Dolby Sets the New Standard for Premium Entertainment at CES 2026
Stock Symbol: DLB
Source: PRNewsWire
Introduction
Dolby Laboratories (NYSE: DLB), a leader in immersive entertainment technologies, is showcasing its latest innovations at the 2026 Consumer Electronics Show (CES). The event marks a pivotal moment in which Dolby demonstrates how its advancements are transforming the creation, delivery, and experience of entertainment. With enhanced picture quality, immersive in-car entertainment, and closer streaming experiences, Dolby is setting new standards in the industry.
Revitalizing Streaming Experiences
Continuing its commitment to innovation, Dolby and NBCUniversal have partnered to make Peacock the first streaming service to fully integrate Dolby's suite of advanced audio and visual technologies. This landmark collaboration signifies a major progression in streaming entertainment, enhancing the quality of blockbuster films, original series, and live events.
Starting this year, Peacock will incorporate Dolby Vision and Dolby Atmos for live sports events, including NFL Sunday Night Football and NBA games. Moreover, the platform plans to adopt **Dolby Vision 2** and **Dolby AC-4**, new technologies aimed at providing lifelike imagery and clearer dialogue.
Enhancing Home Entertainment
In a significant development at CES, Dolby unveiled the LG Sound Suite, a modular audio system powered by Dolby Atmos FlexConnect. This innovative setup allows for up to 27 different speaker configurations, ensuring an adaptable and immersive cinematic experience.
- The LG Sound Suite enhances audio from explosions to live events.
- Dolby Atmos FlexConnect will be implemented in LG's premium TVs through upcoming software updates.
Moreover, Dolby is expanding the availability of Dolby Vision 2 with major TV manufacturers like Hisense, TCL, and TP Vision, ensuring that a broader audience can experience the next generation of Dolby picture quality.
Advancing Automotive Audio
Over 35 global automotive manufacturers are adopting Dolby Atmos technology, with more than 150 car models already featuring this immersive audio. New partnerships are introducing Dolby Vision into various vehicles, enhancing the in-car entertainment experience.
Among the innovations presented at CES, Mercedes-Benz now supports Spatial Audio with Dolby Atmos in Apple CarPlay, available in its latest electric vehicle models including GLC, CLA, and GLB. This feature allows drivers to enjoy music from platforms like Apple Music with unparalleled clarity.
Broader Accessibility with SPHERA
Pioneer's SPHERA is another breakthrough, representing the world's first aftermarket in-dash receiver to feature Dolby Atmos technology. This device ensures that even older vehicles can benefit from the immersive audio experience that Dolby Atmos offers.
Looking Ahead: The Future of Dolby
CES 2026 is anticipated to be a defining year for Dolby Laboratories as it continues to lead innovations in the entertainment landscape. The company’s focus remains on enhancing user experiences that feel more immersive and intuitive.
For more details on Dolby's upcoming projects and updates, visit News.Dolby.com.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is at the forefront of immersive entertainment, enhancing experiences across movies, television, music, sports, and gaming. The company collaborates with creators to transform how audiences experience content with technologies like Dolby Atmos, Dolby Vision, and Dolby Cinema.