Award-Winning Creative Leader Mariana O&#39;Kelly to Shape Creative Vision for Doner and Colle McVoy DETROIT, MI AND MINNEAPOLIS, MN / ACCESS Newswire / May 28, 2026 / DonerColle Partners today announced the appointment of

<p><i><strong>Award-Winning Creative Leader Mariana O'Kelly to Shape Creative Vision for Doner and Colle McVoy</strong></i></p> <p><strong id="dateline">DETROIT, MI AND MINNEAPOLIS, MN / <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / May 28, 2026 / </strong><a rel="nofollow" href="https://pr.report/m08k"><u>DonerColle Partners</u></a> today announced the appointment of Mariana O'Kelly as its first chief creative officer, reaffirming its commitment to helping brands win between the coasts through creative that drives culture and business. O'Kelly will lead creative direction across Doner and Colle McVoy effective June 1.</p><p>O'Kelly brings nearly 30 years of global creative leadership, shaping work for iconic brands like KFC, Philips, Kellogg's and Campbell's, alongside household staples from SC Johnson and Kimberly-Clark, including Huggies and Pledge. Her work has earned top industry recognition and driven lasting business impact.</p><a href="https://app.accessnewswire.com/imagelibrary/beaf4c59-d711-413a-b4b5-5afe370bf0fe/mariana-okellyhorizontal.jpg" rel="nofollow"><img src="https://app.accessnewswire.com/imagelibrary/beaf4c59-d711-413a-b4b5-5afe370bf0fe/1171323/mariana-okellyhorizontal.jpg" style="width:748px;text-align:center;margin:0.9em auto;"></a><div> </div><div> </div><p>"Mariana's ability to uncover the emotional and cultural truth within a brand and turn it into creative work that influences behavior is what makes her the kind of leader brands need in their corner to win today," said Jessica Henrichs, CEO, DonerColle Partners. "For nearly three decades on three continents, she's proven that when creative is rooted in lived understanding, the results follow. That's the competitive advantage this partnership was built for."</p><p>O'Kelly joins DonerColle Partners from Leo Burnett Chicago, where she served as EVP/executive creative director overseeing the Kellogg's portfolio, including Special K, Frosted Flakes, Froot Loops, Frosted Mini-Wheats, Raisin Bran and Kashi. During her tenure, she unified the work under a single creative vision, modernizing it to better reflect today's culture. This effort elevated the work and earned widespread industry recognition, including a Cannes Lion.</p><p>Prior to Leo Burnett, O'Kelly spent nearly a decade at Ogilvy, with leadership roles in both Johannesburg and Chicago. As ECD in Johannesburg, she built the office into one of the most-awarded creative agencies in South Africa and a top 10 creative agency globally within the Ogilvy network. She left as the most decorated female creative in the Johannesburg office to become global executive creative director in Chicago, leading creative for SC Johnson's portfolio of iconic household brands.</p><p>"Joining DonerColle Partners is an opportunity to help shape the next chapter of creative for brands that move everyday American life," said O'Kelly. "Doner and Colle McVoy have earned the trust of some of the most recognized brands in their categories through decades of award-winning creative work and measurable business impact. Now it's about building on that foundation and delivering work at a scale that matches the ambition behind this partnership."</p><p>As CCO, O'Kelly will oversee creative for DonerColle Partners' portfolio of national brands, including The Coca-Cola Company, DQ, Hershey, Jeep, Ram, La-Z-Boy, Perdue, McCormick & Company, Revlon and The UPS Store.</p><p>"Doner has built a legacy of breakthrough creativity through an unrelenting belief that the best work starts with the people it's made for," said David DeMuth, executive chairman, DonerColle Partners. "Mariana brings a rare combination of instinct, craft and a sharp understanding of how modern audiences engage with brands. She's exactly the kind of creative leader this partnership was built for."</p><p>O'Kelly's work consistently connects cultural relevance to measurable business outcomes:</p><div><ul style="list-style-type:disc;"><li><p>For Huggies, she launched the <a rel="nofollow" href="https://pr.report/m08l"><u>World's First Baby Marathon</u></a> - a 21 km race between four babies wearing custom distance-tracking wearables, streamed in real time across digital channels. The campaign trended within 10 minutes and drove nearly a 30% increase in diaper sales.</p></li></ul></div><div><ul style="list-style-type:disc;"><li><p>For Frosted Flakes, she brought Tony the Tiger to hip-hop for the first time, developing an <a rel="nofollow" href="https://pr.report/m08m"><u>original track</u></a> performed by Grammy-nominated rapper J.I.D. to reach teens, driving a 2,000% increase in YouTube traffic and a deeper connection with a key target audience.