Strategy, Creativity and Shared Values Propel New Partnership Dedicated to Helping Military Members, Veterans and Their Families Navigate Today&#39;s Financial Complexity DETROIT, MI / ACCESS Newswire / July 7, 2026 /

<p><i><strong>Strategy, Creativity and Shared Values Propel New Partnership Dedicated to Helping Military Members, Veterans and Their Families Navigate Today's Financial Complexity</strong></i></p> <p><strong id="dateline">DETROIT, MI / <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / July 7, 2026 / </strong>Today, <a rel="nofollow" href="https://pr.report/nen8"><u>Doner</u></a>, a Stagwell (STGW) agency, announces it has been named agency of record for <a rel="nofollow" href="https://pr.report/nen9"><u>Navy Federal Credit Union</u></a> following a competitive review. This new partnership will underpin a combined focus on brand and product marketing in service of new member acquisition, in addition to building brand affinity and loyalty, all with the objective of creating a deeper relationship with members. Navy Federal is the world's largest credit union, a not-for-profit serving over 15 million members worldwide.</p><p>"We were looking for a partner that brought together sharp strategic thinking, standout creativity and a genuine awareness of the communities we serve as they navigate an increasingly complex financial ecosystem," said Pam Piligian, Chief Marketing Officer at Navy Federal Credit Union. "Throughout the review process, Doner demonstrated a strong grasp on the challenges and opportunities everyday Americans, including the military and their families, are facing. We're excited to work together to build momentum for the Navy Federal brand and carry it forward toward an even more successful future."</p><p>As agency of record, Doner will lead creative strategy across the brand, developing solutions across Navy Federal's portfolio of products and services, helping the brand navigate today's evolving world of personal and business finance. The partnership will focus on strengthening Navy Federal's connection with existing members while introducing the brand to new audiences through strategically driven creative work.</p><p>"Navy Federal Credit Union has built one of the most trusted brands in financial services by putting its members first," said Craig Conrad, President and Chief Operating Officer at Doner. "That's the kind of brand we're passionate about partnering with. Our team understands the values, aspirations and everyday realities of Americans across the country, and we're excited to help Navy Federal tell the stories that honor its legacy while inspiring its next chapter of growth."</p><p>The appointment follows a competitive agency review that began this February and comes on the heels of Doner's strategic alliance with <a rel="nofollow" href="https://pr.report/nena"><u>Colle McVoy</u></a> to form <a rel="nofollow" href="https://pr.report/nenb"><u>DonerColle Partners</u></a>. Together, the agencies bring expanded strategy, creative, media, production and AI-powered innovation to help brands that move America build deeper relationships with the people they serve.</p><p>Doner and Navy Federal Credit Union officially begin partnering this month, with initial work expected to launch in the fourth quarter.</p><p><strong>About Navy Federal Credit Union</strong></p><p>Established in 1933 with only seven members, Navy Federal now has the distinct honor of serving more than 15 million members globally and is the world's largest credit union. As a member-owned and not-for-profit organization, Navy Federal always puts the financial needs of its members first. Membership is open to all Department of Defense and Coast Guard Active Duty, Veterans, civilian and contractor personnel, and their families. Navy Federal employs a workforce of over 25,000 and has a global network of more than 380 branches. Navy Federal is contracted to operate the Overseas Military Banking Program under the authority of the Department of Defense, which provides Active Duty military servicemembers deployed overseas with access to some 60 branches and hundreds of ATMs spread across 10 countries and territories. For more information about Navy Federal Credit Union, visit <a rel="nofollow" href="https://pr.report/nenc">navyfederal.org</a>.</p><p><strong>About Doner</strong></p><p>Doner is an integrated marketing agency operating at the intersection of Modern + Main Street. We help brands earn relevance and influence decisions through strategy, creative, media, communications, commerce and production. Our clients include Stellantis (Chrysler, Dodge, Jeep and Ram), Coca-Cola's fairlife, McDonald's, The UPS Store, Poland Spring and more.</p><p>Doner is part of DonerColle Partners, a strategic alliance with Colle McVoy built to help brands win between the coasts through integrated strategy, creative, media and AI-powered innovation.</p><p>For more information, visit <a rel="nofollow" href="https://pr.report/nend">doner.com</a> and <a rel="nofollow" href="https://pr.report/nene">donercolle.com</a>, and follow Doner and DonerColle Partners on LinkedIn.</p><p><strong>About DonerColle Partners</strong></p><p>DonerColle Partners is a newly combined Stagwell (STGW) partnership formed between leading Stagwell agencies Doner and Colle McVoy, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement.</p><p>Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit <a rel="nofollow" href="https://pr.report/i4dj"><u>donercolle.com</u></a> and follow us on <a rel="nofollow" href="https://pr.report/m08p"><u>LinkedIn</u></a>.</p><p><strong>Contact</strong><br/>Mary Landon Montgomer<br/><a rel="nofollow" href="mailto:marylandon@ravenpublicrelations.com"><u>marylandon@ravenpublicrelations.com</u></a></p><p><strong>SOURCE: </strong>Stagwell</p><br/><br/>View the original <a href='https://www.accessnewswire.com/newsroom/en/business-and-professional-services/doner-named-creative-agency-of-record-for-navy-federal-credit-un-1187171'>press release</a> on ACCESS Newswire<br/><br/>
      <img src="https://app.accessnewswire.com/img.ashx?id=1187171" width="0" height="0"/>

