD DROPS THE "SECRET STASH COOLER" BECAUSE SOME COCKTAILS ARE TOO GOOD TO SHARE

AI Summary

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Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

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