</p></li></ul></div><ul style="list-style-type:disc;"><li><p>For Special K, when a Times Square billboard featuring chef Molly Baz - then nine months pregnant - was pulled after two days, O'Kelly seized the opportunity. A week later, Baz became the <a rel="nofollow" href="https://pr.report/m08n"><u>first pregnant woman to appear on a Special K box</u></a>, sparking a national conversation and selling out the limited-edition box in under a week.</p></li></ul><p>O'Kelly is a 2025 Adweek Creative 100 honoree and served as Cannes Lions Jury President in 2022. She has won three Cannes Grand Prix and two Creative Effectiveness Grand Prix at The Loeries in addition to more than 75 international awards across Cannes Lions, D&AD, The One Show and The Clios. The Gunn Report ranked her the number-one ECD in South Africa and 12th globally. Her work has been recognized for blending emotional storytelling with culture-first brand behavior.</p><p>Outside of work, O'Kelly is an aspiring painter who believes the best creative ideas often come from observing the people around her. She's the mother of twin boys about to graduate high school and the first-and, so far, only-winner to bring her husband and children onto the Cannes stage to collect a Grand Prix, a moment that repeated itself three years later.</p><p>Reporting to Henrichs, O'Kelly's appointment comes at a time of continued momentum for DonerColle Partners, which was <a rel="nofollow" href="https://pr.report/m08o"><u>established earlier this year</u></a> to serve the brands that move America by winning with the consumers who drive it. Colle McVoy was recently named one of Fast Company's Most Innovative Companies of 2026, while Doner continues to be recognized for its strategic and creative leadership.</p><p><strong>About DonerColle Partners</strong></p><p>DonerColle Partners is a newly combined Stagwell (STGW) partnership formed between leading Stagwell agencies Doner and Colle McVoy, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement.</p><p>Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit <a rel="nofollow" href="https://pr.report/i4dj"><u>donercolle.com</u></a> and follow us on <a rel="nofollow" href="https://pr.report/m08p"><u>LinkedIn</u></a>.</p><p><strong>About Doner</strong></p><p>You'll find us at the intersection of Modern + Main Street. It's where we help Main Street brands compete in the modern marketplace and Modern brands scale by connecting with everyday people.</p><p>As part of DonerColle Partners, we pair the creative firepower and cultural fluency of an independent agency with the expanded strategic, media, and communications capabilities of a broader marketing collective. Our clients include Coca-Cola's fairlife, Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT, Alfa Romeo), The UPS Store, McDonald's, Poland Spring and more. We're on a simple mission to unite people in an increasingly fragmented world, backed by equal parts magic (world-class strategy, creative and design) and machine (data-driven decisioning, efficient production studios and scale). To learn more about Doner and see some of our work, visit <a rel="nofollow" href="https://pr.report/m091"><u>doner.com</u></a>.</p><p><strong>About Colle McVoy</strong></p><p>Colle McVoy is a full-service, certified B Corp agency that builds enduring relationships between forward-thinking brands and people through integrated strategy, creative, media, and communications. Recognized as an Adweek Agency of the Year honoree, an Ad Age A-List Standout Agency, and a Fast Company Most Innovative Company, the agency partners with iconic brands including 3M, Dairy Queen, Perdue Farms, McCormick & Company, Revlon, Target, U.S. Bank, and more.</p><p>Colle McVoy is part of DonerColle Partners, a strategic alliance built to help brands that move America go further through integrated, AI-enhanced creativity and production. For more information, visit <a rel="nofollow" href="https://pr.report/m08r"><u>collemcvoy.com</u></a>. Follow us on <a rel="nofollow" href="https://pr.report/m08s"><u>LinkedIn</u></a> and <a rel="nofollow" href="https://pr.report/m08t"><u>Instagram</u></a>.</p><p><strong>About Stagwell</strong></p><p>Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at <a rel="nofollow" href="https://pr.report/m08u"><u>stagwellglobal.com</u></a>.</p><p><strong>CONTACT:</strong> <br/>DonerColle Partners<br/>Konnor Schmaltz<br/><a rel="nofollow" href="mailto:konnor.schmaltz@collemcvoy.com">konnor.schmaltz@collemcvoy.com</a></p><p><strong>SOURCE: </strong>Stagwell</p><br/><br/>View the original <a href='https://www.accessnewswire.com/newsroom/en/business-and-professional-services/donercolle-partners-fuels-creative-ambition-with-first-chief-cre-1171323'>press release</a> on ACCESS Newswire<br/><br/>
      <img src="https://app.accessnewswire.com/img.ashx?id=1171323" width="0" height="0"/>