STGW

Doner Named Creative Agency of Record for Navy Federal Credit Union

STGW wins Navy Federal AOR; DonerColle expands agency footprint

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Strategy, Creativity and Shared Values Propel New Partnership Dedicated to Helping Military Members, Veterans and Their Families Navigate Today&amp;#39;s Financial Complexity DETROIT, MI / ACCESS Newswire / July 7, 2026 /</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Stagwell unit Doner has been named agency of record for Navy Federal Credit Union, the world’s largest credit union. The deal expands DonerColle Partners within STGW, with initial work starting now and campaigns expected to roll out in Q4, signaling a potential near-term revenue uplift and stronger financial services exposure for STGW over the next 12–24 months.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Doner named AOR for Navy Federal Credit Union.</li><li>Navy Federal serves over 15 million members; DonerColle Partners expands STGW scope.</li><li>Work begins this month; initial campaigns launch in Q4.</li><li>DonerColle Partners formed from Doner and Colle McVoy to drive growth.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Navy Federal Credit Union</strong>: World&#039;s largest credit union; new agency of record with Doner; potential multi-year revenue.</li><li><strong>Stagwell Inc. (STGW)</strong>: Owner of Doner and DonerColle; potential near-term revenue uplift from Navy Federal win.</li><li><strong>Doner</strong>: STGW agency named AOR for Navy Federal; part of DonerColle Partners.</li><li><strong>Colle McVoy</strong>: Strategic ally forming DonerColle Partners; expanded services within STGW.</li><li><strong>DonerColle Partners</strong>: New STGW partnership; AI-powered innovation and integrated marketing capabilities.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Corporate Developments with industry impact; signals STGW&#039;s expanding client roster and services in financial services marketing.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Navy Federal is the world&#039;s largest credit union, implying scalable, long-term revenue potential.</li><li>DonerColle Partners expands STGW&#039;s integrated marketing capabilities, reinforcing AI-driven services.</li><li>Q4 campaign launches provide near-term revenue visibility and commentary catalysts.</li><li>Stock reaction depends on contract size and cadence of revenue recognition.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Navy Federal Credit Union serves over 15 million members worldwide.</li><li>Navy Federal is the world&#039;s largest credit union by membership.</li><li>Doner is a STGW agency; Colle McVoy is a partner; DonerColle Partners formed.</li><li>Initial work with Navy Federal begins this month; campaigns expected in Q4 2026.</li><li>Navy Federal employs over 25,000 people and has 380 branches.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish over the next 6–12 months as Navy Federal revenue adds visibility to STGW.</p>
  </section>
</section>


