
Two of beauty&#39;s boldest disruptors bring innovative skincare-makeup hybrids to life with three new products inspired by the way their communities mix, layer and get ready to glow.


e.l.f. Cosmetics and e.l.f.

<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Two of beauty&#39;s boldest disruptors bring innovative skincare-makeup hybrids to life with three new products inspired by the way their communities mix, layer and get ready to glow.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/ELF">ELF</a>), and Bubble are joining forces on a limited-edition collection shaped by their respective community-loved holy grails. Two brands that share space on shelves, in carts and in the hearts of their communities are blurring the lines between skincare and makeup to create a skincare-makeup hybrid collection that brings together the best of e.l.f. and Bubble.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260803389571/en/" rel="nofollow">https://www.businesswire.com/news/home/20260803389571/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260803389571/en/2866357/4/1920X1080_Family_Shot.jpg" alt="e.l.f. Cosmetics, e.l.f. SKIN and Bubble announced a limited-edition skincare-makeup hybrid collection featuring three community-inspired products."></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">e.l.f. Cosmetics, e.l.f. SKIN and Bubble announced a limited-edition skincare-makeup hybrid collection featuring three community-inspired products.</p></div><p xmlns="http://www.w3.org/1999/xhtml">
And there’s another co-creator in this collab: the community.

</p><p xmlns="http://www.w3.org/1999/xhtml">
This limited-edition collection is built on an insight hiding in plain sight: Beauty communities lead the way in cocktailing their skincare and makeup — mixing, layering and customizing their routines in search of products that deliver skin-first benefits, visible payoff and the freedom to make beauty their own.

</p><p xmlns="http://www.w3.org/1999/xhtml">
This limited-edition collection celebrates the power of the fans in leading the way to fuel discovery and experimentation on the journey of self-expression.

</p><p xmlns="http://www.w3.org/1999/xhtml">
e.l.f. and Bubble, both chart-toppers with U.S. teens&#x2A; and kindred spirits in their beliefs, are excited to bring to life three limited-edition products that deliver the high quality and value they’re known for:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Drop N’ Dunk:</b> e.l.f. SKIN Bronzing Drops and Bubble Slam Dunk Hydrating Cream Moisturizer come together in a customizable glow hybrid that delivers buildable radiance and hydration in one dual-chamber package. Available in Fair Gold, Copper Gold and Pure Gold.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Glow Talk:</b> e.l.f. Cosmetics Glow Reviver Lip Balm shades and Bubble Talk Back Lip Serum create a glossy lip serum that delivers color, shine and lasting hydration in one swipe. Available in Berry Well, Pinky Promise and Dusty Rose.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Camo Slide:</b> e.l.f. Cosmetics Camo Liquid Blush shades meet Bubble Water Slide Hyaluronic Acid Serum for a skincare-focused, lightweight blush serum that delivers a fresh, buildable flush with a hydrated, dewy finish. Available in Berry Well, Pinky Promise and Dusty Rose.

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
&#34;e.l.f. and Bubble are fellow bold disruptors, each of us with a community-first approach and an instinct to respond to culture,&#34; said Oshiya Savur, Chief Marketing Officer, e.l.f. Brands. &#34;This collaboration is inspired by what our communities are actively doing: mixing skincare with makeup, layering formulas and making beauty their own. We are bringing that creativity to life through hybrids that deliver care, color and the kind of joy our communities expect from us.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
"At Bubble, our community has always been our greatest source of inspiration," said Shai Eisenman, Founder of Bubble. "They’re constantly redefining beauty through experimentation, category-blending, and personalizing products in ways that reflect how they actually live and express themselves. Our partnership with e.l.f. is a celebration of that creativity. Together, we have transformed those real consumer behaviors into a collection of truly unique hybrid products that seamlessly blend skincare and makeup without compromising efficacy or accessibility, making it easier than ever for our shared communities to create routines that are their own."