STGW

DonerColle Partners Fuels Creative Ambition With First Chief Creative Officer Appointment

Stagwell-backed DonerColle appoints Mariana O'Kelly as Chief Creative Officer

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Award-Winning Creative Leader Mariana O&amp;#39;Kelly to Shape Creative Vision for Doner and Colle McVoy DETROIT, MI AND MINNEAPOLIS, MN / ACCESS Newswire / May 28, 2026 / DonerColle Partners today announced the appointment of</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>DonerColle Partners, a newly formed STGW partnership, named Mariana O&#039;Kelly as its first chief creative officer, effective June 1. With nearly 30 years of global leadership and a Cannes Lion, she will oversee creative for a roster including Coca-Cola, DQ, Hershey, Jeep, and Ram. The hire could lift DonerColle&#039;s client wins and STGW&#039;s marketing-services growth in the near term.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>DonerColle appoints Mariana O&#039;Kelly as first Chief Creative Officer, effective June 1.</li><li>O&#039;Kelly brings nearly 30 years of global creative leadership; Cannes Lion honoree.</li><li>DonerColle Partners, a STGW partnership established earlier in 2026, expands client roster.</li><li>Campaigns under O&#039;Kelly delivered measurable results: 30% diaper sales; 2,000% YouTube traffic.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Stagwell Inc. (STGW)</strong>: DonerColle Partners is a STGW partnership; leadership appointment could boost STGW&#039;s services growth.</li><li><strong>The Coca-Cola Company (KO)</strong>: DonerColle&#039;s portfolio includes Coca-Cola&#039;s fairlife; potential revenue channel.</li><li><strong>Stellantis (STLA)</strong>: Jeep and Ram are brands within STLA; DonerColle oversight implies client exposure.</li><li><strong>Kellogg Company (K)</strong>: O&#039;Kelly previously led Kellogg&#039;s portfolio at Leo Burnett; relevant background.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. The appointment marks a strategic leadership shift within a STGW-affiliated agency partnership, signaling potential for higher-quality creative output, client wins, and revenue growth in the marketing-services space.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>DonerColle leadership appointment could boost STGW&#039;s marketing-services revenue through marquee client wins.</li><li>Colle McVoy recognized as an innovator may signal stronger new-business pipeline for DonerColle.</li><li>Effective June 1 start creates near-term sentiment catalyst for STGW-related upside.</li><li>Exposure to Coca-Cola, Jeep, and Ram could support revenue growth and valuation upside.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>O&#039;Kelly named DonerColle Partners&#039; first Chief Creative Officer; effective June 1, 2026.</li><li>O&#039;Kelly has nearly 30 years of global creative leadership experience.</li><li>Campaigns include Huggies World&#039;s First Baby Marathon, 30% diaper-sales lift.</li><li>Frosted Flakes campaign drove 2,000% increase in YouTube traffic.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Over the next 6–12 months, STGW could see upside if DonerColle&#039;s high-profile leadership drives new business and higher-margin creative services.</p>
  </section>
</section>