<p><i><strong>Strategy, Creativity and Shared Values Propel New Partnership Dedicated to Helping Military Members, Veterans and Their Families Navigate Today's Financial Complexity</strong></i></p> <p><strong id="dateline">DETROIT, MI / <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / July 7, 2026 / </strong>Today, <a rel="nofollow" href="https://pr.report/nen8"><u>Doner</u></a>, a Stagwell (STGW) agency, announces it has been named agency of record for <a rel="nofollow" href="https://pr.report/nen9"><u>Navy Federal Credit Union</u></a> following a competitive review. This new partnership will underpin a combined focus on brand and product marketing in service of new member acquisition, in addition to building brand affinity and loyalty, all with the objective of creating a deeper relationship with members. Navy Federal is the world's largest credit union, a not-for-profit serving over 15 million members worldwide.</p><p>"We were looking for a partner that brought together sharp strategic thinking, standout creativity and a genuine awareness of the communities we serve as they navigate an increasingly complex financial ecosystem," said Pam Piligian, Chief Marketing Officer at Navy Federal Credit Union. "Throughout the review process, Doner demonstrated a strong grasp on the challenges and opportunities everyday Americans, including the military and their families, are facing. We're excited to work together to build momentum for the Navy Federal brand and carry it forward toward an even more successful future."</p><p>As agency of record, Doner will lead creative strategy across the brand, developing solutions across Navy Federal's portfolio of products and services, helping the brand navigate today's evolving world of personal and business finance. The partnership will focus on strengthening Navy Federal's connection with existing members while introducing the brand to new audiences through strategically driven creative work.</p><p>"Navy Federal Credit Union has built one of the most trusted brands in financial services by putting its members first," said Craig Conrad, President and Chief Operating Officer at Doner. "That's the kind of brand we're passionate about partnering with. Our team understands the values, aspirations and everyday realities of Americans across the country, and we're excited to help Navy Federal tell the stories that honor its legacy while inspiring its next chapter of growth."</p><p>The appointment follows a competitive agency review that began this February and comes on the heels of Doner's strategic alliance with <a rel="nofollow" href="https://pr.report/nena"><u>Colle McVoy</u></a> to form <a rel="nofollow" href="https://pr.report/nenb"><u>DonerColle Partners</u></a>. Together, the agencies bring expanded strategy, creative, media, production and AI-powered innovation to help brands that move America build deeper relationships with the people they serve.</p><p>Doner and Navy Federal Credit Union officially begin partnering this month, with initial work expected to launch in the fourth quarter.</p><p><strong>About Navy Federal Credit Union</strong></p><p>Established in 1933 with only seven members, Navy Federal now has the distinct honor of serving more than 15 million members globally and is the world's largest credit union. As a member-owned and not-for-profit organization, Navy Federal always puts the financial needs of its members first. Membership is open to all Department of Defense and Coast Guard Active Duty, Veterans, civilian and contractor personnel, and their families. Navy Federal employs a workforce of over 25,000 and has a global network of more than 380 branches. Navy Federal is contracted to operate the Overseas Military Banking Program under the authority of the Department of Defense, which provides Active Duty military servicemembers deployed overseas with access to some 60 branches and hundreds of ATMs spread across 10 countries and territories. For more information about Navy Federal Credit Union, visit <a rel="nofollow" href="https://pr.report/nenc">navyfederal.org</a>.</p><p><strong>About Doner</strong></p><p>Doner is an integrated marketing agency operating at the intersection of Modern + Main Street. We help brands earn relevance and influence decisions through strategy, creative, media, communications, commerce and production. Our clients include Stellantis (Chrysler, Dodge, Jeep and Ram), Coca-Cola's fairlife, McDonald's, The UPS Store, Poland Spring and more.</p><p>Doner is part of DonerColle Partners, a strategic alliance with Colle McVoy built to help brands win between the coasts through integrated strategy, creative, media and AI-powered innovation.</p><p>For more information, visit <a rel="nofollow" href="https://pr.report/nend">doner.com</a> and <a rel="nofollow" href="https://pr.report/nene">donercolle.com</a>, and follow Doner and DonerColle Partners on LinkedIn.</p><p><strong>About DonerColle Partners</strong></p><p>DonerColle Partners is a newly combined Stagwell (STGW) partnership formed between leading Stagwell agencies Doner and Colle McVoy, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement.</p><p>Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit <a rel="nofollow" href="https://pr.report/i4dj"><u>donercolle.com</u></a> and follow us on <a rel="nofollow" href="https://pr.report/m08p"><u>LinkedIn</u></a>.</p><p><strong>Contact</strong><br/>Mary Landon Montgomer<br/><a rel="nofollow" href="mailto:marylandon@ravenpublicrelations.com"><u>marylandon@ravenpublicrelations.com</u></a></p><p><strong>SOURCE: </strong>Stagwell</p><br/><br/>View the original <a href='https://www.accessnewswire.com/newsroom/en/business-and-professional-services/doner-named-creative-agency-of-record-for-navy-federal-credit-un-1187171'>press release</a> on ACCESS Newswire<br/><br/>
      <img src="https://app.accessnewswire.com/img.ashx?id=1187171" width="0" height="0"/>

Stagwell unit Doner has been named agency of record for Navy Federal Credit Union, the world’s largest credit union. The deal expands DonerColle Partners within STGW, with initial work starting now and campaigns expected to roll out in Q4, signaling a potential near-term revenue uplift and stronger financial services exposure for STGW over the next 12–24 months.

Doner Named Creative Agency of Record for Navy Federal Credit Union

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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