</p><p xmlns="http://www.w3.org/1999/xhtml">
For e.l.f. and Bubble, the collaboration reflects a shared desire to listen closely, move quickly and create products that make beauty feel more accessible, expressive and personal. Both brands have built passionate communities by treating consumers as collaborators, with this collection as their latest expression of that community-first approach.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The e.l.f. x Bubble collection launches August 7 at 12pm ET on elfcosmetics.com, the e.l.f. app and Bubble.com, with limited quantities available. The collection will be available on Target.com and in stores in the U.S. on August 9, as well as Boots.com and in stores in the U.K. and Ireland beginning August 6.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#x2A;Piper Sandler’s October 2025 Taking Stock With Teens Survey

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About e.l.f. Brands
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>e.l.f. Brands includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, all part of e.l.f. Beauty (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/ELF">ELF</a>). e.l.f. is on a mission to make the best of beauty accessible to every eye, lip and face through positivity, inclusivity and accessibility. e.l.f.&#39;s superpowers are creating premium-quality, vegan and e.l.f. clean products that are universally appealing at affordable prices. All products are double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. is proud to have products made in Fair Trade Certified&#x2122; facilities. Learn more at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com%2F&amp;esheet=54582416&amp;newsitemid=20260803389571&amp;lan=en-US&amp;anchor=www.elfcosmetics.com%2C&amp;index=1&amp;md5=a681e6e8af218e687b8cbec486181f71" shape="rect">www.elfcosmetics.com,</a> <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfskin.com%2F&amp;esheet=54582416&amp;newsitemid=20260803389571&amp;lan=en-US&amp;anchor=www.elfskin.com&amp;index=2&amp;md5=9108e3c898cd99b56b74c79831bab1ca" shape="rect">www.elfskin.com</a> and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfhaircare.com%2F&amp;esheet=54582416&amp;newsitemid=20260803389571&amp;lan=en-US&amp;anchor=www.elfhaircare.com.&amp;index=3&amp;md5=521696e7640763d0bfc60dfd14bae211" shape="rect">www.elfhaircare.com.</a>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Bubble Skincare
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Bubble, one of the fastest-growing global skincare brands, is on a mission to offer clinically effective prestige skincare to as many people as possible. The brand does this by charging far lower prices than other prestige skincare brands and by developing their products with leading dermatologists to ensure they deliver the highest quality formulas, product experience, and effectiveness. Every Bubble product is developed with its board of dermatologists at every step of the way, to ensure all formulations and ingredients meet industry standards. Bubble has also cultivated an engaged community of nearly 100K skincare obsessives who provide input and feedback on the brand&#39;s formulations, product names, and even its vibrant packaging. Bubble products are available at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4642678-1%26h%3D3789799141%26u%3Dhttp%253A%252F%252Fhellobubble.com%252F%26a%3Dhellobubble.com&amp;esheet=54582416&amp;newsitemid=20260803389571&amp;lan=en-US&amp;anchor=hellobubble.com&amp;index=4&amp;md5=6e8ece1737ff1cf5b880a5810a15bce2" shape="rect">hellobubble.com</a> and in more than 17,000 retail stores across North America (Target, Ulta, Walmart, CVS, Amazon, Shoppers Drug Mart), the UK (Boots, ASOS), Australia (Priceline), and the Middle East (Sephora Middle East).

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260803389571r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260803389571/en/" rel="nofollow">https://www.businesswire.com/news/home/20260803389571/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Jennifer Budres
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:jbudres@elfbeauty.com" shape="rect">jbudres@elfbeauty.com</a>

</p>

e.l.f. and Bubble Launch Limited-Edition Hybrid Holy Grails in Skincare-Makeup Collaboration

ELF and Bubble Launch Limited Skincare-Makeup Hybrids to Leverage Community Trends

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Two of beauty&amp;#39;s boldest disruptors bring innovative skincare-makeup hybrids to life with three new products inspired by the way their communities mix, layer and get ready to glow.