<p><i><strong>Award-Winning Creative Leader Mariana O'Kelly to Shape Creative Vision for Doner and Colle McVoy</strong></i></p> <p><strong id="dateline">DETROIT, MI AND MINNEAPOLIS, MN / <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / May 28, 2026 / </strong><a rel="nofollow" href="https://pr.report/m08k"><u>DonerColle Partners</u></a> today announced the appointment of Mariana O'Kelly as its first chief creative officer, reaffirming its commitment to helping brands win between the coasts through creative that drives culture and business. O'Kelly will lead creative direction across Doner and Colle McVoy effective June 1.</p><p>O'Kelly brings nearly 30 years of global creative leadership, shaping work for iconic brands like KFC, Philips, Kellogg's and Campbell's, alongside household staples from SC Johnson and Kimberly-Clark, including Huggies and Pledge. Her work has earned top industry recognition and driven lasting business impact.</p><a href="https://app.accessnewswire.com/imagelibrary/beaf4c59-d711-413a-b4b5-5afe370bf0fe/mariana-okellyhorizontal.jpg" rel="nofollow"><img src="https://app.accessnewswire.com/imagelibrary/beaf4c59-d711-413a-b4b5-5afe370bf0fe/1171323/mariana-okellyhorizontal.jpg" style="width:748px;text-align:center;margin:0.9em auto;"></a><div> </div><div> </div><p>"Mariana's ability to uncover the emotional and cultural truth within a brand and turn it into creative work that influences behavior is what makes her the kind of leader brands need in their corner to win today," said Jessica Henrichs, CEO, DonerColle Partners. "For nearly three decades on three continents, she's proven that when creative is rooted in lived understanding, the results follow. That's the competitive advantage this partnership was built for."</p><p>O'Kelly joins DonerColle Partners from Leo Burnett Chicago, where she served as EVP/executive creative director overseeing the Kellogg's portfolio, including Special K, Frosted Flakes, Froot Loops, Frosted Mini-Wheats, Raisin Bran and Kashi. During her tenure, she unified the work under a single creative vision, modernizing it to better reflect today's culture. This effort elevated the work and earned widespread industry recognition, including a Cannes Lion.</p><p>Prior to Leo Burnett, O'Kelly spent nearly a decade at Ogilvy, with leadership roles in both Johannesburg and Chicago. As ECD in Johannesburg, she built the office into one of the most-awarded creative agencies in South Africa and a top 10 creative agency globally within the Ogilvy network. She left as the most decorated female creative in the Johannesburg office to become global executive creative director in Chicago, leading creative for SC Johnson's portfolio of iconic household brands.</p><p>"Joining DonerColle Partners is an opportunity to help shape the next chapter of creative for brands that move everyday American life," said O'Kelly. "Doner and Colle McVoy have earned the trust of some of the most recognized brands in their categories through decades of award-winning creative work and measurable business impact. Now it's about building on that foundation and delivering work at a scale that matches the ambition behind this partnership."</p><p>As CCO, O'Kelly will oversee creative for DonerColle Partners' portfolio of national brands, including The Coca-Cola Company, DQ, Hershey, Jeep, Ram, La-Z-Boy, Perdue, McCormick & Company, Revlon and The UPS Store.</p><p>"Doner has built a legacy of breakthrough creativity through an unrelenting belief that the best work starts with the people it's made for," said David DeMuth, executive chairman, DonerColle Partners. "Mariana brings a rare combination of instinct, craft and a sharp understanding of how modern audiences engage with brands. She's exactly the kind of creative leader this partnership was built for."</p><p>O'Kelly's work consistently connects cultural relevance to measurable business outcomes:</p><div><ul style="list-style-type:disc;"><li><p>For Huggies, she launched the <a rel="nofollow" href="https://pr.report/m08l"><u>World's First Baby Marathon</u></a> - a 21 km race between four babies wearing custom distance-tracking wearables, streamed in real time across digital channels. The campaign trended within 10 minutes and drove nearly a 30% increase in diaper sales.</p></li></ul></div><div><ul style="list-style-type:disc;"><li><p>For Frosted Flakes, she brought Tony the Tiger to hip-hop for the first time, developing an <a rel="nofollow" href="https://pr.report/m08m"><u>original track</u></a> performed by Grammy-nominated rapper J.I.D. to reach teens, driving a 2,000% increase in YouTube traffic and a deeper connection with a key target audience.</p></li></ul></div><ul style="list-style-type:disc;"><li><p>For Special K, when a Times Square billboard featuring chef Molly Baz - then nine months pregnant - was pulled after two days, O'Kelly seized the opportunity. A week later, Baz became the <a rel="nofollow" href="https://pr.report/m08n"><u>first pregnant woman to appear on a Special K box</u></a>, sparking a national conversation and selling out the limited-edition box in under a week.