Dogfish Head Launches “30 Minute Time Bank” Pop-Up to Lighten January’s Pressure
MILTON, Del., Jan. 06, 2026 (GLOBE NEWSWIRE) -- In a bid to alleviate January’s typical pressures for self-improvement, Dogfish Head Brewery has announced its unique “30 Minute Time Bank” pop-up experience. This one-day-only event will take place on January 17, 2026, giving attendees aged 21 and over a chance to reclaim 30 uninterrupted minutes to relax and enjoy a creative, sensory-filled break from the chaos of New Year's resolutions.
Experience the “30 Minute Time Bank”
Designed as a lighter approach to the hectic resolutions of January, the “30 Minute Time Bank” pop-up encourages participants to step away from their to-do lists and embrace the present moment. Inspired by Dogfish Head's 30 Minute Light IPA, this immersive experience involves several interactive stations that focus on sensory engagement and creativity.
- Checklists are checked at the door, allowing visitors to unwind.
- Activities include manifesting resolutions through music and imaginative play.
- Sample the brewery's 30 Minute Light IPA, which offers a refreshing, hop-forward flavor.
Insights from Dogfish Head
According to Dogfish Head's Founder and Brewer, Sam Calagione, “At Dogfish Head, we love a good resolution, but we love flavor and fun even more. We believe ‘better for you’ doesn’t have to mean less joy or flavor.” He added, “Our ‘30 Minute Time Bank’ is a reminder to ‘lighten up’ during a month that often takes itself too seriously.”
Details of the Pop-Up Event
Here are the essential details for the “30 Minute Time Bank” pop-up:
- Date: Saturday, January 17, 2026
- Time: 1 p.m. until supplies last
- Location: 213 Bowery, New York, NY 10002
This event is free to attend for individuals aged 21 and older. Participants can walk in or reserve a spot in advance via Eventbrite.
About 30 Minute Light IPA
Dogfish Head’s 30 Minute Light IPA is aimed at the health-conscious consumer without sacrificing taste. This continually hopped IPA boasts:
- Calories: Just 95 per 12oz serving
- Carbohydrates: 3.6g
- Alcohol by Volume (ABV): 4.0%
Brewed with Dogfish Head’s signature off-centered approach, this light IPA delivers a fruity, aromatic flair that aligns perfectly with New Year’s demands for lighter beverage options. It represents an innovative choice for drinkers looking to enjoy craft beer without compromise.
Discover More
For additional details on Dogfish Head's 30 Minute Light IPA and where to find it, visit www.dogfish.com.