e.l.f. Cosmetics and e.l.f.</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>ELF Beauty and Bubble unveil a limited-edition skincare-makeup hybrid collection built on community-driven insights, featuring Drop N’ Dunk, Glow Talk, and Camo Slide. The launch begins online on Aug 7, with U.S. availability Aug 9 and UK availability Aug 6, highlighting a rapid regional rollout. The collaboration could boost brand engagement and online traffic, providing a modest near-term lift for ELF if sell-through is strong.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>ELF Beauty teams with Bubble for a limited-edition skincare-makeup hybrid line.</li><li>Three products: Drop N’ Dunk, Glow Talk, Camo Slide; launches Aug 7 online.</li><li>US Aug 9 and UK Aug 6 retail rollouts; limited quantities available.</li><li>Community-driven concept mirrors consumer trend of mixing skincare with makeup.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>e.l.f. Beauty (ELF)</strong>: Main issuer of the collab; potential near-term engagement uplift and cross-brand traffic.</li><li><strong>Bubble Skincare (N/A)</strong>: Co-creator; leverages Bubble’s 100K-strong community to drive adoption and authenticity.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News: Highlights a strategic collaboration between two disruptors to accelerate product innovation and community-driven marketing, aligning with ELF’s multi-brand approach.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Online and in-store launch cadence may drive short-term traffic to elfcosmetics.com and Bubble sites.</li><li>Regional rollout (US and UK) expands ELF exposure beyond e-commerce to physical retailers.</li><li>Three-product hybrid concept aligns with a growing trend of skin-first makeup.</li><li>No stated revenue guidance; price move depends on initial sell-through and media buzz.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Three products: Drop N’ Dunk (bronzing drops + hydrating moisturizer), Glow Talk (lip balm + lip serum), Camo Slide (blush serum + hyaluronic acid serum).</li><li>Available colors/shades: Drop N’ Dunk in Fair Gold, Copper Gold, Pure Gold; Glow Talk in Berry Well, Pinky Promise, Dusty Rose; Camo Slide in Berry Well, Pinky Promise, Dusty Rose.</li><li>Launch timing: Aug 7 at 12pm ET online; US Aug 9; UK Aug 6.</li><li>Partners: e.l.f. Cosmetics, e.l.f. SKIN, and Bubble; community-driven collaboration.</li><li>Announcement cited on Business Wire; press materials dated Aug 3, 2026.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Limited near-term upside for ELF if demand-driven sell-through is strong; monitor online traction and regional uptake within weeks of launch.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Two of beauty&#39;s boldest disruptors bring innovative skincare-makeup hybrids to life with three new products inspired by the way their communities mix, layer and get ready to glow.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/ELF">ELF</a>), and Bubble are joining forces on a limited-edition collection shaped by their respective community-loved holy grails. Two brands that share space on shelves, in carts and in the hearts of their communities are blurring the lines between skincare and makeup to create a skincare-makeup hybrid collection that brings together the best of e.l.f. and Bubble.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260803389571/en/" rel="nofollow">https://www.businesswire.com/news/home/20260803389571/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260803389571/en/2866357/4/1920X1080_Family_Shot.jpg" alt="e.l.f. Cosmetics, e.l.f. SKIN and Bubble announced a limited-edition skincare-makeup hybrid collection featuring three community-inspired products."></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">e.l.f. Cosmetics, e.l.f. SKIN and Bubble announced a limited-edition skincare-makeup hybrid collection featuring three community-inspired products.</p></div><p xmlns="http://www.w3.org/1999/xhtml">
And there’s another co-creator in this collab: the community.

</p><p xmlns="http://www.w3.org/1999/xhtml">
This limited-edition collection is built on an insight hiding in plain sight: Beauty communities lead the way in cocktailing their skincare and makeup — mixing, layering and customizing their routines in search of products that deliver skin-first benefits, visible payoff and the freedom to make beauty their own.

</p><p xmlns="http://www.w3.org/1999/xhtml">
This limited-edition collection celebrates the power of the fans in leading the way to fuel discovery and experimentation on the journey of self-expression.

</p><p xmlns="http://www.w3.org/1999/xhtml">
e.l.f. and Bubble, both chart-toppers with U.S. teens&#x2A; and kindred spirits in their beliefs, are excited to bring to life three limited-edition products that deliver the high quality and value they’re known for:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Drop N’ Dunk:</b> e.l.f. SKIN Bronzing Drops and Bubble Slam Dunk Hydrating Cream Moisturizer come together in a customizable glow hybrid that delivers buildable radiance and hydration in one dual-chamber package. Available in Fair Gold, Copper Gold and Pure Gold.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Glow Talk:</b> e.l.f. Cosmetics Glow Reviver Lip Balm shades and Bubble Talk Back Lip Serum create a glossy lip serum that delivers color, shine and lasting hydration in one swipe. Available in Berry Well, Pinky Promise and Dusty Rose.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Camo Slide:</b> e.l.f. Cosmetics Camo Liquid Blush shades meet Bubble Water Slide Hyaluronic Acid Serum for a skincare-focused, lightweight blush serum that delivers a fresh, buildable flush with a hydrated, dewy finish. Available in Berry Well, Pinky Promise and Dusty Rose.

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
&#34;e.l.f. and Bubble are fellow bold disruptors, each of us with a community-first approach and an instinct to respond to culture,&#34; said Oshiya Savur, Chief Marketing Officer, e.l.f. Brands. &#34;This collaboration is inspired by what our communities are actively doing: mixing skincare with makeup, layering formulas and making beauty their own. We are bringing that creativity to life through hybrids that deliver care, color and the kind of joy our communities expect from us.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
"At Bubble, our community has always been our greatest source of inspiration," said Shai Eisenman, Founder of Bubble. "They’re constantly redefining beauty through experimentation, category-blending, and personalizing products in ways that reflect how they actually live and express themselves. Our partnership with e.l.f. is a celebration of that creativity. Together, we have transformed those real consumer behaviors into a collection of truly unique hybrid products that seamlessly blend skincare and makeup without compromising efficacy or accessibility, making it easier than ever for our shared communities to create routines that are their own."