</p></li></ul><p>O'Kelly is a 2025 Adweek Creative 100 honoree and served as Cannes Lions Jury President in 2022. She has won three Cannes Grand Prix and two Creative Effectiveness Grand Prix at The Loeries in addition to more than 75 international awards across Cannes Lions, D&AD, The One Show and The Clios. The Gunn Report ranked her the number-one ECD in South Africa and 12th globally. Her work has been recognized for blending emotional storytelling with culture-first brand behavior.</p><p>Outside of work, O'Kelly is an aspiring painter who believes the best creative ideas often come from observing the people around her. She's the mother of twin boys about to graduate high school and the first-and, so far, only-winner to bring her husband and children onto the Cannes stage to collect a Grand Prix, a moment that repeated itself three years later.</p><p>Reporting to Henrichs, O'Kelly's appointment comes at a time of continued momentum for DonerColle Partners, which was <a rel="nofollow" href="https://pr.report/m08o"><u>established earlier this year</u></a> to serve the brands that move America by winning with the consumers who drive it. Colle McVoy was recently named one of Fast Company's Most Innovative Companies of 2026, while Doner continues to be recognized for its strategic and creative leadership.</p><p><strong>About DonerColle Partners</strong></p><p>DonerColle Partners is a newly combined Stagwell (STGW) partnership formed between leading Stagwell agencies Doner and Colle McVoy, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement.</p><p>Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit <a rel="nofollow" href="https://pr.report/i4dj"><u>donercolle.com</u></a> and follow us on <a rel="nofollow" href="https://pr.report/m08p"><u>LinkedIn</u></a>.</p><p><strong>About Doner</strong></p><p>You'll find us at the intersection of Modern + Main Street. It's where we help Main Street brands compete in the modern marketplace and Modern brands scale by connecting with everyday people.</p><p>As part of DonerColle Partners, we pair the creative firepower and cultural fluency of an independent agency with the expanded strategic, media, and communications capabilities of a broader marketing collective. Our clients include Coca-Cola's fairlife, Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT, Alfa Romeo), The UPS Store, McDonald's, Poland Spring and more. We're on a simple mission to unite people in an increasingly fragmented world, backed by equal parts magic (world-class strategy, creative and design) and machine (data-driven decisioning, efficient production studios and scale). To learn more about Doner and see some of our work, visit <a rel="nofollow" href="https://pr.report/m091"><u>doner.com</u></a>.</p><p><strong>About Colle McVoy</strong></p><p>Colle McVoy is a full-service, certified B Corp agency that builds enduring relationships between forward-thinking brands and people through integrated strategy, creative, media, and communications. Recognized as an Adweek Agency of the Year honoree, an Ad Age A-List Standout Agency, and a Fast Company Most Innovative Company, the agency partners with iconic brands including 3M, Dairy Queen, Perdue Farms, McCormick & Company, Revlon, Target, U.S. Bank, and more.</p><p>Colle McVoy is part of DonerColle Partners, a strategic alliance built to help brands that move America go further through integrated, AI-enhanced creativity and production. For more information, visit <a rel="nofollow" href="https://pr.report/m08r"><u>collemcvoy.com</u></a>. Follow us on <a rel="nofollow" href="https://pr.report/m08s"><u>LinkedIn</u></a> and <a rel="nofollow" href="https://pr.report/m08t"><u>Instagram</u></a>.</p><p><strong>About Stagwell</strong></p><p>Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at <a rel="nofollow" href="https://pr.report/m08u"><u>stagwellglobal.com</u></a>.</p><p><strong>CONTACT:</strong> <br/>DonerColle Partners<br/>Konnor Schmaltz<br/><a rel="nofollow" href="mailto:konnor.schmaltz@collemcvoy.com">konnor.schmaltz@collemcvoy.com</a></p><p><strong>SOURCE: </strong>Stagwell</p><br/><br/>View the original <a href='https://www.accessnewswire.com/newsroom/en/business-and-professional-services/donercolle-partners-fuels-creative-ambition-with-first-chief-cre-1171323'>press release</a> on ACCESS Newswire<br/><br/>
      <img src="https://app.accessnewswire.com/img.ashx?id=1171323" width="0" height="0"/>

DonerColle Partners, a newly formed STGW partnership, named Mariana O'Kelly as its first chief creative officer, effective June 1. With nearly 30 years of global leadership and a Cannes Lion, she will oversee creative for a roster including Coca-Cola, DQ, Hershey, Jeep, and Ram. The hire could lift DonerColle's client wins and STGW's marketing-services growth in the near term.

DonerColle Partners Fuels Creative Ambition With First Chief Creative Officer Appointment

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

Related News