</p><p xmlns="http://www.w3.org/1999/xhtml">
For e.l.f. and Bubble, the collaboration reflects a shared desire to listen closely, move quickly and create products that make beauty feel more accessible, expressive and personal. Both brands have built passionate communities by treating consumers as collaborators, with this collection as their latest expression of that community-first approach.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The e.l.f. x Bubble collection launches August 7 at 12pm ET on elfcosmetics.com, the e.l.f. app and Bubble.com, with limited quantities available. The collection will be available on Target.com and in stores in the U.S. on August 9, as well as Boots.com and in stores in the U.K. and Ireland beginning August 6.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#x2A;Piper Sandler’s October 2025 Taking Stock With Teens Survey

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About e.l.f. Brands
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>e.l.f. Brands includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, all part of e.l.f. Beauty (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/ELF">ELF</a>). e.l.f. is on a mission to make the best of beauty accessible to every eye, lip and face through positivity, inclusivity and accessibility. e.l.f.&#39;s superpowers are creating premium-quality, vegan and e.l.f. clean products that are universally appealing at affordable prices. All products are double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. is proud to have products made in Fair Trade Certified&#x2122; facilities. Learn more at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com%2F&amp;esheet=54582416&amp;newsitemid=20260803389571&amp;lan=en-US&amp;anchor=www.elfcosmetics.com%2C&amp;index=1&amp;md5=a681e6e8af218e687b8cbec486181f71" shape="rect">www.elfcosmetics.com,</a> <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfskin.com%2F&amp;esheet=54582416&amp;newsitemid=20260803389571&amp;lan=en-US&amp;anchor=www.elfskin.com&amp;index=2&amp;md5=9108e3c898cd99b56b74c79831bab1ca" shape="rect">www.elfskin.com</a> and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfhaircare.com%2F&amp;esheet=54582416&amp;newsitemid=20260803389571&amp;lan=en-US&amp;anchor=www.elfhaircare.com.&amp;index=3&amp;md5=521696e7640763d0bfc60dfd14bae211" shape="rect">www.elfhaircare.com.</a>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Bubble Skincare
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Bubble, one of the fastest-growing global skincare brands, is on a mission to offer clinically effective prestige skincare to as many people as possible. The brand does this by charging far lower prices than other prestige skincare brands and by developing their products with leading dermatologists to ensure they deliver the highest quality formulas, product experience, and effectiveness. Every Bubble product is developed with its board of dermatologists at every step of the way, to ensure all formulations and ingredients meet industry standards. Bubble has also cultivated an engaged community of nearly 100K skincare obsessives who provide input and feedback on the brand&#39;s formulations, product names, and even its vibrant packaging. Bubble products are available at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4642678-1%26h%3D3789799141%26u%3Dhttp%253A%252F%252Fhellobubble.com%252F%26a%3Dhellobubble.com&amp;esheet=54582416&amp;newsitemid=20260803389571&amp;lan=en-US&amp;anchor=hellobubble.com&amp;index=4&amp;md5=6e8ece1737ff1cf5b880a5810a15bce2" shape="rect">hellobubble.com</a> and in more than 17,000 retail stores across North America (Target, Ulta, Walmart, CVS, Amazon, Shoppers Drug Mart), the UK (Boots, ASOS), Australia (Priceline), and the Middle East (Sephora Middle East).

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260803389571r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260803389571/en/" rel="nofollow">https://www.businesswire.com/news/home/20260803389571/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Jennifer Budres
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:jbudres@elfbeauty.com" shape="rect">jbudres@elfbeauty.com</a>

</p>

ELF Beauty and Bubble unveil a limited-edition skincare-makeup hybrid collection built on community-driven insights, featuring Drop N’ Dunk, Glow Talk, and Camo Slide. The launch begins online on Aug 7, with U.S. availability Aug 9 and UK availability Aug 6, highlighting a rapid regional rollout. The collaboration could boost brand engagement and online traffic, providing a modest near-term lift for ELF if sell-through is strong.

News insight

e.l.f. and Bubble Launch Limited-Edition Hybrid Holy Grails in Skincare-Makeup Collaboration

AI summary

Sentiment rationale

Key facts

Industry News